Wow Brow Gel

I decided to try out the e.l.f. Wow Brow Gel and I’m so glad I did—it’s honestly a game changer for my brows! The fiber-infused formula really gives my brows a fuller, more defined look without making them feel stiff or crunchy. It holds everything in place nicely and gives that natural, feathery finish I love. I usually wear it on its own when I’m in a rush, but it also works great as a top coat over brow pencil for a more polished look. The wand is the perfect size to control the shape without making a mess, and the wax-gel texture makes it super easy to use. Bonus points for being cruelty-free, vegan, and free from all the unnecessary junk. e.l.f. never disappoints when it comes to affordable, high-quality products. This one's definitely earned a spot in my everyday makeup routine!

I do like the ELF brow gel, but not sure it adds much volume. It does set the eyebrows in place though and add colour to the fair hairs. It's a very small container but it has lasted me quite a while so far!

I’ve purchased this 7 times now It’s become an essential in my everyday makeup. I’ve always had fine eyebrows. I have about 5 to 10% grey eyebrows, which makes them look extremely sparse. I use the eyebrow gel every days. It fills on the gaps and helps cover the grey. It’s buildable, so you can gradually build up to the desired look (I like darker brows if I’m getting “dressed up”) To apply : Press it into the skin and sweep up. Leave for a minute, whilst you do the other one. Then sweep the brush across the skin catching the hair as you go. It’s easy to remove, if you’ve applied too much! The product lasts me over a month, and hasn’t tried up between purchases. It’s lasted me under a month, when I’ve required a more fuller and darker pair of eyebrows everyday. Either way, I’ve kept purchasing because it looks natural, easy to use, and it’s a reasonable price point.

Bought this not expecting much and I am so happy with it! My eyebrows used to be pretty thick but due to excessive plucking (😢) they are sparse in some areas. The color is the best match I’ve ever had for my brows, I have black hair/black eyebrows and usually everything looks either too warm or too dark and unnatural but this has been absolutely perfect (for a moment at first I thought it was a clear gel, that’s how perfectly it blends with my color). It gives a very natural look and I’ve been able to shape/fluff them without the product piling up. They seem to stay in place pretty well but I would say it’s more to color them in than give you a laminated look that will last all day. Will test more. As you can see I have pretty unruly brows but I love the look this gives them. Can also style them more straight so it doesn’t look as full. The pictures are with the gel only, no pencil/powder or anything else. Will repurchase, great product especially for the price.

Wand bristles disintegrated. So much product I couldn't use as neck opening was too thin to use another wand. Such a shame as the colour was good. The gel has great hair hold and styling was so easy.

Better than benefit. I have blonde eyebrows that I just wanted to darken a bit but allergic to dye. Great brown colour with no hint of orange.

So far so good, it works on fine brows. However, disappointed in how small the product is, not great value 😭

Love this. Small but lasts a long time. Not clumpy like cheap brands. Natural colour, not too dark that it looks fake. Buildable product.

It doesn’t hold them very well and you have to be careful with application to not get brown gel outside of your brows.

I'm new to this brand but liked the emphasis on using only basic ingredients that aren't bad for you. Great hold along with some colour. I will purchase the eyebrow pencil from Elf.

It works fine but doesn’t do much in term of volume. It just darkened the brows

I absolutely LOVE the e.l.f. Wow Brow Volumizing Tinted Gel in Neutral Brown! The shade is the perfect soft tint for my brows and gives them that natural, fuller look without being too dark or harsh. It’s so easy to apply and instantly adds volume and definition. The tube is a little smaller than I anticipated, but honestly for the price, it’s still completely worth it. A little product goes a long way, and it holds my brows in place while keeping them looking soft and natural. Not stiff. This has officially become a staple in my makeup routine. If I skip anything else, I cannot skip my brows and mascara 😂 And yes, my brows need a little maintenance, but this gel still makes them look full and defined. Highly recommend!

Edit: I ended up using this to go out. I used a light hand, concentrated on my thinner brow and was pretty happy with the results. I don't know if I will buy it again, but I will definitely use this on special occasions. Adding picture of me wearing it. And another without makeup so you can see the difference. No filters. . Original review: I ordered this in neutral brown. It really does work. It looks like there is nothing in the tube and (thankfully) it has a tiny little brush. I have pretty thick, dark brows with a couple of thinner spots. When I applied this, it gave me a natural look, allowed me to fill in the thinner bits, but it gives me a really strong brow, which I don't like. It's a personal preference, I think it really does exactly what it is supposed to. I have seen complaints that this is dried up or looks used. I can see where someone can get that impression, but it's just made so you get a very sparing dose at a time. You can definitely build up. And I think it is great that you can start off slow so you don't end up with woolly caterpillars on your forehead. I also resisted the impulse to buy dark brown because all the beauty advice says to go lighter than you think with your brows. That is very true. If I didn't think, after using this, that I prefer my natural brows anyway, I might even have tried taupe, even though I think my eyebrows are actually dark brown. So, even though I am not going to use this product, I think it is very effective, does what it says and is definitely worthwhile if you want bigger brows, or darker brows, or want to change their natural shape. It also does a great job of holding the natural hairs in place, so I am thinking I might try a clear gel next time. This is my first time with a brow mascara. I have tried pencils and powders in the past and found pencils way too visible and powders invisible and hard to apply. I think, in the end, I'm not really in the market for this type of product, but if I were I would definitely go for this!