Smudgeproof, Flakeproof & Waterproof Tube Mascara but easily removed with water. Black Long Lasting. Poppy Sloane Tres Chic

I have bought Blinc for a while now but the usual place I buy from couldn't dispatch in time, so I tried the reformulated version of this. I love it.Blinc was great, but towards the end of the day I found it was flaking. This doesn't look great, but more importantly it meant that my lenses were becoming unbearably uncomfortable by about 7pm and I had to take them out every evening. Cruelty free is very important to me so I came to Amazon to buy the Blinc one through them and happened on this which was also cruelty free, and the tubing type which I've discovered I prefer to normal. I thought I'd give it a go and I'm really pleased I did.This stuff doesn't flake *at all*, and it goes on beautifully. This was the other issue I had with Blinc, that it seemed very dry after only 3 or 4 weeks. I've used this for a month now and it's still going on really well. It's also cheaper, so really what's not to like!In short, if you wear lenses definitely get this over Blinc.I've taken off a star on the easy to remove bit because this stuff stays put unless you (gently) work at it with warm water and pressure. This is a plus point I think as it means it won't come off if you just rub your eyes without water, but it's definitely not your normal 'give it a quick wipe and it's gone' mascara.

I needed a smudge-proof, water-proof, vegan mascara for my wedding day, and this fit the bill completely! An outdoor wedding with a bit of rain, and quite a few happy tears & lots of hugging is that absolute test for mascara and it passed with flying colours : ) Also slept in it & woke up with it perfectly intact! Super easy to remove with a sponge and water/ in the shower (as per instructions), with no chemical makeup remover required.Re customer service, the mascara was a few days late (along with other things from other websites - not just this) owing to royal mail. As the wedding was in a few days, Jacky went above and beyond, and was so lovely & helpful over the phone. She sent out another immediately that day, which got to me in time. It also come with some tasty treats enclosed! Cannot recommend highly enough. Thanks Jacky!

I agree with a lot of the reviews in that this mascara is just fantastic for its non-smudging. I had to stop putting mascara on my lower lashes as i couldn't find any one that didn't leave me with smudges - always having to check I wasn't looking like I had been to the coal mine. Even previous 'go to, swear down' brilliant ones had abandoned me, leaving their smudgy trace on my cheeks...then along came this one....no smudges, even when I tentatively put it on my lower lashes. SO...why only four stars...it is infuriatingly difficult to apply - you definitely need a base coat and I have found, using a different brush helps. Also, and I hate to disagree with previous reviewers but it is quite difficult to remove - I guess you would expect that. 'Simple' eye make up remover has come to my rescue though so problem solved (I hope!). I will definitely buy it again however, because any hurdles are worth overcoming to be able to face the world with a clean face!! :-)

Had high hopes but disappointed. Small tube for the price which I knew from description but have used it only a few times and it has dried out! Should have sent it back and definitely won't buy again

There aren’t many waterproof vegan mascaras which is a shame. I’ve tried a few but found my mascara still runs. I had this on all day and no smudges! I work in medical care so I’m constantly running about and need something that lasts.The formulation is the best for defining your lashes or making them appear longer. True black colour. Easy to put on. Washes off with a salicylic face wash. Doesn’t need too much pressure to wipe off. It comes off in one long glove of mascara 😂