Public Relations Cases

very good

Great information about public relations campaigns

Interesting read if studying PR

Really great book for PR courses. Just wish it wasn't so expensive!

As described

:)

Used for my college course

I use this text to teach public relations and have found it easy to organize the class around the book. My students have complained that they want more crisis cases, the structure of the book is repetitive, the thing costs too much, etc. I would criticize because it obviously has a good deal of information missing from the cases (Deepwater Horizon was particularly weak). Instead, I used the missing information as starting points for lengthier discussions on everything from quantitative measurement, sampling, and statistical methods to finding ways to build messages that resonate with target audiences. Keeping the cases short also has the added advantage of not overwhelming the students while giving them enough information to work with. Sure, this text isn't perfect but it does a really good job of beating PR principles and processes into the reader and providing some excellent jumping-off points for discussion and deeper exploration of the cases and the processes.I will happily continue to use this text but I hope the price can come down at some point.