How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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🌟 Own your glow with L'Oréal’s Rose Gold perfection!

GREY COVERAGE MASTERY - Achieve flawless, permanent grey coverage with a professional salon-quality finish at home.
LONG LASTING VIBRANCY - UV-filter enriched conditioner locks in colour and shine for up to 8 weeks of radiant hair.
COMPLETE COLOUR CARE KIT - All-in-one box with colourant, developer, conditioner, and gloves for a seamless, mess-free application.
EFFORTLESS SALON RESULTS - Easy 3-step process ensures intense, natural-looking colour that intensifies your hair’s unique tones.
LUMINOUS ROSE GOLD RADIANCE - Translucent gel formula infused with precious flower oils delivers multi-tonal, fade-defying shine that turns heads.

L'Oréal Paris Preference Infinia 8.23 Rose Gold is a permanent hair dye designed for optimal grey coverage and fade-defying luminous colour. Featuring a translucent gel formula enriched with precious flower oils and a UV-protective colour lock conditioner, it delivers multi-tonal, radiant rose gold shades that last up to 8 weeks. The complete kit includes colourant, developer, conditioner, and gloves for an easy, professional at-home application.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

€ 50.96

Duties & taxes incl.

Greecestore

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30 daysfor PRO membership users

15 dayswithout membership

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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Product Name	L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 8.23 Rose Gold Light Blonde
Weight	2 Kilograms
Volume	996 Millilitres
Units	240.0 gram(s)
Manufacturer contact	L'Oréal Paris, London, W6 8AZ
Brand	L'Oreal Paris
Format	Gel

L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye

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