Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

"Women are the future" is the closing line in author Bridget Brennan's book, Why she buys: The New Strategy for Reaching the World' Most Powerful Consumer. Why?Brennan presents data and analysis on global household consumption and documents the buying decision-making power is consistently, and overwhelmingly, made or influenced by women. She then presents evidence on how women buying decisions differ from men. Throughout the book are several case studies of companies that observe, research, track, and monitor patterns and behaviors of women buyers.In the final chapters of the book the impact of increasing numbers of women in the labor force has on the global economy is addressed. More women are educated. More women are entering the labor force. More women are single longer at the beginning and end of the lifecycle; more women are divorced in the middle of the lifecycle; and more women outlive men in many cultures.The book is a reminder that women are different from their male counterparts and as ther population and economic power grow in the future, it will be more important to understand the "why" she buys before propositioning "what" she will buy.

Bridget Brennan, author of "Why She Buys" is an inspiring speaker with the ability to captivate and inform through powerful content delivered in a lively, engaging tone. If you have a chance to see her speak, I highly encourage you to go.Now Bridget brings her sparkling voice to the printed page, sharing her insights about how to effectively connect with women. This highly readable book is a treasure trove of insights, proven techniques and business implications. The case studies of brands that have successfully connected with the female customer are particularly engaging, with a wide range included- from Callaway to Dutch Boy to lululemon athletica, and more.Bridget also points out the importance of customer service and providing a female and family friendly shopping and purchasing experience. One example that stands out is the story of a mother of two young children who ran out of food, beverage, toys and time while shopping at an auto dealer who had did nothing to make the three hour shopping experience more viable. In the end, this female customer had to leave before the sale was complete. When reading this story, I thought about what a contrast this experience was to the experience at my family's favorite outdoor clothing retailer - Williams Ski and Patio in Highland Park, IL. Williams recognizes that families with young children need to frequently buy new sizes of clothing as their children grow, and that young children may hate trying on ski clothing, and waiting for their sibling to try clothing on, a process that takes some time. So, Williams has provided a play area for children as well as a very experienced sales staff who help the family navigate the choices to speed the process along.Bridget also provides thirteen proven tactical marketing techniques that will attract the female customer including milestone references, compliments and showing the women as the hero instead of the product. Other highly useful tools include an organizational diagnostic.

I purchased this when I was setting up my business. I am a man and had absolutely no idea what women think of and what they judge while shopping. If your a man, you need to read this book. I helped me to understand my wife better as well.

You might think if you are a woman and you're marketing to a women audience that you don't need this book. Nothing could be further than the truth! I've struggled for five years trying to figure out how to sell and market to the mom market. I tried reading Trillion Dollar Moms, but Why She Buys hit the nail on the head. Wow! There are so many wonderful insights and practical strategies you can use in this book. Bridget Brennan is real, unafraid to tell it like it is. She gives great examples of companies that are missing the mark, and wonderful case studies on companies that are doing a phenomenal job marketing and selling to women. You may think you should just make a pink version of your product, but it is so much deeper than that. Women are complex; believe me, I am one of them. But one thing is for sure. Once you figure out how to appeal to the female market, you will have them on fire for your product or service. If your product targets a women audience, or you want it to, you have to read this book first. Before you try and develop a marketing strategy on your own, let Bridget Brennan help. I thought I knew women before I read this book, but now I totally understand women as consumers.

I guess it is OK, haven't finished reading it yet. Bridget Brennan was a speaker at a conference I attended and was wonderful. In my opinion, the book is very "wordy", by that I mean (in what I've read so far), the same information is repeated several time, just re-worded slightly. I don't have time for that, I need her to give the information and move on to the next topic. I'm in direct sales and actually bought 2 of these books, hoping I could give both to two of my associates after I had read it.

As a woman, you'd think I'd know about selling to them, but clearly I dont! This book points out all the ways in which we can improve as entrepreneurs and business owners. Through data, insights, research and stories, Bridget captures the readers attention with fantastic points and takeaways that we can apply immediately in our business. I recommend this book to almost anyone I talk to. SO GOOD!!!!

I really enjoyed reading the book and read it cover to cover. Many great cast studies, although with a very strong focus on the US.

Un libro che e’ un classico ormai. Per chi non lavora nel mondo aziendale, gran parte degli esempi citati potrebbero sembrare veramente banali. Ma e’ vero che troppo spesso le aziende non sanno considerare le donne come una vera parte della forza cliente. Come fare? Il libro non prova a dare ricette specifiche, se non qualche suggerimento abbastanza di alto livello. Comunque interessante per il livello di awareness che crea.

main concepts repeated over and over andover again. stories she used as exampleswere entertaining, but not enough to warrant anything higher than a 3/5

Goes to show how much a woman influences all kinds of purchases - a really good read.

Fue un regalo. Habla de estrategias a seguir para llegar al máximo número de consumidores. Está en inglés. Libro de tapas blandas.