Joico Vero K-pak Color Intensity Semi-permanent Hair Color - Amethyst Purple 117ml

Wow, this colour is just wow! Bit the bullet to try since I wanted purple hair and I have dark brown/black hair. After failing with a different dye I took to researching and found this was ranked fairly high. Absolutely stunning results, it does seem slightly redder than I’d imagined however I have natural red highlights and in the sun it can make my brown hair look fire red so I think that it affected the colour a bit. My hair doesn’t feel bad or broken in any way and the colour is amazing and intense, absolutely gorgeous. Only downside is it bleeds a lot, so just be wary of that. I can’t really complain tho, will probably buy again in future :)

Beautiful semi-permanent colour easy to remove recommend seller

This is a great colour,and lasts....but makes my hair frizzy, hence 3stars.

Love the colour. Definitely does what it says on the packaging

The colour is so bright I love it

Vibrant

Lovely colour

Best colouring product out there! You want vibrant rich colour on your hair then don’t buy any other.