The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

When I bought this book, I'd run email campaigns before, done small drip campaigns, etc. but I'd never built out a full cohesive strategy for one company. This book helped me map out not only the full cycle from first touch to follow-up/reviews and continuing education but also what most of the individual emails within those overarching campaigns would cover and the why behind each step in the process. I have sticky notes on so many pages.Some of the steps have taken longer for me to implement as a team of one, but I'm slowly building out the strategy within my current company. I recommend this book to anyone who wants to build out an email strategy.

I highly recommend this book if email marketing is one of your responsibilities in your organisation. I had a lot to learn from the book.The book is 90% practical, literally almost everything written in the book is what you can apply to your email marketing strategies.I am currently using some tools the book recommended and it has helped my email marketing effort.So yeah i love it and i believe you will love it too.

I've been using this book to setup email campaigns for a new client and it's been a super useful resource. Really helped to get me in the right headspace for approaching SaaS email marketing. Good strategies and real-world examples to help create your own email sequences. Highly recommend!

This book helps anyone who wants to get started with email marketing. Ideal for SaaS companies, but also for other types of organizations that want to get serious about email marketing. Étienne Garbugli strikes a good balance between theory and practice, and provides many tools and templates that you can use yourself.

Me and my team had to set up a few email sequences for our product. We're not exactly in saas, but the book was still very helpful for us. It gave us great examples to follow, showed us a few things to watch out for and the added templates were useful too. I think if you're working on new products this is probably great value for you. Quick read too.