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🎨 Own your roots, own the room.
BOLDIFY Hairline Powder is a 10g pressed powder root touch-up designed for both men and women to instantly conceal gray roots and bald spots. Featuring a sweat- and rain-resistant formula that lasts up to 48 hours, it offers a mess-free, precise application with a nourishing Squalene infusion. Available in 14 shades with a free shade replacement guarantee, it’s the ultimate quick fix between salon visits for a natural, flawless finish.








| ASIN | B0B4KG8YKJ |
| Best Sellers Rank | #78 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand | Boldify |
| Brand Name | Boldify |
| Color | Black |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 40,100 Reviews |
| Global Trade Identification Number | 09421906945256 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 0.4 Ounces |
| Manufacturer | Boldify |
| Material Features | Cruelty Free, Unscented |
| Material Type Free | Synthetic Materials Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Color Protection, Color Restoring, Hypoallergenic, Root Touch Up, Shine |
A**E
Awesome gray coverage
I have the light brown and blonde tester kits, and they work exceptionally well. They blend seamlessly into my hair, are mess-free, and I prefer them over spray-on types. They provide long-lasting coverage and maintain their effectiveness in humid climates. Applying them is straightforward. However, I wish they had a smaller applicator stick with a longer handle for applying around the face and temples. They cover my grays effectively and blend them seamlessly into my hair color.
L**E
Very Good Product. Does what it says
Very good product. Medium Ash Brown covered the grays and looks natural. Did not rub off on my pillow and stayed in for 2 days (I looked at my hair on the 3rd day before washing and it faded slightly). Even when I washed my face near my hairline it still stayed on. In addition to masking the grays it adds some volume - you can feel it, makes your hair feel thicker. Also brushing your hair doesn't remove it so it stays in. I use permanent color and I'm past 6 weeks and the Medium Ash Brown blends the grays in beautifully. My hair color is medium brown
A**R
Nice color
I asked for Auburn and that IS what I got. ( The last one I tried was so pink my 5 y.o. nephew thought my head was bleeding.) Works very well, great coverage on roots and very thin areas. The only problem is the applicator, its poorly designed. It's hard to hold onto.
K**7
Stays on, great coverage.
I am a bronde and I use this powder to soften my dark roots and very sliver grays between balayage visits. I like that I was able to buy a sample kit before deciding which color was right. This is great powder. Unlike others, I don't need to apply hairspray first to make it stick. The color is solid and stays on very well. The pigment isn't shiny, so I have found if I use too much, it makes my roots look dull. A small price to pay for proper coverage that lasts, even after a full night's sleep. Definitely recommend over other brands. worth the money.
J**Y
Absolutely Fantastic
I was skeptical when I ordered this, but it truly works. The powder blends perfectly with my hair and instantly covers the gray roots along my hairline. It looks completely natural—no sticky feeling and no messy spray. The compact applicator makes it very easy to use, and the coverage lasts all day until I wash my hair. It has become my go-to between salon visits and has saved me so much time and stress. My grays tend to appear before week two after coloring, so this has honestly been a lifesaver. I apply it once and it stays put, lasting almost 48 hours. If you struggle with grays between appointments, this really feels like a little miracle in a compact.
J**D
Good Product But Hard Pass…Greedy Company
This is a good product…BUT…they are charging way too much for what you are getting. I’ve used concealers for years. Toppik has been my faithful. Looks great but undeniably messy. So when I discovered Boldify’s product I was thrilled mainly with the application process. However, after about five uses the product in the center erodes leaving the perimeter which is nearly impossible to get onto the applicator, rendering it useless. You can use a q-tip or a tooth pick but that breaks it into clumps which is unusable. So the product is already small in amount. About a third is impossible to use. And they are charging double what other similar products are charging. In fact I just received from a different company on Amazon two for $8. Search and you’ll find it. Greed is the only word that comes to mind. They are counting on you being so desperate to hide your thinning that you’ll pay anything. I reject this premise. Their container should be twice the size to justify the price and they need to get back into the lab and figure out how to make all of it usable. Until then I say pass. I’m attaching pics of the product (notice the cup next to it). That is a typical bathroom rinse cup. You’ll see how much product gets left behind. And you’ll see my hair. I’m enclosing it because it’s not as if I require a ton of product. I have most of my hair still but use a concealer to fill in the gaps. I apply it when my hair is mostly dry. I part my hair four different times and apply to the parted areas. If you have significant loss of hair you’d only use this twice before running into the problem I and I imagine every user does.
C**6
Color match guarantee is real!!
The color match guarantee is real! The color I purchased was too light and when I inquired about the guarantee, customer service got right back to me and told me to go ahead and order the right color free of charge. It came quickly. The product works very well, I highly suggest watching the video on how to apply it. A bonus, in addition to taking care of gray roots, is it goes on naturally enough that I can use it on my eyebrows as well.
L**O
Great powder to use "in between" coloring
I use a hair dye that is called Violet!! It is an auburn with "violet" hues in the sun if that makes sense. I do like the coverage with this powder, does not blow off in our heavy wind days!! Its just not MY color...but hopefully I won't need to use it between coloring, if I color more often!!! But easy to use, stays put, great color even though its not a perfect match. Easy to carry with me
Trustpilot
2 weeks ago
2 weeks ago