Essentials of Marketing: A Marketing Strategy Planning Approach 14th Edition

This marketing principles textbook is great for any undergraduate business student. The material is explained well, provides lots of useful information and is visually appealing. I'd recommend this for anyone interested in the basics of marketing.

This is the first time I used Amazon Textbook Rental, and I'm very much satisfied with the quality of the book. Not a single writing on any of the pages, no highlights, it's just like a new book except a slight sign of wear on the cover. Definitely a good deal for someone who doesn't want to spend hundreds of dollars on textbooks that I know for sure will be useless after the academic courses are done.

Good product, excellent template that explains step by step ways to operate and effectively utilize the product. Good job.

The book cover was a little ripped , including the back ! Everything else was fine.

Awesome book for the beginner. The stories at the beginning of every chapter are very fascinating and educational.

Ease of ordering was superb; it was delivered timely. the product itself is well written and while it is a college text, it is easy and pleasureable to read.

I hate this book and the way it's organized.

Great used book for the price!!!