Product Description 100% natural and safe if swallowed. Certified organic toothpaste. Really fruity taste, great for encouraging kids to brush! An excellent choice for babies & children who dislike mint. A certified organic toothpaste safe for brushing babies' gums and milk teeth. This natural toothpaste is made without Fluoride, SLS, Triclosan, Sorbitol, Parabens, phthalates, artificial sweeteners, petrochemicals and colourants to bring you the purest children's toothpaste that nature can offer. Ingredients Calcium carbonate (dental grade chalk), glycerin (vegetable derived), aqua (spring water), betaine, xanthan gum, aloe barbadensis (aloe vera) leaf juice powder, aroma [citrus nobilis (mandarin) peel oil, citrus aurantium dulcis (sweet orange) peel oil, commiphora myrrha (myrrh) oil], olea europaea (olive) leaf extract, limonene, linalool. Ingredient from organic farming, fairly traded. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Using a small amount of toothpaste, gently brush teeth and gums morning and evening, and preferably after each meal. There is no need to rinse remaining toothpaste away – left in the mouth it will continue to have a protective action against bacterial growth. See more
T**N
Wouldnt buy again.
Taste is fine, definitly stopped my kids moaning about peppermint being 'stingy' but doesnt leave the mouth or teeth feeling fresh at all and after a week the kids teeth where visibly yellowing. I'd love to say this is amazing, I'm converted but unfortunatly toothpaste is probably going to be one of the things we dont go organic with.
P**O
My kids rated it better than things in Superdrug
I have been using this toothpaste for my kids under 6 for yearsMild and flavouredI sometimes switched to other brands but kids feedback is honest they love those
W**E
Amazing fluoride alternative
Amazing fluoride alternative and our kids have never had a filling
C**R
I am happy with the ingredients as that was the main reason ...
Bought the tooth paste for my toddler who loves the taste. And there is no forcing her to brush her teeth. I am happy with the ingredients as that was the main reason for purchasing this product.
S**A
Great
This is like 4th reorder. My son loves the toothpaste
U**M
Not met
I'm disappointed, it is written in the prescription here, free fluoride, and in the toothpaste itself written sodium fluoride, how and why?
A**R
Organic
Very good product for my son
R**V
Excellent
Very good product
Trustpilot
2 months ago
2 days ago