Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits (Guerilla Marketing Press)

While i found this book to be most helpful in addressing marketing strategies unique to franchisees, i was put off by my inability to access the free online marketing resources offered in the book. in fact, i felt duped into giving them my email address (you must opt-in to get into the site) without a payoff, which ironically, is a shady marketing tactic they advise against in the book.their contact information listed on the website is false, as the phone numbers are not in service. additionally, there is no stated email address to contact them. When the email link is clicked, a form appears on the website and is automatically sent without the ability to see the address to which it's being forwarded. several emails sent in this manner have still gone unanswered after a month.one of the deciding factors in my purchase of the book was the offer of additional resources and forms, which turned out to be false.