The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Well, I had to get it for a class, so didn't have a choice in the book. It did what the professor asked. I would actually have recommended that the teacher look into another book, or be more willing to help (a separate issue not related to the book). Some of the content was not well explained, so unless you have a helpful professor or really understand the subject, not the easiest to use.

Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in this important topic and about to publish his own pricing book, I can highly recommend this work as there is nothing comparable on the market today.

Excellent reading!!

I took a basic Econ class in college but recently got a job working in a pricing department at a fortune 500 company... Yikes, right? I had to learn about pricing quickly so I would have a framework to discuss pricing with my co-workers (I do the more technical side of reporting, so it's not strictly necessary I understand. But it sure helps :-).I heard about this book via MIT's Open Courseware, where it is used in a grad level class on pricing. As you can imagine, I was intimidated since I'd only ever taken one, basic econ class in college. But I was desperate to learn and this book came highly recommended on just about every forum on pricing I came across.And you know what? I have been floored by how accessible this book is. All of the concepts are neatly laid out, explained thoroughly and given relate-able business cases so you can understand the concepts and their importance to modern business practice. As a result I actually understand what market baskets are, why product differentiation matters to pricing and I'm starting to grasp how to implement new pricing structures in our ever expanding market. I feel like an actual asset to my team ;-).I am very happy with this book and would recommend it to anyone who needs to lean about pricing. Totally worth the $50.

As a buyer: I'm understanding why stores offer me certain prices and discounts, and why I choose what I choose...As a seller (reason why I bought the book): This book is very proffesional. Goes straight to the point. Very orginized structure. Evidently, it is written for people who are already in the business, not for new entrepeneurs. I'm highlighting many things because this is one of those books that you want to carry with you and use it as refference...

Needs a Kindle version. A lot of information from the older editions have been edited out which is a shame because they were very good.

HATE marketing but this book was clear and it actually helped me understand more about marketing

I am only a few chapters in and I've already found great value from what I've learned. A friend of mine recommended I pick up this book because I was having a problem figuring out how to price my product. With this book I was able to increase profits instantly and understand better how I should view my product for pricing.The cost of this book made me fall out of my chair. But it was a great lesson and what they teach about value pricing. It was worth every penny. It's a very academic book and a little hard to read, but worth the effort. Recommend this book to anyone who has product that they're trying to sell and wants to understand how to price things.

I am a pricing professional and have bought dozens of books on pricing. I find Thomas Nagle is so expert he has written a book with right balance of theory and practicality to convey the principles of pricing and how to apply them. I can fully recommend you buy this book before any other.

Very theoretical book. Recommended by a professor in London Business School, worked very well during the course and for my needs.

Every General Manager, Marketing Manager and Revenue Manager should read this comprehensive guide to establishing an effective system for pricing - strategic as well as tactical. Developing a skill in this area will create the conditions for profitable enterprise. It is learned, anchored in reality and up to date incorporatinf contemporary thinking about value and choice.

Great book.Not just an MBA book-enjoyed it

Eccellente. Ben scritto. Ottimi esempi. Certamente un classico per chi non vuole essere fermo sui suoi passi ma cerca alternative vincenti