The Rookie CEO, You Can't Make This Stuff Up!: Learn how 9 rookie CEOs got there, executed, created their stories and led!

Great read with clarity for a business leader. This book provides insight for a new CEO to help figure out the right path and learn from someone who has seen it happen good and bad.The information is backed up by Bill’s real world experience in watching these CEO’s operate. I appreciated the eye-witness accounts of various decisions and the aftermath that followed.Easy to understand and re-read a section when consider a decision. Good insight and advice for future leaders about to take the wheel. Pay attention to Bill’s experience and knowledge.

Interesting book contrasting the different styles of rookie CEOs. It becomes apparent that the CEOs most likely to succeed will be those that learn from their mistakes as they grow into their role. On the other hand, those who try to control their destiny by trying to be the smartest person in the room will not be nearly as successful and rather will impede the company growth. Understanding the impact of the PPLC becomes a recommendation on how to chart a path to improve overall performance & success.

Punchy and entertaining, The Rookie CEO is well worth the time and effort. I highly recommend it for anyone with their sights set on the C-suite.

I don’t see fit with any of these 9 CEOs. However there are some interesting tips you can easily use in a rookie CEO role.

Bill, thank you for sharing your experiences and perspectives. This has really helped confirm my feelings on positive and negative behaviors I’ve personally observed by leaders.You’ve also provided guidance in areas that new leaders may have not yet experienced or dreamed of. “You can’t make this up” has been a statement echoed throughout my career, you’ve put pen to paper to help others avoid those land mines! Job well done!

This is a great read for anyone who's new to a CEO position, or aspires to be a CEO on the future! One of the key points is that culture happens even if you're not paying attention to it - but if you don't build one intentionally, you might not be happy with what develops organically.

Clever method of describing different corporate cultures/ styles and how to manage them, otherwise they will manage you. This book is aspiring CEOs and management team members in training.

It is not easy to be a CEO and this book offers great insight into how different personality types approached their roles. The stories were especially impactful because they are REAL. This will be a book I will recommend to Rookie CEO's or those aspiring to become one.

A fantastic book to look under the surface of life as a CEO.Bill demystifies the role and persona of the CEO. (it turns out they are just normal people!) far from the superhero qualities they are presumed to hold.Despite modern attempts to standardise the qualities and qualifications of CEO's, Bill highlights just how much a CEO's personality and preferances still has on corporate operations and directions.Bill's PPLC model captures this very effectively and provides a great insight and framework for the reader. It shows the impact of their path to arrive at the CEO role has on their modus operandi.Much to be gained from reading this book.

I read business books for a living, and this is among the worst I have ever read. Bill offers what he thinks are juicy stories about the people he worked for, but most of the nine CEOs in the book are mentioned only once or twice, with no accompanying exclamation of "you can't make this stuff up!" Mostly, he focuses his ire on one CEO in particular, and excoriates her throughout the book. His "unique framework" of PPLC (Path, Philosophy, Leadership style and Culture) is cribbed from dozens, if not hundreds, of other business books. There is not one original thought or compelling, instructive story in the book, save one: Don't give signing authority to just anyone. This meandering, disorganized, uniquely unoriginal book was likely written as an advertisement for Bill's consulting services. It contributes nothing new to the already swollen business book genre. If you want to know about being a rookie CEO, read books BY rookie CEOs. They are far more compelling than this gossipy, disorganized bore.