The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns

Excellent content.

I have a hard time understanding how a book that advocates giving away CDs — as in, those old circular things we used to insert into optical drives — could possibly have been published only last year.Robert Bly IS a copywriting legend. Unquestionably he knows his stuff. However, from cover to cover, this book felt dated and like it was written for a bygone era in marketing.If you're interested in understanding content marketing from a lens that seems firmly rooted in the direct response era — then this would be a good read. But even the infographic example felt like it was copied and pasted from the 90s.Today, content marketing and inbound are inextricably linked. While there is some good info here, in my opinion, a marketer looking to get up to speed on how content marketing is currently utilized would be better off learning the trade from another handbook.

The Theory and Practical examples make this book an excellent Content Marketing book. I highly recommend. The Author Mr Robert W. Bly has a wide experience in Marketing and this is a huge benefit for the readers.