Marketing: Defined, Explained, Applied (Mymarketinglab)

Decent marketing textbook. I suspect most of my issues arose from a disparity in the content of my instructor's questions and the contents of the book. I'd buy from this seller again.

Textbook was delivered as expected

Excellent textbook for introduction to marketing. Chapters are relatively short, approximately 20 pages. The subsections are laid out well, with short, real world examples to go along with the material on the page. Plenty of pictures to add interest. The chapter summaries include a visual map of what is learned in the chapter, plus key terms in order of appearance in the chapter. For anyone dreading taking a marketing course, this text will alleviate any fears of failure.

Overall I am happy with my purchase, just wish I was able to print some of the material but unfortunately, kindle does not provide the advantages of printing options.

..... This textbook was easy to read and had some interesting snippets into marketing. I would never have read this if it wasn't needed for a class, but this textbook was honestly one of the best ones I have had to read in my 4 years of school. It is basic but thorough, and to the point but understandable. It does not have the lengthy drawn out chapters that seem to repeat over and over again chapter after chapter, like so make textbooks do. If you need this text for a class consider yourself lucky it is this one and not another one!

Does the job it's Abit best up though

I decide to rent this book since money is tight. It was overall great, I really enjoyed the layout of it. It is different from traditional books, however it was easier for me to understand the concepts. Renting process was easy and at a good price. In the end I would actually purchase the book to review it from time to time.

Exactly the same page-for-page as the paper textbook but MASSIVELY easier to read in less then perfect light. Ultra fast searches. So much easier to use that the paper book I will never go back to the 'parchments'.

I had to buy this for school, it’s got a lot of information. It’s the typical textbook lots of generic information and nothing really of value. I always feel like I walk away from reading a textbook knowing nothing. You’ll get more value watching YouTube videos on how to do marketing