Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

Llego bien, completo, no le falta nada. El único problema fue que venía manchado de las paginas de atrás.

Good book learn more from this book then any other book out there

My professor made me buy this and I never actually needed it for the class but it came in good condition so I guess I can't complain

I had to pay extra 130 dollars to read the book for a key code why !!!!!!!!

Good

Full disclosure: I was an editor for this book and a colleague of his.For any serious student of research this book is an excellent on the shelf reference book when it comes to understanding concepts concerning research, data quality, and a great "how-to" guide to do survey research. I used this book when I was a student of his, I edited the 4th edition of this book, and when getting my doctoral degree I used his Multivariate Analysis book (First author, Joe Hair) for my structural equation modeling class. This book explains it all, from the roots of research, the ethical standards required, how to conduct research even to how to publish research.What I liked very much about his books are they are very practical guides, complete with his personal tips on how to do quality research and is written in an not-difficult-to-understand style. I would urge you to consider this book if you need a book that requires these special qualities.

Fast shipping, product was exactly as described.

I ordered it for my marketing class and it taught me how to design good researches.

Son needed for class and just what he needed.