The Iceberg Effect: The Untold Secret Of Affiliate Marketing Success. By Dean Holland

Recommend. 163 pages. Entrepreneurship, internet marketing, and direct marketing. Dean Holland began his entrepreneurial journey in the early 2000s. Today, he collaborates alongside marketing legends such as Russell Brunson, who wrote the foreword.The book begins with his outward journey of struggling with school and work, wanting more from life, and achieving initial successes and setbacks. He then delves into the inner journey, citing themes familiar to readers of entrepreneurship and success stories. He discusses Carol Dweck’s illustration of the growth mindset vs. fixed mindset, Sakichi Toyoda’s “Five Whys,” and Vilfredo Pareto’s “80/20” rule.After other ventures, Dean decides on internet marketing and, in particular, affiliate marketing. He explains the problem today for beginning affiliate marketers and his epiphany in solving it. I think most readers will find that his lesson applies to many other fields as well.