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J**E
A must read book to anyone who want to be a CFO.
In a clear and understanding way, this books provide the characteristics that todays CFOs have. It was a very delightful book for me as CFO from a bank to read it. I recommend it. Do not wait to find valuation models or corporate finance strategies because it is not the reason from the book. But if you aspire to became CFO it gives through the experience of others CFO what is really to be this important function this time. A CFO is the brain of a company, is optimistic but realistic, sometimes has a crystal ball with the financial projections, is an advisor and a consultant from other areas, is skeptical but gives you an alternative, is the right hand of a CEO, and the most trusty advisor, investors wants to talk to CFO either than CEO and the board has confidence if the company has a CEO that thinks in growth with passion but has a CFO that thinks in timing and profitability. Finally, CEO defines the objective and CFO draw the path to go there.
L**C
Useful primer on the CFO role
Clearly explains the evolution and rising importance of the CFO role and the subsequent career opportunities it opens up. Useful for those in financial positions who aspire to this role.
D**F
Four Stars
Too much history, not enough guidance for a newly minted CFO
L**N
informative
Informative and a good reference to new CFOs.A lot of examples and quotes are applied to explain how the job contributes the the company. Experiences are invaluable.I like it.
D**K
Five Stars
Great read for my grandson
A**O
Four Stars
thanks
D**I
No big novelty
I found the book not very "innovative". It describes the current trends on CFO.It is good for non CFO or aspiring CFO
A**M
I'm amazed that The Economist which is well known for presenting ...
The book presents various definitions of the roll of the CFO, as well as many quotations of CFOs claiming that they are not just controllers. But this is completely an uninteresting discussion, since it says almost nothing beyond terminology. I'm amazed that The Economist which is well known for presenting provocative and interesting theses is behind this book.
P**T
As a public sector CFO this is a good read, and provides a wide perspective and interesting ...
As a public sector CFO this is a good read, and provides a wide perspective and interesting information. It provides a strategic perspective and identifies where CFOs should be focusing their attention to provide value to their organization and their own personal brand. A relatively short, thoughtful read.
S**O
No me encanto
Parece como leer un artículo extendido de una revista
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