Bison Cooler 24 Can Marlin XD Series SOFTPAK Soft Cooler

Great sleek design. Better than I hoped it’d be. Holds a lot of volume and not overly big. Taller than wide so when I walk with it, I am able to walk and hold like a normal bag, keeping the weight next to me and not having to cock out my arm or tip my body to counteract the heavy bag. Keeps ice frozen for long periods and doesn’t sweat. The drinks I had in it were as cold as the ice. Sturdy design so even though it is heavy with drinks and ice, no worries about ripping.I wondered about the design since it’s not a hard body, but that makes it better I think for what this is intended. Would be happy to use for my family of 4 for a full day out without worry. Also the zipper is tight but not hard to open. It’s as it needs to be.

I spent a long time researching all the varieties of soft coolers and decided to give Bison a try. The XD series cooler is definitely high quality. It easily kept full lunches and water bottles for 4 people for more than 8 hours in 90 degree heat. The material seems very rugged. High quality zipper, clips, and materials. I went with the 24 can size and glad I did with all the items I can keep cool for my family of 4. The overall look and feel of the Bison product is unique and understated, which I prefer to some of the flashier products out there. Their customer service department is excellent as well. Made in the USA by a family run company is just another plus.

We bought this cooler, not only for drinks but for food items during a long road trip. Packed with frozen food in glass bowls, veggies, and only 2 medium cooler freeze packs - it kept food FROZEN for over 24 hrs!The top zips open wide so you can stuff it, and folds on each side with a buckle. Clever design, leakproof, solid construction, American made, at a fraction of the cost of the expensive name brand - it earned its worth easily in my book.Suggestion to the seller - show the webbing system on one side of the XD series cooler in your product info. This is an important feature I didn’t know the product had.

Seems like a fantastic cooler so far! The zippers work great, perfect size for what we wanted, and the exterior seems very tough!

This is a great multi-purpose cooler. Soft cooler is the way to go. The blue color is cool, and the quality is very good. Seems like it will last a very long time. Took it on a 4-hour raft trip on warm day, using a couple of cold packs to for cooling around 8 beers, sodas, water, and lunch, and it worked great. Worth spending a little extra on a good product.

Kept drinks cold on the beach for a long time!

Worth the investment

Product was as-described and delivered as promised. It seems very well-made, very well-insulated and is easy to handle. First use - bringing frozen groceries home - was good - they were still frozen. A bit pricey, but it seems I got every bit of what I paid for.