Mapping Experiences Paperback – 5 May 2016

All UXer must have book.....! Lot lot of info and examples. Thumbs up to you Jim for writing this book.

The book might be informative its content but its pages look like expensive photocopies of an original manuscript bound together.

Images could have been clearer. Nevertheless, a good book.

Looks good and in time

All pages are photocopies of the originals ones. Text is poor quality and diagrams are not even readable.

The media could not be loaded. All the charts are not readable. Font is too small and black and Grey colour making difficult to read.Please accept the return of this physical copy. I will buy kindle one instead.

Just got the book delivered and was browsing through the book and contents. The book is rich in diagrams(as expected). But quality of the diagrams and images is bad. All the charts and diagrams are black and white images and Font size is too small to read.Will had to return for this

Book was dulpicate. All pictures and drawings were hazy.

A very exhaustive book on experience mapping, full of diverse and relevant examples.

I know a lot about mapping experiences now. I knew little before reading this book.Thanks James Kalbach.I'll apply all the main concepts in future workshops.

Es un libro genial que te permite tener un catálogo de herramientas visuales en el desarrollo de las experiencias de usuario. Es importante hacer notar que muestra herramientas y su uso, pero no esta enfocado al proceso de descubrimiento, sin embargo esta es precisamente su mayor virtud, ya que al centrarse en las herramientas y criterios de uso se convierte en el complemento ideal a todo un montón de literatura que te dice "que" pero no "con que" poder ejecutar. Referente a que si el tamaño de las ilustraciones no es el adecuado, creo que para los fines ilustrativos que se persigue son adecuadas y cumplen su función de complementar el texto, el cual esta escrito de manera clara y concreta. En definitiva una excelente adición a tu biblioteca.

I picked this up to do my homework as a strategy lead in customer success at a large B2B SaaS company. I have a background in curriculum and instructional design before moving into business, and therefore am well read in design guides from another field, but relatively new to service and experience design in a business context. I found this volume to be an extremely helpful, thorough, and readable overview of the range of different experience mapping exercises that a business might go through to drive strategic decisions and execution. I'd call it a required textbook for customer experience teams, except it's much shorter than those biology and history textbooks from grade schools. It nevertheless goes just deep enough to know what to do to plan and deliver mapping exercises that will work. Reading this half-way through a 6 month project, I wish I had read it in the beginning - the pitfalls we experienced at the outset were warned against here, and the success we had later was definitely thank in part to Kalbach's guidance.

If you love strategy and solving business challenges or want to take your marketing to the next level – Mapping Experiences by James Kalbach is a must read. These days ‘everyone’ claims to be a marketing guru, which I put down to the low perceived barriers to entry … as marketers we are swimming in the proverbial Red Ocean of bloody competition (read Blue Ocean Strategy). Mastering User Experience (alignment diagrams) will help differentiate you in the market – moving beyond marketing tactics into the realm of master strategist.Mapping Experiences is beautifully written and illustrated, filled with relevant examples – making it easy and quick to understand and apply to any business.