Unleash Possible: A Marketing Playbook That Drives B2B Sales Paperback – 3 October 2016

With zero fluff, this book is full of practical advice on all things B2B marketing. Whether it's alignment with sales, ABM, content marketing, PR, referral marketing, event marketing, managing databases, or buyer personas, Samantha has shared her years of experience on each of these topics. Read this book twice, and you will have enough ideas to build a solid marketing plan

Go for this book if you want to get deep insights into modern entreprenuerahip methodologies. Its gives a good insight into stones techiques and philosophies.

Best book I read so far around B2B Marketing. Almost a how-to guide that gives step by step on how to do each of the main marketing tactics a B2B company can execute.

I'm a big fan of Samantha Stone. She's that irresistible combination of marketing know-how and contagious energy. Somehow this book captures both of these qualities into a clear, story rich, action oriented format.The STORIES are one of my favorite parts about this book. It's packed full of CASE STUDIES, and not as a last minute addition, but integrated with each and every chapter. It's as if you're a student at Harvard Business School, learning through the experiences of other marketers who have experimented before you. Some of them won big- some learned painful lessons, and you benefit from them all!Each Case Study has a specific format. It starts with "The Problem." And these are real world ones too. No pie-in-the-sky Ivory Tower examples, but gritty roll up the sleeves challenges. One particular problem, from the "Lead Quality vs Quantity" chapter, describes the challenge of coming into a technology business where the VP of Marketing has just left, current lead flow is trickling in, yet the organization had set aggressive goals that need to be met. Following the problem description is "The Situation"giving insights into what is going on underneath the visible challenge. This is followed by The Research, where you can learn what was discovered when Samantha herself dug into the situation.Following these sections, each case study contains a detailed section on The Solution and finally The Results. These aren't hat tips either. Numbered and bulleted lists go into detail on the solution's tactical steps. And the results have real measured numbers in growth charts- often in "mic drop" fashion- where I found myself inspired to seek similar results.Well done Samantha! Writing a book is hard, writing one so clear, detailed, and helpful is rare. You've done it here and raised the bar on all future books on marketing!!

I found this book to be very helpful. It gives very practical advise how to run Marketing in a B2B high tech environment. Also it provides many helpful blueprints cross the Marketing Mix. I especially like the Focus on Market Research, Buying Persona definition as well as Account based Marketing strategies.Samantha is approachable. I took the liberty to contact her over Linked in with questions. She responded in realtime andprovided aswers right there.

Boek dat iedere CEO zou moeten lezen. Geweldig boek dat duidelijk maakt dat groei van een onderneming 1 op 1 af hang van de effectiviteit van marketing en sales.

Just finished reading this book, which is really an inspiring playbook full of actionable insights, suggestions and ideas based on real projects and experience. Thanks Samantha!