---
product_id: 8430245
title: "Sony KDL-46HX729 46\" LED HX729 Internet TV"
brand: "sony"
price: "€ 683.80"
currency: EUR
in_stock: false
reviews_count: 8
url: https://www.desertcart.gr/products/8430245-sony-kdl-46hx729-46-led-hx729-internet-tv
store_origin: GR
region: Greece
---

# 480Hz refresh rate for ultra-smooth motion Built-in Wi-Fi for seamless streaming 46-inch Full HD 1080p LED display Sony KDL-46HX729 46" LED HX729 Internet TV

**Brand:** sony
**Price:** € 683.80
**Availability:** ❌ Out of Stock

## Summary

> 🎬 Elevate your living room with Sony’s 46" 3D Full HD powerhouse — where every pixel tells a story.

## Quick Answers

- **What is this?** Sony KDL-46HX729 46" LED HX729 Internet TV by sony
- **How much does it cost?** € 683.80 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/8430245-sony-kdl-46hx729-46-led-hx729-internet-tv)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Immersive 3D Entertainment:** Step into the future with Full HD 3D capability and 2D-to-3D conversion that adds depth and realism to your favorite movies and games.
- • **Energy-Savvy Presence Sensor:** Intelligent motion detection powers down the screen when you leave the room, saving energy without missing a beat.
- • **Cinematic Clarity in Every Frame:** Experience razor-sharp 1080p resolution with Sony’s exclusive X-Reality PRO engine that enhances every pixel for vivid color and contrast.
- • **Smart Streaming at Your Fingertips:** Built-in Wi-Fi connects you instantly to Netflix, YouTube, and thousands of apps — always fresh, always on-demand entertainment.
- • **Flawless Motion for Sports & Gaming:** Ultra-fast 480Hz refresh rate eliminates blur and jitter, delivering buttery smooth action whether you’re watching NBA finals or gaming late-night sessions.

## Overview

The Sony KDL-46HX729 is a 46-inch Full HD 1080p LED TV featuring a 480Hz refresh rate for ultra-smooth motion, X-Reality PRO picture enhancement, and built-in Wi-Fi for streaming. It supports Full HD 3D playback and includes an energy-saving presence sensor. Designed for gamers and cinephiles alike, it delivers vivid colors, deep contrast, and seamless connectivity in a sleek, compact frame.

## Description

Enjoy Full HD 1080p picture quality even in 3D, plus incredible motion clarity during fast-action sports, movies and games with the BRAVIA HX729 Series LED HDTV. Built-in Wi-Fi makes it easy to access the best selection of online movies, TV episodes, videos, music and more from the biggest names in entertainment-so you can watch what you want, when you want. Packed with features, this Full HD 1080p TV also features exclusive X-Reality PRO technology which improves the picture detail in everything you watch, from low-resolution web videos to your favorite Blu-ray Disc movies. Each pixel is analyzed and perfected for optimal color, contrast and sharpness.FEATURES:RS-232C and IR-in - Allows flexible control capabilites in custom and advanced installations.See It All in 3D - Enjoy incredible depth and a sharp, Full HD 1080p picture from the leader in 3D technology. (3D Active Glasses required, sold separately)Presence Sensor - Save energy when you're not around. The television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.Navigation Made Easy - Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.Deep Black Panel - Enjoy excellent contrast and crisp picture.Internet Streaming & Connectivity - Sony Internet TV Get instant access to must-have entertainment, including thousands of hit movies, TV shows, music choices, online videos and games.1 Plus get new apps delivered to you automatically, so your selection is never outdated and you are always connected to the

Review: The Picture is Superb and The Audio is Weak. - I'm a hardcore gamer and I love movies. The 3D effect is great. You can literally make anything 3D with it's 2D to 3D conversion setting. I recommend only using the 3D for things that were intended for it like 3D Blu-ray movies or stereoscopic 3D games. You'll get the best results that way I promise. And also the TV can use a little picture adjustment. Change the picture settings to Vivid for best results. And never make the 3D effect stronger in the settings. It was intended to be 3D with the default settings. Making it stronger will only cause ghosting. Now the audio is okay, but it doesn't pack a punch. When I was playing a video games with alot of explosions and strong bass, the audio in my TV started making a static/cracking noise like it couldn't handle it. RED FLAG. Buy a 5.1 Surround Sound System. End of story. For what it's worth, this is an excellent TV. The graphics on Blu-ray movies are so sharp it looks 3D even though it isn't. It's so sharp that it almost looks like your watching it live. Like it almost loses that cinematic glare if you know what I mean. So I give this product a solid 4 stars.
Review: Why to get the HX729 - WHY THIS MODEL: I bought this TV through desertcart last week and it arrived a few days ago. I've had a good amount of time to play with all its capabilities. The out of the box settings are not that good, so the settings do need some adjustment. This TV is an unbelievable deal coming from SONY as it has the EXACT same specifications as the more expensive HX820. The only difference is that the HX820 has monolithic gorilla glass design. I've compared this TV with both the EX720 and the HX820 and this TV delivers a picture almost identical to the HX820 for a much cheaper price than the HX820. The original listing price for the 46HX820 is $2,600 while my 46HX729 was originally listed for $1,900. Trust me, $700 more just for just the monolithic gorilla glass on the HX729 is not worth it. Don't by into the opti-contrast gimmick that Sony says monolithic gorilla glass provides, the HX729 creates black as black as the black frame. I was originally looking to buy the EX720, but after finding out that the panel frequency on that model is actually only 120hz, I settled on this model which is the cheapest SONY 3D TV with 240hz panel frequency. (The EX720 is motion-flow 240, however its actually frequency is only 120hz.) Specification wise, this TV is much better than the EX720 in multiple categories such that the Hz is twice as fast, it has X-reality PRO*(2 processing chips instead of 1), dynamic LED, local dimming, etc. It also the cheapest model to have wifi and the 3d transmitter built it. Surprisingly, it has a glossy display. I thought that this display was the same as the EX720 which is semi-matte but this TV definitely looks more glossy than semi-matte (That's a plus to me because matte can distort the sharpness a little bit) As far as LCD TV's I couldn't find any other LCD with 240hz panel frequency for this price that looked this good. I would say that this is the best quality/price ratio you will find. 2D PICTURE: The 2d non-HD picture is actually pretty good on this TV. The problem with buying decently sized HD televisions is that they seem to stretch out and distort an SD(standard definition) signal. Surprisingly, the X-Reality Pro engine does a nice job tuning up an SD input. Of course, it doesn't make the picture look HD but makes it look better than many other HD TVs will make the SD picture look. As far as HD picture, my girlfriend and I cannot stop saying how incredible and real the picture looks. So far, I have tested BBC's Life series on here in 1080p and he scenes look unbelievably crystal clear with the most vivid colors on a TV I have ever seen. It literally gives a 3D effect without 3D. It looks so clear that it seems like we are actually there watching something through our binoculars. There is absolutely no ghosting effect or distortion whatsoever. The only bad thing I can say is that the picture is so clear that you can sometimes tell when the filmer did not have the camera completely in focus. As far as the motion flow 480, I watched one of the NBA finals game last night and there is no jitter, it is completely smooth. The only downside to using 480 Motionflow is that the back-light is dimmed. I find using the 240hz panel frequency know as the "clear" setting as opposed to "clear pro" setting is the best. I also was able to test out streaming HD content through Netflix. Although the picture was not as good as it was through the blu-ray player it was still pretty clear. But trust me, content through the blu-ray player doesn't even look like you're looking at a TV. The last thing I really like about this TV is how many settings there are for the picture, there must be at least 50 different settings categorized into about 15 groups. As far as the things I don't like(but don't really care about), is that I notice a very tiny amount of light on the bottom corners of the screen when the screen is black. When I say tiny amount I mean about a cm^2 of noticeably brighter back-light. It's no big deal though as when watching Life I only saw it every 2 hours or so for a split second. The other thing I didn't don't like is that the back light is a litter bit dim without adjustment. I turned up the white levels and turned on some setting when I got it and it looks fine now. 3D PICTURE: After ordering a defective pair of glasses and replacing them, I finally got a chance to test out the 3d. Even the simulated 3d is amazing. The simulated (2d to 3d conversion) doesn't pop out at you dramatically, but it adds so much depth to the picture. It looks as if you where looking into a window and watching what was going on inside. The real 3d content is identical to the experience you would have in a theater. The 480hz motion flow and the panel frequency of 240hz makes the 3d nearly flawless. Very rarely you will see a double image but that can be fixed by turning down the glasses brightness setting. GAMING: I used to play video games a lot when I was younger but slowly stopped playing as I got older. Nonetheless, when I got this TV i decided to whip out the xbox. Ever since, I've been playing a few hours a week. This TV is amazing for gaming. It has a game mode that you can put it on, by doing so you can select if you want quality or speed. The speed setting greatly reduces input lag to a point where it seems like there is none. The quality setting helps with motion blur. Content: This TV is loaded with content. desertcart and Netflix have content in HD. The only downside is that this TV does not have VUDU. However, you can always buy a blu-ray player that comes with Vudu. Design: I was having second thoughts after I had ordered this 46 inch TV. I was honestly thinking 46 inches would be too small. However, I found out that a 46 inch TV looks remarkably smaller in a store than it will in your home. While unpacking this TV I thought they had sent me the 55inch TV by accident. This 46inch TV in you're home will look like a 55inch TV looks in a store. Unless you're watching your TV from 20 feet away, you really don't need a 55 inch TV. A 55 inch TV will look tacky and overpowering if you don't have the room. I also really like the thinness and small frame size, it's very compact. The screen finish is very nice as well. When I had ordered this TV I was having second thought about getting a semi-matte or matte screen since it can distort the sharpness of the picture. However, this TV didn't turn out to be matte or semi-matte at all. Maybe I don't know what semi-matte is, but I can definitely see clear undistorted reflections of my room and myself when the TV is off. This TV just looks expensive. Sound: The sound is not the best. It's not bad but it's just average. You can hear everything very clearly with no distortion, however, it won't provide the sound dimensions that external speakers will. Overall: As I stated, this TV is the best quality/price LCD you will probably find. It is the cheapest Sony TV that provides the panel frequency of 240Hz and X-Reality Pro engine that the flagship HX929 provides. It is also the exact same spec-wise as the HX820 but for a price closer to the lower end models; NX, EX, etc. Disregarding the great specifications, this TV will bring an amazingly real picture to your living room.

## Features

- Remote Control (RM-YD061)
- AC Power Cord
- Table Top Stand

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004QXAY6W |
| Additional Features | Flat |
| Brand | Sony |
| Built-In Media | Stand, TV |
| Color | black |
| Connectivity Technology | Wi-Fi |
| Contrast Ratio | Over 1 million |
| Control Method | Voice |
| Controller Type | Remote Control |
| Customer Reviews | 3.4 out of 5 stars 31 Reviews |
| Display Technology | LED |
| Hardware Interface | HDMI, USB |
| Internet Applications | Internet TV |
| Item Dimensions D x W x H | 13.36"D x 44.38"W x 35.75"H |
| Item Height | 26 inches |
| Item Weight | 31.8 Pounds |
| Manufacturer | Sony |
| Model Name | KDL46HX729 |
| Model Number | KDL46HX729 |
| Model Year | 2011 |
| Mounting Type | Table Mount |
| Number of Component Inputs | 1 |
| Number of Composite-Video Inputs | 2 |
| Parental Control Technology | V-chip |
| Refresh Rate | 480 Hz |
| Resolution | 1080p |
| Screen Finish | flat |
| Screen Size | 46 Inches |
| Tuner Type | ATSC |
| UPC | 027242816787 |
| Wireless Technology | Wi-Fi |

## Product Details

- **Screen Size:** 46 Inches
- **Brand:** Sony
- **Display Technology:** LED
- **Resolution:** 1080p
- **Refresh Rate:** 480 Hz
- **Special Feature:** Flat
- **Included Components:** Stand, TV
- **Connectivity Technology:** Wi-Fi
- **Product Dimensions:** 13.36"D x 44.38"W x 35.75"H
- **Supported Internet Services:** Internet TV

## Images

![Sony KDL-46HX729 46" LED HX729 Internet TV - Image 1](https://m.media-amazon.com/images/I/31Vyk8-lA9L.jpg)
![Sony KDL-46HX729 46" LED HX729 Internet TV - Image 2](https://m.media-amazon.com/images/I/41Leb6znjzL.jpg)
![Sony KDL-46HX729 46" LED HX729 Internet TV - Image 3](https://m.media-amazon.com/images/I/61-04LqSMDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ The Picture is Superb and The Audio is Weak.
*by D***D on October 8, 2011*

I'm a hardcore gamer and I love movies. The 3D effect is great. You can literally make anything 3D with it's 2D to 3D conversion setting. I recommend only using the 3D for things that were intended for it like 3D Blu-ray movies or stereoscopic 3D games. You'll get the best results that way I promise. And also the TV can use a little picture adjustment. Change the picture settings to Vivid for best results. And never make the 3D effect stronger in the settings. It was intended to be 3D with the default settings. Making it stronger will only cause ghosting. Now the audio is okay, but it doesn't pack a punch. When I was playing a video games with alot of explosions and strong bass, the audio in my TV started making a static/cracking noise like it couldn't handle it. RED FLAG. Buy a 5.1 Surround Sound System. End of story. For what it's worth, this is an excellent TV. The graphics on Blu-ray movies are so sharp it looks 3D even though it isn't. It's so sharp that it almost looks like your watching it live. Like it almost loses that cinematic glare if you know what I mean. So I give this product a solid 4 stars.

### ⭐⭐⭐⭐⭐ Why to get the HX729
*by B***E on June 8, 2011*

WHY THIS MODEL: I bought this TV through Amazon last week and it arrived a few days ago. I've had a good amount of time to play with all its capabilities. The out of the box settings are not that good, so the settings do need some adjustment. This TV is an unbelievable deal coming from SONY as it has the EXACT same specifications as the more expensive HX820. The only difference is that the HX820 has monolithic gorilla glass design. I've compared this TV with both the EX720 and the HX820 and this TV delivers a picture almost identical to the HX820 for a much cheaper price than the HX820. The original listing price for the 46HX820 is $2,600 while my 46HX729 was originally listed for $1,900. Trust me, $700 more just for just the monolithic gorilla glass on the HX729 is not worth it. Don't by into the opti-contrast gimmick that Sony says monolithic gorilla glass provides, the HX729 creates black as black as the black frame. I was originally looking to buy the EX720, but after finding out that the panel frequency on that model is actually only 120hz, I settled on this model which is the cheapest SONY 3D TV with 240hz panel frequency. (The EX720 is motion-flow 240, however its actually frequency is only 120hz.) Specification wise, this TV is much better than the EX720 in multiple categories such that the Hz is twice as fast, it has X-reality PRO*(2 processing chips instead of 1), dynamic LED, local dimming, etc. It also the cheapest model to have wifi and the 3d transmitter built it. Surprisingly, it has a glossy display. I thought that this display was the same as the EX720 which is semi-matte but this TV definitely looks more glossy than semi-matte (That's a plus to me because matte can distort the sharpness a little bit) As far as LCD TV's I couldn't find any other LCD with 240hz panel frequency for this price that looked this good. I would say that this is the best quality/price ratio you will find. 2D PICTURE: The 2d non-HD picture is actually pretty good on this TV. The problem with buying decently sized HD televisions is that they seem to stretch out and distort an SD(standard definition) signal. Surprisingly, the X-Reality Pro engine does a nice job tuning up an SD input. Of course, it doesn't make the picture look HD but makes it look better than many other HD TVs will make the SD picture look. As far as HD picture, my girlfriend and I cannot stop saying how incredible and real the picture looks. So far, I have tested BBC's Life series on here in 1080p and he scenes look unbelievably crystal clear with the most vivid colors on a TV I have ever seen. It literally gives a 3D effect without 3D. It looks so clear that it seems like we are actually there watching something through our binoculars. There is absolutely no ghosting effect or distortion whatsoever. The only bad thing I can say is that the picture is so clear that you can sometimes tell when the filmer did not have the camera completely in focus. As far as the motion flow 480, I watched one of the NBA finals game last night and there is no jitter, it is completely smooth. The only downside to using 480 Motionflow is that the back-light is dimmed. I find using the 240hz panel frequency know as the "clear" setting as opposed to "clear pro" setting is the best. I also was able to test out streaming HD content through Netflix. Although the picture was not as good as it was through the blu-ray player it was still pretty clear. But trust me, content through the blu-ray player doesn't even look like you're looking at a TV. The last thing I really like about this TV is how many settings there are for the picture, there must be at least 50 different settings categorized into about 15 groups. As far as the things I don't like(but don't really care about), is that I notice a very tiny amount of light on the bottom corners of the screen when the screen is black. When I say tiny amount I mean about a cm^2 of noticeably brighter back-light. It's no big deal though as when watching Life I only saw it every 2 hours or so for a split second. The other thing I didn't don't like is that the back light is a litter bit dim without adjustment. I turned up the white levels and turned on some setting when I got it and it looks fine now. 3D PICTURE: After ordering a defective pair of glasses and replacing them, I finally got a chance to test out the 3d. Even the simulated 3d is amazing. The simulated (2d to 3d conversion) doesn't pop out at you dramatically, but it adds so much depth to the picture. It looks as if you where looking into a window and watching what was going on inside. The real 3d content is identical to the experience you would have in a theater. The 480hz motion flow and the panel frequency of 240hz makes the 3d nearly flawless. Very rarely you will see a double image but that can be fixed by turning down the glasses brightness setting. GAMING: I used to play video games a lot when I was younger but slowly stopped playing as I got older. Nonetheless, when I got this TV i decided to whip out the xbox. Ever since, I've been playing a few hours a week. This TV is amazing for gaming. It has a game mode that you can put it on, by doing so you can select if you want quality or speed. The speed setting greatly reduces input lag to a point where it seems like there is none. The quality setting helps with motion blur. Content: This TV is loaded with content. Amazon and Netflix have content in HD. The only downside is that this TV does not have VUDU. However, you can always buy a blu-ray player that comes with Vudu. Design: I was having second thoughts after I had ordered this 46 inch TV. I was honestly thinking 46 inches would be too small. However, I found out that a 46 inch TV looks remarkably smaller in a store than it will in your home. While unpacking this TV I thought they had sent me the 55inch TV by accident. This 46inch TV in you're home will look like a 55inch TV looks in a store. Unless you're watching your TV from 20 feet away, you really don't need a 55 inch TV. A 55 inch TV will look tacky and overpowering if you don't have the room. I also really like the thinness and small frame size, it's very compact. The screen finish is very nice as well. When I had ordered this TV I was having second thought about getting a semi-matte or matte screen since it can distort the sharpness of the picture. However, this TV didn't turn out to be matte or semi-matte at all. Maybe I don't know what semi-matte is, but I can definitely see clear undistorted reflections of my room and myself when the TV is off. This TV just looks expensive. Sound: The sound is not the best. It's not bad but it's just average. You can hear everything very clearly with no distortion, however, it won't provide the sound dimensions that external speakers will. Overall: As I stated, this TV is the best quality/price LCD you will probably find. It is the cheapest Sony TV that provides the panel frequency of 240Hz and X-Reality Pro engine that the flagship HX929 provides. It is also the exact same spec-wise as the HX820 but for a price closer to the lower end models; NX, EX, etc. Disregarding the great specifications, this TV will bring an amazingly real picture to your living room.

### ⭐ Beware the backlight bleeding on ALL versions of this model.
*by P***Y on April 16, 2012*

I did my research before purchasing a new LED-LCD and found this one had some of the best things said for the price. Even in the forums people seemed to be pretty happy with it save one issue: backlight bleeding or "flashilighting". Many of them suggested different calibration settings to lessen it, but that didn't even come close to eliminating it. I tweeked it to every spec I could find and the issue remained. Not until I got my blu-ray hooked up did I notice just how awful it was. Popped in a movie with superb black-levels and there it was plain as day. Bottom left and right corners were bright as can be and in many scenes it would actually beam-up through half the screen. It's true that the settings can lessen the effect a lot, but once you see it you never stop seeing it. Minus also being plagued with crosstalk issues in 3D, this television had great features. The dejuddering: Wonderful; The black-levels (minus the flashlighting): Amazing, especially for an LED-LCD. --Note: Most 3D televisions have some crosstalk issues and shouldn't be the main factor for the decision. But when it comes down to it, the backlight bleeding is just too much for a television of this price and caliber. I returned mine after attempting to work with it for 3 weeks and am now getting an equivalent plasma model. Unless you want to pay over $3K for a phenomenal LED-LCD I recommend you just bite the bullet and go plasma. The Panasonic TC-P50ST50 has the same and better dejuddering, higher overall refresh rate, also a 3D model, slightly better black-levels and absolutely NO backlight bleeding at around $50 more. **Remember: when purchasing a new HDTV the LAST thing to consider are the built-in speakers. If you pay this much for a television you need to have a sound system, even if it's a cheap one. It makes a world of difference in your movie watching experience.**

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-11-05*