---
product_id: 753808768
title: "Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K movie credits included"
brand: "sony"
price: "€ 6655.58"
currency: EUR
in_stock: true
category: "Sony"
url: https://www.desertcart.gr/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google
store_origin: GR
region: Greece
---

# XR Processor boosts color & clarity in real-time Exclusive PS5 features for next-level gaming 8M self-lit pixels for pure black contrast Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K movie credits included

**Brand:** sony
**Price:** € 6655.58
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your viewing game with Sony’s 77" OLED masterpiece — where cinema meets next-gen tech.

## Quick Answers

- **What is this?** Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K movie credits included by sony
- **How much does it cost?** € 6655.58 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **PS5-Optimized Gaming:** Unlock exclusive Auto HDR Tone Mapping and Auto Genre Picture Mode to elevate your PlayStation 5 gameplay and streaming.
- • **Google TV Integration:** Seamlessly access all your favorite streaming apps and control with voice via Google Assistant for effortless entertainment.
- • **Intelligent XR Processor:** Real-time scene analysis enhances color, contrast, and clarity for breathtaking 4K HDR visuals every time.
- • **Pure Black OLED Contrast:** Experience unrivaled depth with over 8 million self-lit pixels delivering true blacks and vibrant colors that pop.
- • **Immersive Dolby Vision & Atmos:** Transform your living room into a cinematic haven with studio-calibrated picture modes and immersive 3D sound that follows the action.

## Overview

The Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV combines over 8 million self-lit pixels for perfect blacks, a powerful XR Processor for real-time picture enhancement, and seamless Google TV integration. Designed for immersive cinematic experiences and optimized for PlayStation 5 gaming, it features Dolby Vision and Atmos support, studio-calibrated picture modes, and advanced motion clarity at 120Hz refresh rate, making it the ultimate centerpiece for any modern living space.

## Description

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen.

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix and Prime Video.
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #13,513 in Electronics ( See Top 100 in Electronics ) #10 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.6 4.6 out of 5 stars (249) |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Manufacturer | Sony |
| Mfr Part Number | K77XR8BB |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 hertz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 inches |
| Signal Format | ATSC |
| Size | 77 |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 watts |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H
- **Refresh Rate:** 120 hertz
- **Resolution:** 4K
- **Screen Size:** 77 inches

## Images

![Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K movie credits included - Image 1](https://m.media-amazon.com/images/I/71vtn+ldjxL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.gr/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google](https://www.desertcart.gr/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google)

---

*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-08-09*