---
product_id: 713562177
title: "Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2)"
brand: "arctic fox"
price: "€ 45.61"
currency: EUR
in_stock: true
reviews_count: 8
category: "Arctic Fox"
url: https://www.desertcart.gr/products/713562177-arctic-fox-semi-permanent-hair-dye-vegan-and-cruelty-free
store_origin: GR
region: Greece
---

# Long-lasting color up to 8 weeks 100% vegan & cruelty-free Vibrant true purple pop Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2)

**Brand:** arctic fox
**Price:** € 45.61
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to be unforgettable with Arctic Fox Purple AF!

## Quick Answers

- **What is this?** Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) by arctic fox
- **How much does it cost?** € 45.61 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/713562177-arctic-fox-semi-permanent-hair-dye-vegan-and-cruelty-free)

## Best For

- arctic fox enthusiasts

## Why This Product

- Trusted arctic fox brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Stay Vibrant Longer:** Semi-permanent formula that lasts up to 8 weeks with minimal fading and no harsh chemical damage.
- • **Unleash Bold Purple Vibes:** Deep, rich Purple AF shade that electrifies any hair tone from light to dark.
- • **Gentle Yet Powerful Formula:** Ammonia-free, peroxide-free, and packed with conditioning agents for healthy, soft hair.
- • **Vegan & Cruelty-Free Confidence:** Ethically crafted with 100% vegan ingredients—beauty without compromise.
- • **Mix & Match Your Signature Shade:** Custom blend with other Arctic Fox colors for endless creative combos.

## Overview

Arctic Fox Semi-Permanent Hair Dye in Purple AF delivers a vibrant, long-lasting purple color that conditions hair while coloring. This vegan, cruelty-free, and ammonia-free formula is safe for all hair types and allows creative custom mixing. With a thick, conditioning texture and a pleasant scent, it offers up to 8 weeks of bold, fade-resistant color without harsh chemicals.

## Description

desertcart.com : Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) : Beauty & Personal Care

Review: Love Arctic Fox! - I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.
Review: Just buy this already! - Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)

## Features

- VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that shows vibrantly on lightened hair and adds rich tints to darker shades. Covers faded colors for a refreshed look.
- CUSTOM COLOR MIXING: Easily blend Purple AF with other shades to create unique tones. Mix with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color enthusiasts.
- VEGAN INGREDIENTS ONLY: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, providing a gentle and safe coloring experience.
- CONDITIONS WHILE COLORING: Formulated to condition hair as it colors, leaving hair feeling soft and healthy. Gentle enough for frequent use without compromising hair vibrancy.
- LONG LASTING FORMULA: Enjoy long lasting color with less smearing and a pleasant scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for a safer hair dyeing experience.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0F2PBHPWP |
| Best Sellers Rank | #300 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (83,885) |
| Item model number  | 424-P2 |
| Manufacturer  | BOINCA, INC. |
| Product Dimensions  | 3 x 4 x 6 inches; 9.91 ounces |
| UPC  | 810021112503 |

## Product Details

- **Brand:** ARCTIC FOX
- **Color:** PURPLE AF
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Hair Coloring, Vivid and vibrant hair color

## Images

![Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/41M1kjbol4L.jpg)
![Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) - Image 2](https://m.media-amazon.com/images/I/41XVsgVfxWL.jpg)
![Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) - Image 3](https://m.media-amazon.com/images/I/51O2L87nL+L.jpg)
![Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) - Image 4](https://m.media-amazon.com/images/I/51UMTjhpRXL.jpg)
![Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Conditioning, Ammonia-Free, Long Lasting, Purple AF, For All Hair Types, 4 Fl Oz (Pack of 2) - Image 5](https://m.media-amazon.com/images/I/51ZMKIsGlmL.jpg)

## Questions & Answers

**Q: What makes Arctic Fox Purple AF different from other purple hair dyes?**
A: Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair.

**Q: How light does my hair need to be for Purple AF to achieve maximum intensity?**
A: For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white.

**Q: Will Purple AF work as a toner for yellow-toned blonde hair?**
A: Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction.

**Q: How does Purple AF fade compared to permanent purple dyes?**
A: Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks.

**Q: Is Purple AF safe for frequent reapplication on bleached hair?**
A: Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love Arctic Fox!
*by J***J on November 21, 2025*

I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.

### ⭐⭐⭐⭐⭐ Just buy this already!
*by Q***S on November 28, 2017*

Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)

### ⭐⭐⭐⭐⭐ Not for the weak… but you can do it.
*by D***T on September 13, 2025*

First, understand this is probably a full day process if you want electric blue. I assume you either have naturally white hair, or you have already bleached the heck out of it. Here’s the process: - Wash your hair the day before & don’t put product in it - Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast. - Wear real rubber gloves, not hair dye gloves or latex gloves. - Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing) - Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on. - Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns. - Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair? - Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding. - Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with. - Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon. - Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to. - Find a shower cap. Put it over your weird, Medusa-themed mass. - Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all). - Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun - I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write Amazon reviews. We all have hobbies right? - I don’t know your life, but if you can, sleep in it. - Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears. - I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today) The color lasts about 3 - 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can. Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional. If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.

## Frequently Bought Together

- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye - PURPLE AF 4 Fl Oz (Pack of 2)
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Bleach Please Hair Lightening Kit Cream Bleach, 35 Volume Developer And Latex Free Gloves Infused With Acai, Cocoa, Sunflower Oil & Papaya! Vegan And Cruelty Free

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-01-26*