---
product_id: 707356487
title: "Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)"
brand: "maybelline"
price: "€ 28.29"
currency: EUR
in_stock: true
reviews_count: 13
category: "Maybelline"
url: https://www.desertcart.gr/products/707356487-maybelline-new-york-grippy-serum-makeup-primer-glides-on-like
store_origin: GR
region: Greece
---

# 24H makeup hold Water-based hydration 2% Niacinamide boost Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

**Brand:** maybelline
**Price:** € 28.29
**Availability:** ✅ In Stock

## Summary

> 💧 Grip it, glow up, and go all day flawless!

## Quick Answers

- **What is this?** Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) by maybelline
- **How much does it cost?** € 28.29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/707356487-maybelline-new-york-grippy-serum-makeup-primer-glides-on-like)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-day flawless grip:** Locks your makeup in place for up to 24 hours without fading or creasing.
- • **Hydrate & plump effect:** Infused with 2% niacinamide and glycerin for instant skin hydration and a fresh, plumped look.
- • **Serum-to-grip technology:** Transforms in 20 seconds from a lightweight serum to a perfect makeup anchor.
- • **Sleek precision application:** Elegant glass dropper bottle ensures mess-free, ultra-blendable application every time.
- • **Universal skin compatibility:** Water-based, vegan, and non-comedogenic formula suitable for all skin types, including sensitive skin.

## Overview

Maybelline New York Grippy Serum Makeup Primer is a cutting-edge, water-based primer featuring Serum-To-Grip technology and 2% niacinamide. Designed for all skin types, it instantly hydrates and plumps skin while providing up to 24 hours of makeup hold. Lightweight and non-greasy, this vegan, non-comedogenic formula ensures a smooth, long-lasting base that enhances makeup longevity and skin radiance.

## Description

Product Description Meet Maybelline New York's Grippy Serum Primer, the up to 24 hour makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 second fresh serum texture transforms to grip makeup for up to 24 hours. It’s formulated with 2% niacinamide, delivers up to 24 hour hydration and gives you a fresh, plumped skin look. Don’t skip the grip! Just drip, glide, grip! Endulge in Maybelline New York's Grippy Serum Primer highlights below! This primer glides on like a serum Grips makeup for up to 24 hours Instantly plumps & hydrates skin Layers well with skincare & makeup Leaves no white cast Does not pill Consists of a vegan & water-based formula A non-comedogenic makeup product Discover how to use Maybelline New York's Grippy Serum Primer! Apply Grippy Serum Primer evenly to your face using the dropper, and then pat into your skin using your fingertips. Following this, allow 20 seconds for the serum-to-grip transformation, before applying makeup on top Ingredients AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply your face evenly, rub with your fingertips onto the skin. Wait 20 seconds before applying makeup. Safety Warning Please see back of pack for the latest ingredients list. Manufacturer Contact Information Maybelline New York, London, W6 8AZ See more

Review: AMAZING PRODUCT - Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.
Review: Worth the hype! - Tiktok made me buy it and i have no regrets! Such a good primer, i'd say it is one of the best drugstore primers and highly recommend to everyone, sticky but not tacky and feels good on skin. It is infused with skincare so its a winwin! Makeup really stays on when i use this primer👍

## Features

- Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip!
- The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin
- Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup
- Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours
- Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DNT5HBHB |
| ASIN  | B0DNT5HBHB |
| Best Sellers Rank | 398 in Beauty ( See Top 100 in Beauty ) 2 in Face Primers |
| Brand | Maybelline |
| Colour | Grippy Serum Makeup Primer |
| Country of Origin | Tonga |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,258) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,258) |
| Date First Available | 22 Nov. 2024 |
| Format | Serum |
| Item model number | b3536200 |
| Item model number  | b3536200 |
| Item weight | 0.12 Kilograms |
| Language | Spanish, Spanish, Spanish, Spanish, Spanish |
| Language  | Spanish, Spanish, Spanish, Spanish, Spanish |
| Manufacturer | Maybelline New York |
| Manufacturer  | Maybelline New York |
| Package Dimensions | 13.4 x 3.6 x 3.6 cm; 120 g |
| Package Dimensions  | 13.4 x 3.6 x 3.6 cm; 120 g |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 13.4 x 3.6 x 3.6 centimetres |
| Skin type | All |
| Speciality | Pore minimizing, Skin-smoothing, Hydrating |
| Volume | 30 Millilitres |

## Product Details

- **Brand:** Maybelline
- **Country/region of origin:** Tonga
- **Item form:** Serum
- **Item volume:** 30 Millilitres
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Moisturizing, Improves skin elasticity, Even toning
- **Skin type:** All
- **Speciality:** Pore minimizing, Skin-smoothing, Hydrating
- **Unit count:** 30.0 millilitre(s)

## Images

![Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) - Image 1](https://m.media-amazon.com/images/I/71MrAqZ6elL.jpg)

## Questions & Answers

**Q: What are the benefits of using the Grippy Serum Primer?**
A: This serum to grip primer leaves no white cast, and helps grip makeup for up to 24 hours. Ultra-blendable formula that leaves skin fresh and plump.

**Q: What are the ingredients?**
A: Serum-To-Grip Technology allows the primer to grip makeup after just 20 seconds, also enriched with 2% Niacinamide that delivers 24 hour hydration.

**Q: How do I use this product?**
A: Apply evenly to your face and pat in using fingertips. After just 20 seconds the serum-to-grip transformation will occur and you can then apply makeup.

## Customer Reviews

### ⭐⭐⭐⭐⭐ AMAZING PRODUCT
*by N***B on 1 July 2025*

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

### ⭐⭐⭐⭐⭐ Worth the hype!
*by S***H on 20 November 2025*

Tiktok made me buy it and i have no regrets! Such a good primer, i'd say it is one of the best drugstore primers and highly recommend to everyone, sticky but not tacky and feels good on skin. It is infused with skincare so its a winwin! Makeup really stays on when i use this primer👍

### ⭐⭐⭐⭐ Good for everything except undereyes
*by S***N on 20 December 2025*

It is a good product however i don’t recommend using it under your underuses as it creases horribly

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-08*