--- product_id: 65500871 title: "Cement Clay 120g | High Hold | Water Soluble | Matte finish" brand: "layrite" price: "€ 59.32" currency: EUR in_stock: true reviews_count: 13 category: "Layrite" url: https://www.desertcart.gr/products/65500871-cement-clay-120g-high-hold-water-soluble-matte-finish store_origin: GR region: Greece --- # Matte finish, no shine Water-soluble, easy washout 120g high hold clay Cement Clay 120g | High Hold | Water Soluble | Matte finish **Brand:** layrite **Price:** € 59.32 **Availability:** ✅ In Stock ## Summary > 💼 Cement your style with confidence—hold strong, look sharp all day! ## Quick Answers - **What is this?** Cement Clay 120g | High Hold | Water Soluble | Matte finish by layrite - **How much does it cost?** € 59.32 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/65500871-cement-clay-120g-high-hold-water-soluble-matte-finish) ## Best For - layrite enthusiasts ## Why This Product - Trusted layrite brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Washout:** Water-soluble formula means zero residue and no buildup—just clean, fresh hair. - • **Matte Finish Mastery:** Achieve that coveted natural, non-greasy look that says ‘effortlessly polished.’ - • **Unmatched All-Day Hold:** Locks your style in place from morning meetings to after-hours networking. - • **Frizz Control & Definition:** Tames unruly strands while adding sharp separation for a refined, professional edge. - • **Versatile Styling for Every Mood:** Perfect for messy, structured, or textured looks on fine to medium hair lengths. ## Overview Layrite Cement Clay is a 120g water-based styling clay designed for fine to medium hair, delivering an extremely strong hold with a clean matte finish. Its water-soluble formula ensures easy washout without residue, while controlling frizz and providing definition and separation. Ideal for professional millennials seeking a versatile, long-lasting style that transitions seamlessly from office to social settings. ## Description Product Description Layrite Cement Clay Works best for Fine to medium thick hair Short to medium lengths Messy looks or structured dry looks. Never let hair go out of style An extremely high hold, matte finish water-based styling clay that bonds individual hair to thicken and shape all day, yet washes out easily with water. Insider tips Holds well even if you're one of those people who likes to "play with" their hair all day. Controls frizz and adds definition and separation when warmed and applied lightly. How to use Remember: the drier the hair, the higher the hold 1. Carefully rub a small amount between palms until product softens/warms up (this may take up to 10-20 seconds). 2. Distribute evenly through damp or dry hair and style/shape as desired. 3. Run fingers through hair to reshape, no water needed 4. Rinses out easily with shampoo and water Layrite Grooming Products for Men About Layrite Layrite was founded in 1999 by the talented and charismatic Donnie Hawley. Having his technique hampered by petroleum-based products, Donnie worked hard to find a solution. The end result was a water-soluble pomade formulated to "hold like wax and wash like gel." After one of Donnie's clients said his pomade was the only product that made his hair straight, a brand was born. An American original since 1999 For barbers by barbers We are the barber's choice. A range of men's grooming products created for connoisseurs. Because Layrite was created by a barber, not a scientist. Donnie Hawley has spent his entire career developing some of the finest men's grooming products available on the market today. Review: Good hold and easy to wash out - I’ve used this for years now. After seeing it at a local barbers I instantly liked it. The hold can vary depending on using it on damp or dry hair. If you put it on damp hair you can get a wet look style. On dry hair, then you get a strong hold but without the wet look. It’s not at all greasy, dry quick (although it’s a dry paste). And it washes out very easily with no build up Review: Great comtrol - Been using this for years having been recommended it in a trendy barbers. It’s one of the few styling products that works with my thick wavy hair and as it is a quality product a little goes along way. ## Features - Controls frizz and gives definition and separation when warmed and applied lightly - Provides extremely strong hold - Washes out easily with water - Model number: LAYLAYM36000239 ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01LXGGO5E | | Benefits | Provides strong hold with clean matte finish | | Best Sellers Rank | 29,122 in Beauty ( See Top 100 in Beauty ) 197 in Hair Styling Putty, Clay & Wax | | Brand Name | Layrite | | Customer Reviews | 4.4 out of 5 stars 3,518 Reviews | | Global Trade Identification Number | 00857154000239, 00857154002325 | | Hair Type | Thick Hair,Dry Hair,Dry,Frizz,Fine | | Hair type | Thick Hair,Dry Hair,Dry,Frizz,Fine | | Item Form | Clay, Cream | | Item Volume | 4 Fluid Ounces | | Item Weight | 4.25 Ounces | | Item form | Clay, Cream | | Liquid Volume | 4 Fluid Ounces | | Liquid volume | 4 Fluid Ounces | | Manufacturer | Layrite | | Material Type Free | Paraben Free | | Number of Items | 1 | | Product benefits | Provides strong hold with clean matte finish | | Scent | Zementieren | | Scent Name | Zementieren | | UPC | 857154000239 | | Unit Count | 120.0 gram | ## Product Details - **Brand:** Layrite - **Hair type:** Thick Hair,Dry Hair,Dry,Frizz,Fine - **Item form:** Clay, Cream - **Item volume:** 4 Fluid Ounces - **Liquid volume:** 4 Fluid Ounces - **Material Type Free:** Paraben Free - **Number of items:** 1 - **Product benefits:** Provides strong hold with clean matte finish - **Scent:** Zementieren - **Unit count:** 120.0 gram ## Images ![Cement Clay 120g | High Hold | Water Soluble | Matte finish - Image 1](https://m.media-amazon.com/images/I/71vo6HjQOjL.jpg) ![Cement Clay 120g | High Hold | Water Soluble | Matte finish - Image 2](https://m.media-amazon.com/images/I/21Ewhb7wGcL.jpg) ![Cement Clay 120g | High Hold | Water Soluble | Matte finish - Image 3](https://m.media-amazon.com/images/I/21Lq8ZBM4cL.jpg) ![Cement Clay 120g | High Hold | Water Soluble | Matte finish - Image 4](https://m.media-amazon.com/images/I/71GiCZkj0NL.jpg) ## Questions & Answers **Q: Does this product work well in controlling curly hair? I use the super hold but i just wanted to know if this is better when it comes to control.** A: Absolutely. Holds the hair whichever way you want **Q: Does this product work on longer hair** A: When my hair is short/shortish, I use this product and it's perfect (along with the Grooming Spray--can't stress enough how great the Grooming Spray is). When it's longer, I find the Blind Barber 90 Proof works best for me... And a mix of the two when my hair is in between. **Q: Cannot seem to locate a full ingredients list here or on their website. Need that! Can you help?** A: By Jeff Dukat on July 11, 2022 **Q: I just opened my new canister. it looks dry and cracked . is this normal? should i add water?** A: No it is not. Seems like it cold or too hot! I would let it sit for a couple of days ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good hold and easy to wash out *by D***D on 22 August 2025* I’ve used this for years now. After seeing it at a local barbers I instantly liked it. The hold can vary depending on using it on damp or dry hair. If you put it on damp hair you can get a wet look style. On dry hair, then you get a strong hold but without the wet look. It’s not at all greasy, dry quick (although it’s a dry paste). And it washes out very easily with no build up ### ⭐⭐⭐⭐⭐ Great comtrol *by S***S on 13 November 2025* Been using this for years having been recommended it in a trendy barbers. It’s one of the few styling products that works with my thick wavy hair and as it is a quality product a little goes along way. ### ⭐⭐⭐⭐⭐ Works perfectly *by G***U on 26 March 2024* It holds my hair perfectly, unlike some other product it does a really good job. Very happy with this and maybe it's personal I quite like the smell. ## Frequently Bought Together - Layrite Cement Hair Clay, 4.25 Ounce - Layrite Grooming Spray, 6.7 oz - Layrite Cement Clay --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/65500871-cement-clay-120g-high-hold-water-soluble-matte-finish](https://www.desertcart.gr/products/65500871-cement-clay-120g-high-hold-water-soluble-matte-finish) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-07-20*