---
product_id: 63224337
title: "Marketing Strategy: Based on First Principles and Data Analytics"
brand: "robert palmatier"
price: "€ 86.32"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.gr/products/63224337-marketing-strategy-based-on-first-principles-and-data-analytics
store_origin: GR
region: Greece
---

# Marketing Strategy: Based on First Principles and Data Analytics

**Brand:** robert palmatier
**Price:** € 86.32
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Strategy: Based on First Principles and Data Analytics by robert palmatier
- **How much does it cost?** € 86.32 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/63224337-marketing-strategy-based-on-first-principles-and-data-analytics)

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- robert palmatier enthusiasts

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## Description

Marketing Strategy: Based on First Principles and Data Analytics

## Images

![Marketing Strategy: Based on First Principles and Data Analytics - Image 1](https://m.media-amazon.com/images/I/61wBkKSFzBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ THE Go-To Resource for Marketing Strategy – Excellent Integration of State-of-the-Art Theory, Data Analytics, and Markstrat
*by L***S on June 1, 2017*

This is by far the best marketing strategy textbook I have seen! To me as a marketing academic at a German university, this book offers the perfect package to equip my undergraduate and graduate students with conceptual, analytical, as well as application competencies in marketing strategy: (1) a very compelling theoretical framework (“First Principles Approach”) enriched by state-of-the-art research findings and numerous examples from business practice, (2) highly accessible and ready-to-apply data analysis techniques accompanied by cases, and (3) a strong applicability to and fit with the Markstrat simulation software that I had been searching for in vain in other textbooks for many years of teaching Markstrat. This book brings it all together and it does that in an extremely readable, concise, and structured way. Not only for instructors and students, this book is also a highly inspiring read for marketing researchers and managers. Definitely a 5-star recommendation!

### ⭐⭐⭐⭐⭐ Highly recommended - valuable tool and resource for academics/ practitioners/ students.
*by J***T on May 21, 2017*

Great book! This book is a valuable resource for both academics and practitioners as well as for teaching. I look forward to using this book as a tool for my own research and teaching of a strategy-focused marketing course. It integrates a great deal of research and provides a number of highly relevant (and current) international business examples, allowing for a clear, organized understanding of rather complex material. The hands-on approach to data analytics for marketing strategy problems is also extremely useful and presented in a way that makes it easy to follow, understand, and apply on your own terms, which is hard to find with marketing strategy books.

### ⭐⭐⭐⭐ Great textbook for undergraduate and graduate students!
*by I***A on May 12, 2017*

This is a great textbook for both undergraduate and graduate-level marketing strategy courses. The framework of the book, comprising of four fundamental marketing principles, is very compelling and one that my students find valuable. MarkStrat simulation can be seamlessly integrated with this text. I found that the combination of both is very well received by the students in my classes.

## Frequently Bought Together

- Marketing Strategy: Based on First Principles and Data Analytics
- The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-24*