--- product_id: 62310817 title: "Measure What Matters: The Simple Idea that Drives 10x Growth" price: "€ 27.01" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/62310817-measure-what-matters-the-simple-idea-that-drives-10x-growth store_origin: GR region: Greece --- # 10x growth framework NYT bestseller status Proven OKR success Measure What Matters: The Simple Idea that Drives 10x Growth **Price:** € 27.01 **Availability:** βœ… In Stock ## Summary > πŸš€ Measure What Matters: The secret weapon for next-level leadership and unstoppable growth ## Quick Answers - **What is this?** Measure What Matters: The Simple Idea that Drives 10x Growth - **How much does it cost?** € 27.01 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/62310817-measure-what-matters-the-simple-idea-that-drives-10x-growth) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Proven OKR Framework:** Master Objectives and Key Results to focus effort and boost team alignment. - β€’ **Actionable Case Studies:** Learn from behind-the-scenes stories of top companies scaling fast and smart. - β€’ **Elevate Your Leadership:** Transform your management style with a simple, powerful goal-setting system. - β€’ **Endorsed by Visionaries:** Foreword by Larry Page and praise from Bill Gates for ultimate credibility. - β€’ **Unlock Explosive Growth:** Discover the 10x growth strategy behind Google and Uber’s success. ## Overview Measure What Matters is a New York Times bestseller that reveals the revolutionary OKR (Objectives and Key Results) system used by tech giants like Google and Uber to achieve exponential growth. Authored by John Doerr, this book combines actionable insights, real-world case studies, and endorsements from industry leaders to help managers and teams focus, coordinate, and excel in today’s fast-paced business environment. ## Description INSTANT NEW YORK TIMES BESTSELLER 'For anyone interested in becoming a better manager' - Bill Gates -------- Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, desertcart and Uber. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup - Google - has a market cap exceeding $600 billion. Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those topΒ­ priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations. With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress - to measure what matters . It will help any organization or team aim high, move fast, and excel. Review: Revolutionary when applied - This is the solution that agile and scrum processes have been screaming for. Headless sprinting and agile-because-specs-are-hard has been the bane of software development culture for at least a decade now. OKRs are the balancing pole that has been needed along the way, making sure that short sighted decisions are harder and focus flux is minimized. This book has made its way to a top company in Denmark, and its just getting started with OKRs with amazing results. OKRs should be the next golden standard in Agile. This book, although superficial in implementation details, has gotten a spot in my top 5 of all time books. The idea is simple, the implications are enormous. Review: Excellent book, until the Bono chapter - Great framework for understanding how to effectively implement OKRs. Chapter by Bono was an utter waste of space though. ## Features - Binding: Paper Back - Comes with secure packaging - This product will be an excellent pick for you ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 6,573 in Books ( See Top 100 in Books ) 3 in Venture Capital 8 in E-Commerce (Books) 26 in Starting a Business | | Customer Reviews | 4.5 out of 5 stars 9,688 Reviews | ## Images ![Measure What Matters: The Simple Idea that Drives 10x Growth - Image 1](https://m.media-amazon.com/images/I/81qiqyy-XPL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Revolutionary when applied *by K***R on 19 October 2019* This is the solution that agile and scrum processes have been screaming for. Headless sprinting and agile-because-specs-are-hard has been the bane of software development culture for at least a decade now. OKRs are the balancing pole that has been needed along the way, making sure that short sighted decisions are harder and focus flux is minimized. This book has made its way to a top company in Denmark, and its just getting started with OKRs with amazing results. OKRs should be the next golden standard in Agile. This book, although superficial in implementation details, has gotten a spot in my top 5 of all time books. The idea is simple, the implications are enormous. ### ⭐⭐⭐⭐ Excellent book, until the Bono chapter *by D***L on 8 August 2018* Great framework for understanding how to effectively implement OKRs. Chapter by Bono was an utter waste of space though. ### ⭐⭐⭐⭐⭐ I read it in one sitting and plan to re-read, dissect and map out my businesses Objectives and Key Results *by T***R on 18 May 2018* This is the first time I have felt compelled to review one of the hundreds of books I have read. John Doerr philosophy of "Ideas are easy . Execution is Everything" is interwoven throughout this the book. This is a reassuring theme of other books and I remembered this idea being put forward in Sir Ronald Cohen's The Second Bounce Of The Ball: Turning Risk Into Opportunity . John Doerr's book is truly exceptional, detailing how he brought the concept of Objectives and Key Results to Google, something he used at both Intel and Sun. As with his philosophy, the execution of defining both Objectives and Key Results is the main focus and through the many case studies which he features in his book as to how the strategy has been successfully implemented in other well known and successful technology companies, this is clear in the Google OKR playbook section near the end of his book where he says Objectives and Key Results written poorly are a waste of time. This book will be of most use for those involved in technology startups, like myself because the examples given are directly applicable to familiar concepts like agile and continuous improvement and iteration however any business owner or manager, who truly wants to grow their business will find this book useful. ## Frequently Bought Together - Measure What Matters: The Simple Idea that Drives 10x Growth - High Output Management - The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/62310817-measure-what-matters-the-simple-idea-that-drives-10x-growth](https://www.desertcart.gr/products/62310817-measure-what-matters-the-simple-idea-that-drives-10x-growth) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-07-16*