---
product_id: 6205622
title: "Unique: Telling Your Story in the Age of Brands and Social Media Paperback – November 19, 2012"
brand: "phil cooke"
price: "€ 59.74"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.gr/products/6205622-unique-telling-your-story-in-the-age-of-brands-social
store_origin: GR
region: Greece
---

# Unique: Telling Your Story in the Age of Brands and Social Media Paperback – November 19, 2012

**Brand:** phil cooke
**Price:** € 59.74
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Unique: Telling Your Story in the Age of Brands and Social Media Paperback – November 19, 2012 by phil cooke
- **How much does it cost?** € 59.74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/6205622-unique-telling-your-story-in-the-age-of-brands-social)

## Best For

- phil cooke enthusiasts

## Why This Product

- Trusted phil cooke brand quality
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## Description

Full description not available

## Images

![Unique: Telling Your Story in the Age of Brands and Social Media Paperback – November 19, 2012 - Image 1](https://m.media-amazon.com/images/I/71POgp1447L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Eye opening for the age we live in
*by R***N on January 16, 2013*

I found Dr. Cooke to be enthusiastic, funny, informed and likeable. I had attended a class where Dr. Cooke was the professor and we had his book as required reading. I loved the class and the book is an extension of his class. He is a smart man with lots of proven ideas on branding, digital and social media for ministry of the 21st century. I found his class and book to be refreshing and exciting because he made learning this information seem possible to implement in ministry. I told Dr. Cooke that Jesus had a brand too, Jesus was branded a rebel, blasphemer, worked on the Sabbath, and ate with sinners. That was His brand, not too positive ay? I do not believe pastors should have their brand, because it draws too much attention to them and not to the purpose of the ministry which is Jesus. Branding is really a new buz word for Advertising and Marketing which must be dirty words, so they had to re-name it I guess. All in all, Dr. Cooke is one cool guy, and he knows his stuff and I would hire him in a New York minute if I had enough money to hire him. This book is a must read for all Church Media leadership. We will be implemting some of the ideas in his book for our ministry.Robin, Minister of Evangelism

### ⭐⭐⭐⭐ Is It Too Early To Call It Classic Cooke?
*by D***N on March 4, 2013*

If you read Phil Cooke's books in the order they were written, you will get even more out of this excellent and entertaining author. I recently read 'One Big Thing' and then launched into this one - kind of a 'figure out what you want to do, then read this next one to make it work for you.'Mr. Cooke has a lot of personal experience to draw on, and fearlessly draws on the mistakes of others to spare you from stepping in it too. Only the names have been changed to protect the predictable.It's hard to write a book that covers the 'social' aspects of vision and business, but 'Unique' grounds itself in thinking that transcends 'Facebook trends' and the size of your PR budget.This book makes you ask 'why am I doing this' and once you get your motives sorted, the methodology becomes easier to understand. I encourage anyone and everyone to read this - though reading 'One Big Thing' first may enhance the experience.

### ⭐⭐⭐⭐⭐ Excellent branding manual for faith oriented organzations
*by C***N on February 2, 2013*

"Unique" by Phil Cooke aims directly at faith oriented people and organizations and offers simple yet powerful perspectives on branding. By setting up the concept of a brand as simply, "...what people think of when they think of you," he effectively defuses some of anticipated resistance that faith oriented people might have to the notion of branding. Then he helps the reader understand how inadvertently we create a confusing story that makes it difficult for others to understand who we are and what is unique about what we are doing. Perhaps best of all, Cooke stops us many times along the way and asks us to reflect on what we are digesting. "Unique" is in book form but because of these reflection points and the easy to follow steps Cooke offers, it functions more like a manual. It gives you the necessary hooks on which you can hang the information and then shows you exactly what to do with that information."Unique" is a thorough rewrite and update of Cooke's 2007 book, "Branding Faith." He has gotten over his earlier grumpiness about the pervasiveness of smartphones and other electronic devises and has also readily grabbed onto the hows and whys of social media. While "Unique" is not a substitute for the professional assistance that most faith oriented people and organizations need in their branding processes, it thoroughly prepares them so that they can better understand those processes, more fully participate in them and maximize their impact. The result can be that the great story faith oriented folks want others to think about when they think about them is in fact the consistent story that others think about, pray about, give to and share with others.

## Frequently Bought Together

- Unique: Telling Your Story in the Age of Brands and Social Media
- Management Essentials for Christian Ministries

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-13*