---
product_id: 61184846
title: "Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)"
price: "€ 79.59"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.gr/products/61184846-truth-lies-and-advertising-the-art-of-account-planning-3
store_origin: GR
region: Greece
---

# Same Day Dispatch NewMint Condition Guaranteed Packaging Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

**Price:** € 79.59
**Availability:** ✅ In Stock

## Summary

> 📚 Elevate Your Marketing Game with Every Page!

## Quick Answers

- **What is this?** Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
- **How much does it cost?** € 79.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/61184846-truth-lies-and-advertising-the-art-of-account-planning-3)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Expert Insights:** Gain valuable knowledge from industry leaders featured in the Adweek Magazine Series.
- • **Collector's Item:** Perfect for professionals looking to enhance their marketing library.
- • **Risk-Free Shopping:** With guaranteed packaging and no quibbles returns, your satisfaction is our priority.
- • **Instant Gratification:** Order before noon and enjoy same-day dispatch—because your ideas can't wait!
- • **Unleash Your Creativity:** Dive into the art of account planning and elevate your advertising game.

## Overview

Truth, Lies, and Advertising: The Art of Account Planning is a must-have resource for marketing professionals, offering insights into effective account planning strategies. This new mint condition book is dispatched the same day for orders placed before noon, ensuring you receive it promptly. With guaranteed packaging and a hassle-free return policy, it's the perfect addition to any marketer's library.

## Description

Buy Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series) 1 by Steel, Jon (ISBN: 9780471189626) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Five Stars - An absolute must for anyone looking to work in Planning or for developing Account Managers
Review: Five Stars - Great book. very interesting ideas.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 634,018 in Books ( See Top 100 in Books ) 99 in Graphic Arts in Advertising 701 in Advertising (Books) 6,532 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (169) |
| Dimensions  | 16 x 3.05 x 23.11 cm |
| Edition  | 1st |
| ISBN-10  | 0471189626 |
| ISBN-13  | 978-0471189626 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | 16 Mar. 1998 |
| Publisher  | Wiley |

## Images

![Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series) - Image 1](https://m.media-amazon.com/images/I/61jjhMhZSTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by @***S on 12 May 2016*

An absolute must for anyone looking to work in Planning or for developing Account Managers

### ⭐⭐⭐⭐⭐ Five Stars
*by W***. on 7 December 2016*

Great book. very interesting ideas.

### ⭐⭐⭐⭐ Dated but still relevant
*by C***M on 10 October 2021*

Little dated now but still worth read.

## Frequently Bought Together

- Truth, Lies, and Advertising: The Art of Account Planning
- Hitting the Sweet Spot - Again
- Readings in Account Planning - 2nd Edition

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-01-28*