---
product_id: 57445014
title: "Urban Decay, Eyeshadow Primer Potion, Original"
brand: "urban decay"
price: "€ 41.44"
currency: EUR
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.gr/products/57445014-urban-decay-eyeshadow-primer-potion-original
store_origin: GR
region: Greece
---

# 100% Vegan Formula All-Day Crease-Free Wear Advanced Polymer Technology Urban Decay, Eyeshadow Primer Potion, Original

**Brand:** urban decay
**Price:** € 41.44
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Unlock the power of all-day flawless eyeshadow – because your lids deserve the best!

## Quick Answers

- **What is this?** Urban Decay, Eyeshadow Primer Potion, Original by urban decay
- **How much does it cost?** € 41.44 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/57445014-urban-decay-eyeshadow-primer-potion-original)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Customizable Creativity:** Mix with your favorite shadows or liners to create bespoke, crease-free cream formulas for endless looks.
- • **Polymer-Powered Perfection:** Smooths and fills imperfections for a flawless canvas, ensuring your eye makeup stays impeccable.
- • **Your Ultimate Eye Makeup Base:** The secret weapon behind bold, smokey eyes and vibrant shades that demand attention.
- • **Stay Vibrant from Dawn to Dusk:** Lock in your eyeshadow’s color and intensity with crease-free wear that lasts all day and night.
- • **Vegan & Cruelty-Free Confidence:** Feel good and look flawless with a primer that’s 100% vegan and cruelty-free, perfect for every skin tone.

## Overview

Urban Decay’s Eyeshadow Primer Potion Original is a vegan, cruelty-free eye primer formulated with advanced polymer technology to provide a smooth, crease-free base that enhances eyeshadow vibrancy and longevity. Suitable for all skin tones and types, it ensures all-day wear and versatile use, making it a top-rated essential for professional and creative makeup looks.

## Description

Product Description Eyeshadow Primer Potion is a transparent, creamy eyeshadow primer that ensures your shadow stays vibrant and crease-free all day. Create endless eye looks that last with this not-so-secret weapon. This vegan formula creamy eye primer keeps your eyeshadow crease-free, your colour vibrant and your application smooth. Unleash the power of an unapologetic smokey eye with Eyeshadow Primer Potion as your fearless base, ensuring shades pop. Original features a transparent formula suitable for all skin tones. Formulated with polymer technology, this beauty essential serves as the perfect foundation for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. Apply just a touch of this formula before your shadow for crease-free all-day and all-night staying power. Mix with your favourite shadow or eyeliner pencil for crease-free custom cream shadows and liners. This primer is the essential first step for vibrant long-lasting eye makeup looks that stay perfect from morning to night. Ingredients ISODODECANE • TALC • CYCLOPENTASILOXANE • DISTEARDIMONIUM HECTORITE • TRIMETHYLSILOXYSILICATE • TRIHYDROXYSTEARIN • POLYETHYLENE • TRIETHYLHEXANOIN • SORBITAN SESQUIOLEATE • HYDROXYSTEARIC/LINOLENIC/OLEIC POLYGLYCERIDES • VP/EICOSENE COPOLYMER • DIMETHICONE • PEG-40 STEARATE • PHENOXYETHANOL • SYNTHETIC BEESWAX • PROPYLENE CARBONATE

Review: Eyeliner's best friend for hooded eyes - I've just bought the third primer and I've been using this product for the last 3 years. This is the only make-up product I was missing to keep my eyeliner on for the whole day. If you find that your eyeliner disappears over the day on the top of your eyelids, this will solve it. The primer is like a thick cream, so I find it easiest to apply it and smooth it over with my finger. The "problem" is that a waterproof eyeliner becomes even more waterproof with this base, so you'll need a good make-up remover. (For that, Nivea's Double Effect make-up was the only remover that works for me.)
Review: sometimes you just need a little treat - This was all the hype in every make up tutorial when I was growing up. I bought it on a whim during a sale and I love it tbh. I don’t wear elaborate eyeshadow looks, usually just some shimmer or glitter. Since those are prone to moving or creasing, this has been wonderful. I also just like the way it feels to wear it. Is it necessary? No. But none of make up is, however, it’s more fun to wear it when you enjoy the products you use. I also love not worrying throughout the day about my glitter looking sad.

## Features

- VEGAN FORMULA: Transparent creamy eye primer keeps eyeshadow crease-free with vibrant colour and smooth application, vegan formula suitable for all skin tones. *no animal derived ingredients
- POLYMER TECHNOLOGY: Formulated with polymer technology filling in surface imperfections and prepping lids for all-day wear with perfect staying power
- CREASE-FREE ALL-DAY: Apply just a touch before shadow for crease-free all-day and all-night staying power, ensures shades pop with vibrant colour
- VERSATILE USE: Mix with favourite eyeshadow or eyeliner pencil for crease-free custom cream shadows and liners for creative eye looks
- NOT-SO-SECRET WEAPON: Create endless eye looks that last, the perfect foundation for eyeshadow and eyeliner serving as fearless base for smokey eyes

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01758LL70 |
| Benefits | Ensures eyeshadow stays vibrant & crease-free all day, fills surface imperfections, preps lids for extended wear. |
| Best Sellers Rank | 4,356 in Beauty ( See Top 100 in Beauty ) 2 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Country Of Origin | USA |
| Coverage | Duradero |
| Customer Reviews | 4.3 out of 5 stars 1,171 Reviews |
| Finish Type | Matte, Shimmery |
| Item Dimensions | 23 x 71 x 142 millimetres |
| Item Form | Powder |
| Item Highlight | Vegan Eye Primer with Polymer Technology, Crease-Free All-Day Wear, Suitable for All Skin Tones |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 0.02 Pounds |
| Item form | Powder |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | S1880606 |
| Material Features | Cruelty Free |
| Material Type Free | No Parabens |
| Model Number | S1880606 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | Ensures eyeshadow stays vibrant & crease-free all day, fills surface imperfections, preps lids for extended wear. Product benefits Ensures eyeshadow stays vibrant & crease-free all day, fills surface imperfections, preps lids for extended wear. See more |
| Skin Tone | All |
| Skin Type | All, Combination, Dry, Normal, Oily, Sensitive |
| Skin type | All, Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Vegan |
| Unit Count | 10.0 gram |

## Product Details

- **Brand:** Urban Decay
- **Item form:** Powder
- **Item volume:** 0.33 Fluid Ounces
- **Material Type Free:** No Parabens
- **Material feature:** Cruelty Free
- **Package information:** Tube
- **Package type:** Tube
- **Skin type:** All, Combination, Dry, Normal, Oily, Sensitive
- **Speciality:** Vegan

## Images

![Urban Decay, Eyeshadow Primer Potion, Original - Image 1](https://m.media-amazon.com/images/I/41+fh5toSlL.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 2](https://m.media-amazon.com/images/I/51pqtxd+H5L.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 3](https://m.media-amazon.com/images/I/61aR2KGJP1L.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 4](https://m.media-amazon.com/images/I/519wQpSjVNL.jpg)
![Urban Decay, Eyeshadow Primer Potion, Original - Image 5](https://m.media-amazon.com/images/I/617WK+jLOqL.jpg)

## Questions & Answers

**Q: How does Eyeshadow Primer Potion improve eyeshadow application and wear?**
A: This creamy, vegan primer creates a smooth, even base for eyeshadow, enhancing colour vibrancy and preventing creasing for all-day, all-night staying power.

**Q: What are the key benefits of using this primer?**
A: Eyeshadow Primer Potion helps your eyeshadow last longer, look more vibrant, and apply more smoothly, creating a flawless eye look that stays put.

**Q: How should I apply Eyeshadow Primer Potion?**
A: Apply a small amount to your eyelids before applying eyeshadow, ensuring a smooth, even base for seamless blending and enhanced colour payoff.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Eyeliner's best friend for hooded eyes
*by A***A on 15 February 2026*

I've just bought the third primer and I've been using this product for the last 3 years. This is the only make-up product I was missing to keep my eyeliner on for the whole day. If you find that your eyeliner disappears over the day on the top of your eyelids, this will solve it. The primer is like a thick cream, so I find it easiest to apply it and smooth it over with my finger. The "problem" is that a waterproof eyeliner becomes even more waterproof with this base, so you'll need a good make-up remover. (For that, Nivea's Double Effect make-up was the only remover that works for me.)

### ⭐⭐⭐⭐⭐ sometimes you just need a little treat
*by V***D on 4 July 2026*

This was all the hype in every make up tutorial when I was growing up. I bought it on a whim during a sale and I love it tbh. I don’t wear elaborate eyeshadow looks, usually just some shimmer or glitter. Since those are prone to moving or creasing, this has been wonderful. I also just like the way it feels to wear it. Is it necessary? No. But none of make up is, however, it’s more fun to wear it when you enjoy the products you use. I also love not worrying throughout the day about my glitter looking sad.

### ⭐⭐⭐⭐⭐ Magic in a tube!
*by A***S on 12 September 2023*

This primer is incredible, a little goes a long way and the longevity is amazing. I’ve been swimming, partying at download festival and working in the heat through summer and it doesn’t budge! Great for cut creases as well as an all over the lid primer. Also great for applying shimmers and glitters without glitching and clumping. I had forgotten how amazing this primer is as I haven’t used this product for years and using it again has reignited my love for it. Definitely going to be my go to primer from now on again.

## Frequently Bought Together

- Urban Decay Eyeshadow Primer Potio
- Urban Decay 24/7 Moondust Eyeshadow Compact - Long-Lasting Shimmery Eye Makeup and Highlight - Up to 16 Hour Wear - Vegan Formula
- Urban Decay Perversion Lenghtening & Volumising Mascara, Intense Black

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-10-06*