---
product_id: 55452994
title: "- Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz"
brand: "bold uniq"
price: "€ 65.52"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.gr/products/55452994-purple-shampoo-remove-yellow-tones-and-condition-damaged-hair-blonde
store_origin: GR
region: Greece
---

# Paraben & sulfate free, vegan & cruelty-free formula Intense violet pigment for yellow tone neutralization UV filters protect color from fading - Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz

**Brand:** bold uniq
**Price:** € 65.52
**Availability:** ✅ In Stock

## Summary

> 💜 Stay bold, stay brilliant — your ultimate purple power move!

## Quick Answers

- **What is this?** - Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz by bold uniq
- **How much does it cost?** € 65.52 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/55452994-purple-shampoo-remove-yellow-tones-and-condition-damaged-hair-blonde)

## Best For

- bold uniq enthusiasts

## Why This Product

- Trusted bold uniq brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vitamin B5 Boost:** Deeply conditions and strengthens hair while adding radiant shine.
- • **Shield Your Shade:** Innovative UV filters lock in vibrant color and prevent fading.
- • **Salon-Quality Color, At Home:** Extend time between costly salon visits with professional-grade toning.
- • **Brassiness? Not on your watch!:** Powerful violet pigments erase yellow tones for icy blonde & silver perfection.
- • **Clean Beauty, Clear Conscience:** Sulfate & paraben free, vegan, and cruelty-free for guilt-free glam.

## Overview

Bold Uniq Purple Shampoo is a vegan, paraben- and sulfate-free formula designed to neutralize yellow tones in blonde, silver, and gray hair. Infused with intense violet pigments and vitamin B5, it strengthens, conditions, and protects hair color with UV filters, delivering salon-quality toning and shine while extending the life of your color between salon visits.

## Description

Amazing transformations.
Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash!
This range was designed to work on all lightened hair, whether that be chemically or naturally!
Yellow, be gone!
Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease!
Less time in the chair!
This shampoo is easy to use & packs a punch, you really can maintain your color without the salon!
An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight!
"This is THE product for keeping my blonde hair fresh, removing all yellow tones."
"Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!"
"Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!"
"Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!"
Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?
Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.
Will this product help to remove stubborn brassy/yellow tones?
Yes! That's the main use that over one million happy customers purchase the product for.  It's potent, and gets to work quick to beat the brass!
Is this product paraben & sulfate free?
Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too.  For every bottle you buy, we remove a bottle from the oceans.
Do I get great results after one use?
Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.
Will the product dye my brown/brunette hair blonde?
Unfortunately not, this is a common question we get.  If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.
At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types.
We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products.
For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic.
Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly.
A blondes best friend!
Highly effective products that give you instant, salon-worthy results!
Nourish & Neutralize
A deeply hydrating toning treatment that will help control frizz, reduce breakages & split ends.
Smooth & Tone
A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch.
Multi-tasking Toning.
An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love.
Perfect for blondes!
Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types.
Purple Shampoo
Purple Conditioner
BoldUniq Purple Hair Mask
Shampoo & Conditioner Set
Tro Gift Set
Our team comes from a long line of hair and beauty manufacturers & salon-owners. Haircare runs in our blood and there aren’t many areas of it that we couldn’t offer expert advice on.
We’re big on helping our planet. For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we’ve dedicated our entire business to be kind to our furry friends, by being cruelty-free and 100% vegan.
Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.

## Features

- The only paraben & sulfate free purple shampoo on desertcart! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
- Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
- Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
- Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
- Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Asin | B0743CZWCP |
| Best Sellers Rank | #685 in Hair Shampoo |
| Item Model Number | BTGBLU00100VEN |
| Manufacturer | BOLD UNIQ |
| Product Dimensions | 2.17 x 2.17 x 6.69 inches; 11.5 ounces |
| Upc | 611745861582 |

## Product Details

- **Brand:** BOLD UNIQ
- **Hair Type:** Color Treated,All
- **Item Form:** Liquid
- **Material Type Free:** Sulfate Free, Paraben Free, Formaldehyde Free, Mineral Oil Free, Phthalate Free
- **Product Benefits:** UV Protection, Hydrating, Color Protection, Softening, Strengthening, High Gloss

## Images

![- Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz - Image 1](https://m.media-amazon.com/images/I/81aurMIey7L.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Does the Purple Shampoo work on all blonde, platinum, silver or gray hair?**
A: Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone.

**Q: Will this product help to remove stubborn brassy/yellow tones?**
A: Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!

**Q: Is this product paraben & sulfate free?**
A: Yes, this product is free from sulfates & parabens and is 100% cruelty free & vegan friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.

**Q: Do I get great results after one use?**
A: Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.

**Q: Will the product dye my brown/brunette hair blonde?**
A: Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Simply put, Excellent...
*by  on Reviewed in the United States August 5, 2018*

Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily?So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product.1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo.2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :)I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science.With all of this said here are my recommendations for using this product!1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex.3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here.4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you.Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!

### ⭐⭐⭐⭐⭐ BOLD UNIQ PURPLE SHAMPOO!
*by  on Reviewed in the United States March 24, 2026*

I can't tell you how many times I've used this and love it every single time!!! This is the ONLY purple shampoo I will ever use. It is the most potent and post pigmented purple shampoo compared to literally any purple shampoo out there!! It smells absolutely amazing and definitely takes any brass/yellow out of your hair!! I will say, a little goes a long way and you only have to use it once a week or once every couple weeks because it is so pigmented, that it can give your hair a purple tent to it. Don't leave it on as long as the bottle says! Do half that time and you're golden! If you use this daily or for longer amounts of time, you will get purple hair, especially if you have bright blonde hair or very poress hair! But I hands down recommend this purple shampoo to anyone who needs a good lift! You seriously won't be disappointed! FYI, it does stain your hands but comes off with lots of soap and water.

### ⭐⭐⭐⭐⭐ Grapefruit Godsend for Evening Out Tone
*by  on Reviewed in the United States April 19, 2019*

One wash, and I’ve got the perfect shade! I have naturally blonde hair that has been darkening over the last 5 or 6 years. I did some home highlights about a year ago, didn’t like the grow-out over several months, and a few months ago tried another box dye kit to return my hair to my natural shade. But then it grew out and revealed that it was not my natural shade after all—I had a lot of yellow deposited and very ashy roots growing in! I went to my hairdresser hoping for a fix, and did receive a beautiful, subtle balayage looke blending light tips to darker roots, but came home still seeing a noticeable line about an inch from my part where the rest of my hair became much more yellow. I ordered this product hoping to tone down the yellow a bit and help blend the color treated portions with my roots.I followed the directions contained in the box, and only left the purple shampoo on my hair for about a minute, especially since I’d only just had my hair color treated a handful of days before (the bottle said to wait longer than that, but I didn’t). I stepped out of the shower and looked in the mirror. My hair still looked a bit yellow while wet, but blow dried to a much more natural tone and it is just perfect. The natural ashiness of my roots fades much more gently into the color treated parts of my hair, and this shampoo did exactly what I was hoping it would, giving me a much more natural, blended hair color so that I can grow out my roots and get back to my natural color. I’m not sure how long the effects will last or how often I’ll have to use this shampoo for maintenance, but I am beyond thrilled with the results and it’s worth every penny, definitely a budget-savvy way to treat your hair compares with heading back to the salon. And it’s so easy to start slow and build to a color depth of your choosing, which you can’t do at a salon.The other surprise I’ll note is that it smells AWESOME. It’s a wonderful, intoxicating grapefruit scent that feels invigorating and relaxing all at once. And it made my hair super soft to boot.The other thing I’ll note is that I was worried when I first got out of the shower because it kind of looked like my skin was a bit purple around my scalp. After drying my hair, I really couldn’t tell anymore, but I think if you were to leave the shampoo on your hair longer than I did (I did the minimum time), it might be a risk or something to be cautious about. I followed the directions and wore gloves to apply it, and I’m thinking it’s a good thing I did. ;)Anyway. This is unlike any product I’ve ever tried before—I’ve never had results like this with one wash of a purple shampoo. This is amazing and I highly recommend it.

## Frequently Bought Together

- Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz
- BOLD UNIQ Purple Leave In Conditioner for Dry & Damaged Blonde, Platinum & Gray/Silver Hair. Light Toning, Hydrating & Detangling. Peta-approved, Vegan & Cruelty-Free. Sulfate & Paraben Free.

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-09-04*