---
product_id: 542001100
title: "Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model"
brand: "sony"
price: "€ 9632.77"
currency: EUR
in_stock: true
url: https://www.desertcart.gr/products/542001100-sponsored-ad-98-inch-4k-ultra-hd-tv-x90l-series
store_origin: GR
region: Greece
---

# Billions of Colors HDMI 2.1 Gaming 98" Display Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model

**Brand:** sony
**Price:** € 9632.77
**Availability:** ✅ In Stock

## Summary

> 🎉 Elevate Your Entertainment Experience!

## Quick Answers

- **What is this?** Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model by sony
- **How much does it cost?** € 9632.77 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/542001100-sponsored-ad-98-inch-4k-ultra-hd-tv-x90l-series)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cognitive Processor XR:** Experience lifelike visuals that mimic reality.
- • **Exclusive PS5 Features:** Optimize your gaming with tailored picture settings.
- • **Full Array LED Technology:** Enjoy enhanced contrast and vibrant colors.
- • **Immersive Audio Experience:** Elevate your sound with Dolby Atmos and Acoustic Multi-Audio.
- • **Premium Smart TV Experience:** Access all your favorite streaming apps effortlessly.

## Overview

The Sony 98 Inch 4K Ultra HD TV X90L Series is a cutting-edge smart TV featuring a Cognitive Processor XR for lifelike picture quality, Full Array LED technology for enhanced contrast, and exclusive features for PlayStation 5. With access to all major streaming apps, Dolby Vision HDR, and immersive audio capabilities, this TV is designed for both cinematic enjoyment and high-performance gaming.

## Description

Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model

## Features

- HANDPICKED BY AMAZON: They did the research so you don’t have to.
- LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- ELEVATED AUDIO– With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | Sony |
| Item Weight | 151.8 pounds |
| Product Dimensions | 18.38 x 86.63 x 51.5 inches |
| Item model number | XR98X90L |
| Batteries | 2 AAA batteries required. |
| Is Discontinued By Manufacturer | No |
| Color Name | Black |
| Special Features | Cognitive Processor XR; Full Array LED; XR Contrast Booster; XR Triluminos Pro; XR Clear Image; XR 4K Upscalin |
| Speaker Type | Acoustic Multi-Audio |
| Item Weight | 151.8 Pounds |
| Standing screen display size | 98 |
| Aspect Ratio | 16:9 |

## Product Details

- **Screen Size:** 98
- **Brand:** Sony
- **Display Technology:** LED
- **Resolution:** 4K
- **Refresh Rate:** 120
- **Special Feature:** Cognitive Processor XR; Full Array LED; XR Contrast Booster; XR Triluminos Pro; XR Clear Image; XR 4K Upscalin
- **Included Components:** Power Cable, Remote Control, AAA batteries, Stand
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Aspect Ratio:** 16:9
- **Product Dimensions:** 18.38"D x 86.63"W x 51.5"H

## Images

![Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model - Image 1](https://m.media-amazon.com/images/I/811V+dDgoNL.jpg)
![Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model - Image 2](https://m.media-amazon.com/images/I/71eB0gM8dLL.jpg)
![Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model - Image 3](https://m.media-amazon.com/images/I/812Zbw0JBBL.jpg)
![Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model - Image 4](https://m.media-amazon.com/images/I/711TjSsaGUL.jpg)
![Sponsored Ad - 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model - Image 5](https://m.media-amazon.com/images/I/71G+CkSUPDL.jpg)

## Questions & Answers

**Q: Does this TV have enhanced audio?**
A: Yes, with Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice.  Even get answers, control smart home devices, and more.  Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – you can video chat with family and friends using your big screen.  Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Frequently Bought Together

- Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model
- Ultra Slim Tilt TV Wall Mount Bracket for Sony - 98" Class BRAVIA XR X90L Full Array LED 4K HDR Google TV - XR-98X90L - Low Profile 1.7" from Wall, 12° Tilt Angle, Easy Install

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**Shop now:** [https://www.desertcart.gr/products/542001100-sponsored-ad-98-inch-4k-ultra-hd-tv-x90l-series](https://www.desertcart.gr/products/542001100-sponsored-ad-98-inch-4k-ultra-hd-tv-x90l-series)

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-01-29*