--- product_id: 52385875 title: "Extreme Ownership: How U.S. Navy SEALs Lead and Win: 1 (Extreme Ownership Series)" price: "€ 54.18" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/52385875-extreme-ownership-how-u-s-navy-seals-lead-and-win store_origin: GR region: Greece --- # Discipline Equals Freedom Mindset NYT Bestseller Rank #31 Business Life 37,000+ 4.6-star Reviews Extreme Ownership: How U.S. Navy SEALs Lead and Win: 1 (Extreme Ownership Series) **Price:** € 54.18 **Availability:** ✅ In Stock ## Summary > 🔥 Own Your Success Like a SEAL – Lead, Win, Repeat! ## Quick Answers - **What is this?** Extreme Ownership: How U.S. Navy SEALs Lead and Win: 1 (Extreme Ownership Series) - **How much does it cost?** € 54.18 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/52385875-extreme-ownership-how-u-s-navy-seals-lead-and-win) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Mindset of Extreme Ownership:** Adopt radical accountability to crush excuses and elevate your personal and professional performance. - • **Engaging Real-World Narratives:** Gripping firsthand accounts of heroism and hard-won victories that inspire and educate. - • **Endorsed by Thousands of Leaders:** Trusted by top companies, military units, and first responders worldwide to build elite teams. - • **Proven Business & Life Application:** Transform military-grade discipline into high-impact leadership strategies for any organization. - • **Battle-Tested Leadership Principles:** Learn from Navy SEALs who led the most decorated special forces unit in Iraq. ## Overview Extreme Ownership is a New York Times bestselling leadership guide by former Navy SEALs Jocko Willink and Leif Babin. Drawing on intense combat experiences in Iraq’s most dangerous battlefield, it distills battlefield-tested principles into actionable strategies for business and life. With over 37,000 glowing reviews and a proven track record in elite leadership training, this book challenges professionals to take full responsibility, build resilient teams, and dominate their own arenas. ## Description From Jocko Willink , the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics , an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP. Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons of self-discipline, mental toughness and self-defense learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields. Since it’s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win. Review: Fascinating, engaging & practical - Note: Although this book is written by two former U.S. Navy seals, it is not a war memoir. Rather, it is a how-to-lead manifesto, which draws on the lessons from the authors' experiences in combat situations and shows their applicability in non-military scenarios. Review: The structure of this book, whereby each chapter is divided into three parts (battlefield scenario; principle; applicability) allows the authors to convey their ideas clearly and effectively. The message in each chapter is simple, yet crucial for any individual, team, or organisation that wishes to optimise their performance through a set of principles that are applicable to leadership at all levels - from the most senior down to the most junior. Not only is it well written, succinct and engaging, but more importantly, the lessons conveyed throughout the book are of tremendous value to anyone with open ears. Having come across one of the co-authors on TED and Youtube, I had already familiarised myself with some of the book's central tenets before buying it. I can attest that whenever I have implemented the concept of extreme ownership, I have seen dramatic improvements across the board - both in my personal and professional life. What I like: The authors do a superb job of coming across as relatable, managing to steer away from a "back in my day" tone, which would have been tempting for someone like me, had I seen and done as much they have. The tone is always humble, as they are open about their own failures in leadership, and how it was those failures that taught them the toughest lessons. At times, the book reads like advice from a caring brother, rather than an overbearing uncle, and that makes it eminently more readable and enjoyable for a wider readership. This point may seem redundant to anyone already familiar with the authors - both of whom always carry themselves with utmost humility despite their wealth of experience - but I thought it worth pointing out in case anyone new to them is wondering about the tone of the book. How it's helped me: Although the "application to business" section in each chapter would seem to indicate that the book is primarily pitched to the business world, I have found equal - if not superior - use of its principles in my own personal life. It has forced me to honestly confront many of my own entrenched attitudes, and to reasses failures I had previously blamed on other people as my own. As a former assistant manager at a school that closed down on my watch, I know all too well the potential consequences of poor leadership, and of failing to adopt and implement the principle of extreme ownership. This book has helped me shine a light on those mistakes, and encouraged me to work towards avoiding the shortsightedness and blame-shifting that led to those past failures. Conclusion: I wholeheartedly recommend this book to anyone who is thinking of buying it - either for yourself or as a gift. I wish I'd read it ten years ago, as it would have saved me a lot of headaches. Its message is empowering, and serves as a tool for anyone ready to take ownership of his of her own shortcomings and demand higher standards of oneself. I would even go as far as saying that any organisation - be it governmental, sporting, entrepreneurial or otherwise - that implements the principles of this book would surely see marked improvements in all but the most exceptional cases. As a side note: I would like to say that this book has completely changed my view of the US military. Having grown up during the height of the disenchantment with the Iraq war, I became used to negative reports of misconduct by US troops in the media and accepted a general view of them as a self-appointed, shoot-from-the-hip Wild West cowboy force. Although it may not have been the authors' intended goal, this book has shown me how deeply wrong that view was. The professionalism, bravery and sacrifice (not to mention the painstaking commitment to minimising Iraqi army and civilian casualties, and to complying with ethical rules of engagement at risk of endangering their own lives) the troops displayed is second to none, and deserves far more coverage and recognition than the media has provided. This is not a comment on the Iraq war debate at large, but an honest assessment of the way the troops who risked their lives for their Iraqi brothers and sisters conducted themselves. I now know of situations where American troops led operations in which they threw themselves at enemy fire just to save the very Iraqi forces who had often desserted them and shot at their American brothers. Furthermore, though this commitment to the safety of Iraqis was carried out at the individual level, its implementation was institutional - saying as much of the individual troops as it does of the military as a whole. This, rather than the message that the authors wished to impart, was perhaps the most valuable lesson I drew from this book; and for that alone, I recommend it to anyone who may hold an unfair view of the US military, just as I once did. I hope this is one small step towards correcting for the disservice we have done these soldiers by failing to recognise the sacrifices they made to protect the people who now live under the constant terror of the black flag of ISIS. For all their efforts, and as a non-American, I wish to sincerely thank the authors. We are forever in your debt. Review: If you are not responsible for the events that control your life, then somebody else is: that makes you somebody else's pooch. - This is a book on leadership, told through the experiences of those who experienced those lessons whilst in the US Navy Seals. I love reading books with plenty of anecdotes on fighting, contacts and getting the rounds down. Whilst there was some of that within Extreme Ownership, there was not much of it. If you want a book like that I recommend Seal Team Six: The incredible story of an elite sniper - and the special operations unit that killed Osama Bin Laden . What those books did not describe is the mindset, tips and mental strategies that those individuals used to operate at an elite level. This book gives you those tools. What I did find was a really simple book on leadership. Written by two US Navy Seal's one of whom had clearly commissioned through the ranks to a senior tactical command (which indicates that he had a thorough understanding of the reality of life for a Seal both from a frontline "Shooter" point of view and a Lieutenant-Commanders point of view) it highlights lessons that I have not come across communicated with a level of humility that I was surprised by. Not only did Extreme Ownership show me lessons that I wasn't implementing into my own life - it educated me on strategies I had not even heard of. The lessons that have had the most impact on me where firstly the books title, Extreme Ownership. Ultimately I am responsible for any of the factors that impinge on my mission in life: whether that is in sports, military academic or business. I have always blamed circumstances beyond my control and because I am brighter then the average bear I easily buy into my own bulls***. They describe this as, "As individuals, we often attribute the success of others to luck or circumstances and makes excuses for our own failures and the failures of our team. We blame our own poor performance on bad luck, circumstances beyond our control, or poorly performing subordinates-anyone but ourselves. Total responsibility for failure is a difficult thing to accept, and taking ownership when things go wrong requires extraordinary humility and courage." Jocko's solution to this is; "The leader must own everything in his or her world. There is no one else to blame. The Leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win." The approach they outline just strips away all of the nonsense excuses and blame culture that is so prevalent in modern life. By seeing the world through the eyes of two men who applied a principle of being responsible for all of the uncertainty associated with a volatile combat environment to ensure that they stayed alive demonstrated that a better job of this could be done by people living in a much more predictable world where excuses and blame crept in as justifications for sub-optimal performance. The second point that has changed the way that I view the world is Jocko's take on getting out of bed. After listening to the Tim Ferriss podcast, (cannot enter the link on desertcart - please google the following title) The Scariest Navy SEAL Imaginable…And What He Taught Me and hearing that Jocko gets out of bed at 0445am I thought I would try it out. After travelling back from London to home I was late and got to bed at 0100 but I was up at 0445. I felt like I was going to die and my mind told me I was going to hurt myself seriously if I didn't get back into bed - but I cracked on with it and kept it up for two weeks. It changed my life. I study on the weekends at University and the extra time I had in the mornings enabled me to get all of my reading done and to really dominate the subject matter and learning that was required. When I got home I was much more efficient in using my time to ensure that I got to bed on time. I lost weight - not really sure why, but that happened. But more importantly I felt more in control of my life, I had the free time to execute what was important to me and I enjoyed myself more. I purchased the book afterwards and in Chapter 14 at 7:52:11 (on audible) Loc 3641 (Kindle) Jocko gives a summary of what seems to be his secret which is that Discipline equals Freedom. He tells us how the first test of the day starts when his alarm clock goes off. His reaction time and attitude towards that alarm clock sets the tone for how the rest of his day will play out. Reading this element of the book has inspired me to adopt the same attitude and has helped me improve my life. If your go to reaction for the alarm clock is to hit snooze until the last possible minute before you need to get up then this may help you as well. Should you buy this book? If you think that you are not the finished product as a leader or an individual then this book will give you some signposts on how to get to the next level. Authors note - I now get out of bed at 0545 as 0445am was just too hardcore. ## Features - The runaway New York Times bestseller, now with a new cover, foreword and photo insert Sent to the most violent and dangerous battlefield in Iraq, Jocko Willink and Leif Babin SEAL task unit faced a seemingly impossible mission help US forces secure Ramadi, a city deemed all but lost. - In gripping, firsthand accounts of heroism, tragic loss and hard won victories in SEAL Team Three Task Unit Bruiser, they learned that leadership at every level is the most important factor in whether a team succeeds or fails. - Category Type History - Author Jocko Willink - Publisher Macmillan ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 95,092 in Books ( See Top 100 in Books ) 31 in Business Life (Books) 231 in History (Books) 522 in Business & Economic History | | Customer Reviews | 4.6 out of 5 stars 37,405 Reviews | ## Images ![Extreme Ownership: How U.S. Navy SEALs Lead and Win: 1 (Extreme Ownership Series) - Image 1](https://m.media-amazon.com/images/I/71teGAqCOzL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Fascinating, engaging & practical *by J***N on 3 April 2017* Note: Although this book is written by two former U.S. Navy seals, it is not a war memoir. Rather, it is a how-to-lead manifesto, which draws on the lessons from the authors' experiences in combat situations and shows their applicability in non-military scenarios. Review: The structure of this book, whereby each chapter is divided into three parts (battlefield scenario; principle; applicability) allows the authors to convey their ideas clearly and effectively. The message in each chapter is simple, yet crucial for any individual, team, or organisation that wishes to optimise their performance through a set of principles that are applicable to leadership at all levels - from the most senior down to the most junior. Not only is it well written, succinct and engaging, but more importantly, the lessons conveyed throughout the book are of tremendous value to anyone with open ears. Having come across one of the co-authors on TED and Youtube, I had already familiarised myself with some of the book's central tenets before buying it. I can attest that whenever I have implemented the concept of extreme ownership, I have seen dramatic improvements across the board - both in my personal and professional life. What I like: The authors do a superb job of coming across as relatable, managing to steer away from a "back in my day" tone, which would have been tempting for someone like me, had I seen and done as much they have. The tone is always humble, as they are open about their own failures in leadership, and how it was those failures that taught them the toughest lessons. At times, the book reads like advice from a caring brother, rather than an overbearing uncle, and that makes it eminently more readable and enjoyable for a wider readership. This point may seem redundant to anyone already familiar with the authors - both of whom always carry themselves with utmost humility despite their wealth of experience - but I thought it worth pointing out in case anyone new to them is wondering about the tone of the book. How it's helped me: Although the "application to business" section in each chapter would seem to indicate that the book is primarily pitched to the business world, I have found equal - if not superior - use of its principles in my own personal life. It has forced me to honestly confront many of my own entrenched attitudes, and to reasses failures I had previously blamed on other people as my own. As a former assistant manager at a school that closed down on my watch, I know all too well the potential consequences of poor leadership, and of failing to adopt and implement the principle of extreme ownership. This book has helped me shine a light on those mistakes, and encouraged me to work towards avoiding the shortsightedness and blame-shifting that led to those past failures. Conclusion: I wholeheartedly recommend this book to anyone who is thinking of buying it - either for yourself or as a gift. I wish I'd read it ten years ago, as it would have saved me a lot of headaches. Its message is empowering, and serves as a tool for anyone ready to take ownership of his of her own shortcomings and demand higher standards of oneself. I would even go as far as saying that any organisation - be it governmental, sporting, entrepreneurial or otherwise - that implements the principles of this book would surely see marked improvements in all but the most exceptional cases. As a side note: I would like to say that this book has completely changed my view of the US military. Having grown up during the height of the disenchantment with the Iraq war, I became used to negative reports of misconduct by US troops in the media and accepted a general view of them as a self-appointed, shoot-from-the-hip Wild West cowboy force. Although it may not have been the authors' intended goal, this book has shown me how deeply wrong that view was. The professionalism, bravery and sacrifice (not to mention the painstaking commitment to minimising Iraqi army and civilian casualties, and to complying with ethical rules of engagement at risk of endangering their own lives) the troops displayed is second to none, and deserves far more coverage and recognition than the media has provided. This is not a comment on the Iraq war debate at large, but an honest assessment of the way the troops who risked their lives for their Iraqi brothers and sisters conducted themselves. I now know of situations where American troops led operations in which they threw themselves at enemy fire just to save the very Iraqi forces who had often desserted them and shot at their American brothers. Furthermore, though this commitment to the safety of Iraqis was carried out at the individual level, its implementation was institutional - saying as much of the individual troops as it does of the military as a whole. This, rather than the message that the authors wished to impart, was perhaps the most valuable lesson I drew from this book; and for that alone, I recommend it to anyone who may hold an unfair view of the US military, just as I once did. I hope this is one small step towards correcting for the disservice we have done these soldiers by failing to recognise the sacrifices they made to protect the people who now live under the constant terror of the black flag of ISIS. For all their efforts, and as a non-American, I wish to sincerely thank the authors. We are forever in your debt. ### ⭐⭐⭐⭐⭐ If you are not responsible for the events that control your life, then somebody else is: that makes you somebody else's pooch. *by N***C on 26 October 2015* This is a book on leadership, told through the experiences of those who experienced those lessons whilst in the US Navy Seals. I love reading books with plenty of anecdotes on fighting, contacts and getting the rounds down. Whilst there was some of that within Extreme Ownership, there was not much of it. If you want a book like that I recommend Seal Team Six: The incredible story of an elite sniper - and the special operations unit that killed Osama Bin Laden . What those books did not describe is the mindset, tips and mental strategies that those individuals used to operate at an elite level. This book gives you those tools. What I did find was a really simple book on leadership. Written by two US Navy Seal's one of whom had clearly commissioned through the ranks to a senior tactical command (which indicates that he had a thorough understanding of the reality of life for a Seal both from a frontline "Shooter" point of view and a Lieutenant-Commanders point of view) it highlights lessons that I have not come across communicated with a level of humility that I was surprised by. Not only did Extreme Ownership show me lessons that I wasn't implementing into my own life - it educated me on strategies I had not even heard of. The lessons that have had the most impact on me where firstly the books title, Extreme Ownership. Ultimately I am responsible for any of the factors that impinge on my mission in life: whether that is in sports, military academic or business. I have always blamed circumstances beyond my control and because I am brighter then the average bear I easily buy into my own bulls***. They describe this as, "As individuals, we often attribute the success of others to luck or circumstances and makes excuses for our own failures and the failures of our team. We blame our own poor performance on bad luck, circumstances beyond our control, or poorly performing subordinates-anyone but ourselves. Total responsibility for failure is a difficult thing to accept, and taking ownership when things go wrong requires extraordinary humility and courage." Jocko's solution to this is; "The leader must own everything in his or her world. There is no one else to blame. The Leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win." The approach they outline just strips away all of the nonsense excuses and blame culture that is so prevalent in modern life. By seeing the world through the eyes of two men who applied a principle of being responsible for all of the uncertainty associated with a volatile combat environment to ensure that they stayed alive demonstrated that a better job of this could be done by people living in a much more predictable world where excuses and blame crept in as justifications for sub-optimal performance. The second point that has changed the way that I view the world is Jocko's take on getting out of bed. After listening to the Tim Ferriss podcast, (cannot enter the link on Amazon - please google the following title) The Scariest Navy SEAL Imaginable…And What He Taught Me and hearing that Jocko gets out of bed at 0445am I thought I would try it out. After travelling back from London to home I was late and got to bed at 0100 but I was up at 0445. I felt like I was going to die and my mind told me I was going to hurt myself seriously if I didn't get back into bed - but I cracked on with it and kept it up for two weeks. It changed my life. I study on the weekends at University and the extra time I had in the mornings enabled me to get all of my reading done and to really dominate the subject matter and learning that was required. When I got home I was much more efficient in using my time to ensure that I got to bed on time. I lost weight - not really sure why, but that happened. But more importantly I felt more in control of my life, I had the free time to execute what was important to me and I enjoyed myself more. I purchased the book afterwards and in Chapter 14 at 7:52:11 (on audible) Loc 3641 (Kindle) Jocko gives a summary of what seems to be his secret which is that Discipline equals Freedom. He tells us how the first test of the day starts when his alarm clock goes off. His reaction time and attitude towards that alarm clock sets the tone for how the rest of his day will play out. Reading this element of the book has inspired me to adopt the same attitude and has helped me improve my life. If your go to reaction for the alarm clock is to hit snooze until the last possible minute before you need to get up then this may help you as well. Should you buy this book? If you think that you are not the finished product as a leader or an individual then this book will give you some signposts on how to get to the next level. Authors note - I now get out of bed at 0545 as 0445am was just too hardcore. ### ⭐⭐⭐⭐ Universal leadership principles *by R***K on 6 May 2017* I have always believed that entrepreneurs are the athletes of the business world. Or if you want to speak in army terms, they are the Navy Seals of the business world. Special forces and athletes Ever since I read “The rare find”, I have been reading up on how top athletes and the special forces train. Physically, but more mentally. Which brings you to book such as “The rise of superman”, “The navy seals art of war”, but also “The obstacle is the way”. Extreme ownership That is why I picked up “Extreme ownership, how US Navy Seals Lead and Win”. Navy Seals are very no-nonsense. They make things very simple. You succeed or you fail. For all the definitions, descriptions, and characterisations of leaders, there are only two that matter: effective and ineffective. The leader is truly and ultimately responsible for everything The buck stops with you Extreme ownership.The buck stops with you. There are no bad teams, only bad leaders. Which means: Lead by example The mission is everything Remove ego It is not what you preach, it is what you tolerate Enforce standards Create a forcing factor for teamwork Make sure everyone understands the commander’s intent and why Make teams part of something greater Be clear, extensive and precise in your briefings Utilise every strength and tactical advantage possible Simplify Prioritise Execute Discipline equals freedom The maximum span of control is six The book takes war stories from Ramadi and the exploits of SEAL team Task Unit Bruiser. Those war stories are translated into business principles and examples of how that was applied in businesses. Movies If you have seen American Sniper you will immediately identify as Cris Kyle is mentioned in the book as he was part of Task Unit Bruiser. It is Black Hawk Down and Green Zone. Gritty. Dusty. Dangerous. You can nearly smell the gun powder. In those circumstances, there is no escape and mistakes can kill you. Hence the need for extreme ownership. There is no excuse. Own it. Universal principles for success What struck me is how the hard principles of Navy Seals correspond with the principles of “Firms of endearment”. Full engagement with values, purpose and vision. ## Frequently Bought Together - Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition) (Extreme Ownership Trilogy, 1) - The Official Extreme Ownership Companion Workbook (Echelon Front Leadership Companion Workbooks) - Discipline Equals Freedom: Field Manual Mk1-MOD1 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/52385875-extreme-ownership-how-u-s-navy-seals-lead-and-win](https://www.desertcart.gr/products/52385875-extreme-ownership-how-u-s-navy-seals-lead-and-win) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-07-24*