---
product_id: 51951256
title: "Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige"
brand: "wet n wild"
price: "€ 24.59"
currency: EUR
in_stock: true
reviews_count: 8
category: "Wet N Wild"
url: https://www.desertcart.gr/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash
store_origin: GR
region: Greece
---

# Flash-proof formula 7 lighting tested Long-lasting wear Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige

**Brand:** wet n wild
**Price:** € 24.59
**Availability:** ✅ In Stock

## Summary

> ✨ Capture your best face, no filter required!

## Quick Answers

- **What is this?** Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige by wet n wild
- **How much does it cost?** € 24.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **True-to-Tone Shades:** Wide shade range with oxidation-resistant pigments for all-day true color match.
- • **Buildable Matte Finish:** Lightweight liquid formula offers medium to full coverage without heaviness.
- • **Flawless in Every Light:** Tested under 7 photo lighting conditions for camera-ready perfection anytime.
- • **No White Cast, No Filter Needed:** Innovative light-adjusting complex ensures natural, flash-proof selfies.
- • **Dermatologist Trusted & Inclusive:** Vegan, dermatologist-tested, and budget-friendly for every skin type and tone.

## Overview

Wet n Wild Photo Focus Matte Foundation is a lightweight, buildable liquid foundation designed to deliver a flawless matte finish that lasts all day. Tested under 7 different lighting conditions, it prevents flashback and white cast with a light-adjusting complex, ensuring natural, camera-ready skin in every photo. Available in a wide range of true-to-tone shades, this dermatologist-tested, vegan formula suits all skin types and tones, offering high performance at an affordable price.

## Description

Product Description Your skin, only better. Our high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Ingredients INGREDIENTS: Isododecane, Aqua, Mica, Dimethicone, Glycerin, Cetyl Ethylhexanoate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Butylene Glycol, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tocopherol, Glycine Soja Oil +/-: CI 77891, CI 77492, CI 77491, CI 77499. (IL0924) Directions 1. Apply the base coat to the face with a brush or sponge. 2. Spread the base well to achieve a smooth and even effect. 3. Adjust coverage as desired, increasing to medium-high coverage. 4. Wait for the base to dry for a long-lasting matte effect. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.

Review: Good quality foundation - Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length.
Review: Nice and light but good coverage - Bought this a few times now and I really like it keeps in place all day and no shine when used with a good primer goes on lovely.

## Features

- TESTED UNDER 7 LIGHTING CONDITIONS: Our cult-favorite matte foundation is tested under 7 different photo lighting conditions (with and without flash) to ensure flawless, camera-ready makeup every time
- NO WHITE CAST, NO FILTER NEEDED: Formulated with a light-adjusting complex that prevents photo flashback. Delivers #nofilter perfection that looks natural in selfies and real life, never ashy or chalky
- BUILDABLE MATTE FINISH: Lightweight liquid formula that delivers a flawless soft-focus matte finish. Easily buildable from medium to full coverage to hide imperfections without feeling heavy or mask-like on any skin type
- PERFECT SHADE MATCH: From fair to deep, our wide range of shades ensures a true-to-tone match. The oxidation-resistant pigments stay true all day long
- STAY WILD & WORRY-FREE: Dermatologically tested and trusted since 1979, wet n wild is the beauty destination for all ages, skin tones, and budgets. We deliver high-quality, affordable makeup that lets you be yourself—safe, inclusive, and always wild

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B071RRTMQB |
| Age Range Description | Adult |
| Benefits | Light adjustment for perfect skin on photos, long-lasting make-up |
| Best Sellers Rank | 7,042 in Beauty ( See Top 100 in Beauty ) 101 in Face Foundations |
| Brand Name | Wet n Wild |
| Colour | Soft Beige |
| Container Type | Tin |
| Country Of Origin | Mexico |
| Coverage | Medium |
| Customer Reviews | 4.3 out of 5 stars 5,468 Reviews |
| Finish Type | Matte |
| Global Trade Identification Number | 04049775536532 |
| Item Dimensions | 38 x 33 x 93 millimetres |
| Item Form | Liquid |
| Item Type Name | Wet 'n' Wild |
| Item Weight | 0.13 Kilograms |
| Item form | Liquid |
| Manufacturer | Markwins Beauty Brands |
| Material Type Free | Aluminium Free |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Tin |
| Recommended Uses For Product | Indoor |
| Recommended uses for product | Indoor |
| Skin Tone | Light |
| Skin Type | All |
| Skin type | All |
| Special Features | Dermatologist Tested, Fade Resistant, Lightweight, Long Lasting |
| Specialty | Vegan |
| Unit Count | 30 millilitre(s) |

## Product Details

- **Age range (description):** Adult
- **Brand:** Wet n Wild
- **Colour:** Soft Beige
- **Item form:** Liquid
- **Material Type Free:** Aluminium Free
- **Package information:** Tin
- **Product benefits:** Light adjustment for perfect skin on photos, long-lasting make-up
- **Recommended uses for product:** Indoor
- **Skin tone:** Light
- **Skin type:** All

## Images

![Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 1](https://m.media-amazon.com/images/I/5132jrNfzKL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What color would you recommend if I'm a NC30 in mac foundation?**
A: If you Google 'wet n wild makeup shade finder, on their website they can match your shade - it recommended desert beige for NC30

**Q: does it stay on oily skin?**
A: It does slide off me after a few hours when I’m having an oily day. Otherwise it stays on all day.

**Q: If i’m a nw22 in mac what colour would be best? thanks in advance!**
A: I’m med colour skin without a tan 
I bought 2 and mix them 

For the cost of this compared to high end it’s excellant and lasts all day

**Q: Is it ment too have a strong smell to the foundation?**
A: The product is cruelty free, so possibly means no added products... you cannot smell once on the skin and i like the product... it blends well and does not feel heavy

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good quality foundation
*by N***E on 26 December 2025*

Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length.

### ⭐⭐⭐⭐⭐ Nice and light but good coverage
*by S***Y on 6 December 2025*

Bought this a few times now and I really like it keeps in place all day and no shine when used with a good primer goes on lovely.

### ⭐⭐⭐⭐ Nice formula good coverage, hate the spatula
*by C***D on 25 October 2023*

Thought I'd try this foundation as I am constantly looking for cheaper alternatives for some of the skin products I buy. On the whole I like this foundation. The formula is good, it applies easily and nicely and doesn't look cakey or make my skin feel clogged. It doesn't dry as quickly as other reviews stated, and I still apply a setting powder to mattify it a bit. The only thing I don't like is the spatula it comes with. The bottle doesn't seem like it would be compatible with a pump, and pulling the spatula out often leads to splashing or dripping of foundation which us obviously not ideal. This is why I dropped a star. But on the whole I like the foundation

## Frequently Bought Together

- Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige
- e.l.f., Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
- Revolution Beauty London, Loose Baking Powder, Prolongs Makeup Wear, Brightening Setting Powder, For All Skin Tones,Translucent, 32g

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**Shop now:** [https://www.desertcart.gr/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash](https://www.desertcart.gr/products/51951256-photo-focus-matte-foundation-buildable-high-performing-liquid-makeup-flash)

---

*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-23*