---
product_id: 51037023
title: "Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 01 Prague very very light natural blonde"
brand: "l'oreal paris"
price: "€ 42.65"
currency: EUR
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.gr/products/51037023-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-01
store_origin: GR
region: Greece
---

# 45 min full cure time Precious flower oils infused Optimal grey coverage & colour lock Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 01 Prague very very light natural blonde

**Brand:** l'oreal paris
**Price:** € 42.65
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with Prague Blonde – because your hair deserves the spotlight!

## Quick Answers

- **What is this?** Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 01 Prague very very light natural blonde by l'oreal paris
- **How much does it cost?** € 42.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/51037023-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-01)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Legacy:** 50+ years of expertise from L'Oréal Paris, the ultimate colour confidence
- • **Nourishing Formula:** Translucent gel enriched with precious flower oils and UV filter for hair health
- • **Fade-Defying Radiance:** Luminous, multi-tonal blonde that lasts up to 8 weeks
- • **Salon-Quality at Home:** Complete kit with colourant, developer, conditioner & gloves for professional results
- • **Effortless Application:** Clear step-by-step process ensures even, vibrant coverage every time

## Overview

L'Oreal Paris Preference 01 Prague is a permanent, luminous hair dye designed for very light natural blonde shades. Featuring a translucent gel formula enriched with precious flower oils and a UV-protective conditioner, it delivers fade-defying, multi-tonal colour with optimal grey coverage. The complete at-home kit includes colourant, developer, conditioner, and gloves, ensuring professional-quality results in just 45 minutes. Trusted for over 50 years, this nourishing formula intensifies natural tones while protecting hair health for up to 8 weeks of radiant shine.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Directions Test 48 hrs before use Safety Warning Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past. You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the skin allergy test 48 hours before use. The Developer Creme contains hydrogen peroxide. The Colorant Gel contains: phenylenediamines, resorcinol and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Do not use on relaxed hair. Wait at least 2 weeks after lightening, using a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children

Review: Good quality, it works. - Good quality - well packaged - color in line with picture (as long as your original colour is very light).
Review: Good blonde shade for roots! - Great shade and a good price for two boxes. I've been using this brand for a while now and it saves me a lot of money doing it myself rather than getting it done in a salon.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 01 Prague, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00PL7QXQ2 |
| Benefits | Nourishing |
| Best Sellers Rank | 12,352 in Beauty ( See Top 100 in Beauty ) 179 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 01 VERY VERY LIGHT NATURAL BLONDE |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 330 Reviews |
| Full Cure Time | 45 Minutes |
| Global Trade Identification Number | 05011408004304 |
| Hair Color Permanence | Permanent |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Material Features | Natural |
| Material Type Free | Fragrance-free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Nourishing |
| Unit Count | 1.0 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** PRAGUE 01
- **Hair type:** Color Treated
- **Item form:** Gel
- **Material Type Free:** Fragrance-free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Nourishing
- **Unit count:** 1.0 count

## Images

![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 01 Prague very very light natural blonde - Image 1](https://m.media-amazon.com/images/I/71GhZWnarhL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good quality, it works.
*by E***A on 12 June 2025*

Good quality - well packaged - color in line with picture (as long as your original colour is very light).

### ⭐⭐⭐⭐⭐ Good blonde shade for roots!
*by K***� on 21 July 2025*

Great shade and a good price for two boxes. I've been using this brand for a while now and it saves me a lot of money doing it myself rather than getting it done in a salon.

### ⭐⭐⭐⭐⭐ Where to go too for what you need
*by J***L on 11 September 2025*

I was sent the correct item that I asked for and the delivery arrived as I was told it would and very pleased with the help shown on the screen of the various different items of what I needed.how to

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- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 01 Prague very very light natural blonde
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**Shop now:** [https://www.desertcart.gr/products/51037023-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-01](https://www.desertcart.gr/products/51037023-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-01)

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-19*