Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Axiom's refined yet sleek design offers a day-to-night fashion options for the avid trendsetter. In stainless steel bracelet with a Silver Grey dial and stainless steel accents and the intriguing feature of edge-to-edge glass. Citizen Eco-Drive is fueled by light, any light, so it never needs a battery. See more
C**K
Beautiful watch with a unique style
This is a very classy looking watch. Understated but it gets many compliments. I have the black version also with a leather band and the metal band on this one makes it look classier. And the eco-drive keeps perfect time. I occasionally place it under a small desk lamp to help keep it charged up. Very highly recommended.
L**R
Buen producto
Este reloj se ve mejor físicamente fue para un regalo 🎁 👌 estuvo muy bien 👍
P**J
Classy, Eye-catching Timepiece
This watch is beautiful and classy. I have had mine for 2 years. The Eco Drive is ideal in that it doesn't require winding, and I will never have to worry about a battery dying. The construction is solid, but not too heavy. I am complimented more on this watch than any I've ever worn. It seems to catch everyone's eye and admiration. It is by far my favorite, and I feel good wearing it. I just bought one as a birthday present for one of my friends who has been coveting mine since the day I got it. You can't go wrong with this purchase.
M**E
Simple design, long term function
Nice watch. Low profile and simple design. My second Eco Drive. I own about 20 watches, quickly becoming a favorite. The dial adjuster is a bit hard to set, but quick to do. Had to remove two links to be comfortable. These are the tapered pins, and easy to do yourself with a cheap tool kit found on Amazon.
L**Y
Expect the Best
Citizen once again delivers on a very nice watch. Took about 20 mins to remove links to get the band where I wanted it however very fine craftsmanship as expected from Citizen. This is my third Citizen Eco Drive and I enjoy each one of them as they are worry free.
A**R
... this as a gift for my fiancé and he loved it, great price in comparison to purchasing retail
I purchased this as a gift for my fiancé and he loved it, great price in comparison to purchasing retail. The face of the watch is larger than it appears in the picture but it is perfectly proportioned with the band. Looks great and quality is good. I'm a huge Eco-Drive fan and the white face is a nice touch and goes with anything.
A**N
Simplicity
This is a very elegant and finely crafted watch suitable for all occasions. Its minimalist design is a refreshing change from the trend of very cluttered sports watches. I strongly recommend this watch to anyone with discerning taste.
P**R
Size matters
This is a man's watch... for a very big man. The dial is large enough to be seen from the next state, and I thought that it might devour my wrist. The design, however, was elegant enough to persuade me to buy the women's version which, proportionately, looks more like a watch and less like a tracking device for felons
M**E
Excellent watch, loved it
Feel and texture is simple, cool
Z**E
I am glad i got
Lovely wrist watch. I am glad i got it
釣**人
思った通りのシンプルさ
思ったより大きめ。シンプルで良い。バンド調整の際、キズを付けてしまったので、素人の方が調整される際は慎重に。(割れピン)
T**I
Excellent product
Far exceeded my expectations. It was given as a gift and received and adored.
A**F
Disappointed
I was expecting white dial as it was mentioned in product information. Actually it’s silver not white so I got disappointed. But otherwise it’s ok. I request company to mention the dials colour is silver and not white.
Trustpilot
3 weeks ago
1 week ago
