---
product_id: 49395394
title: "It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN)"
price: "€ 12.61"
currency: EUR
in_stock: true
url: https://www.desertcart.gr/products/49395394-its-not-how-good-you-are-its-how-good-you
store_origin: GR
region: Greece
---

# Top 50 in Advertising Books 1,448+ Reviews, 4.4⭐ Avg Bite-sized wisdom for career growth It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN)

**Price:** € 12.61
**Availability:** ✅ In Stock

## Summary

> 🚀 Unlock your potential—because it’s not how good you are, but how good you want to be!

## Quick Answers

- **What is this?** It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN)
- **How much does it cost?** € 12.61 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/49395394-its-not-how-good-you-are-its-how-good-you)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gift of Growth:** A perfect, thoughtful gift to inspire your team or peers to level up.
- • **Proven Bestseller:** Ranked #41 in Advertising and loved by over 1,400 readers worldwide.
- • **Timeless Inspiration:** Proven wisdom that stays relevant across years and industries.
- • **Pocket-Sized Powerhouse:** Compact, easy-to-digest spreads perfect for busy professionals on the go.
- • **Career-Defining Insights:** Packed with actionable advice from a top advertising guru to unlock your potential.

## Overview

Paul Arden’s 'It's Not How Good You Are, It's How Good You Want To Be' is a globally bestselling career guide blending humor, creativity, and practical wisdom. With over 1,400 reviews averaging 4.4 stars, this compact book offers bite-sized, inspiring advice that has helped professionals across industries rethink success and elevate their careers.

## Description

Buy It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) 1 by Arden, Paul (ISBN: 9780714843377) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 27,010 in Books ( See Top 100 in Books ) 35 in Advertising (Books) 99 in Self Help Memory Improvement 246 in Business Life (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,462) |
| Dimensions  | 12.07 x 1.27 x 17.78 cm |
| Edition  | 1st |
| ISBN-10  | 0714843377 |
| ISBN-13  | 978-0714843377 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 128 pages |
| Publication date  | 30 May 2003 |
| Publisher  | Phaidon Press |

## Images

![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg)
![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 2](https://m.media-amazon.com/images/I/61WKS-nrgeL.jpg)
![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 3](https://m.media-amazon.com/images/I/61dedfRY5vL.jpg)
![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 4](https://m.media-amazon.com/images/I/71cOt2wStbL.jpg)
![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 5](https://m.media-amazon.com/images/I/71EzaqcXIDL.jpg)

## Available Options

This product comes in different **Format** options.

## Frequently Bought Together

- It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
- Whatever You Think, Think the Opposite

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.gr/products/49395394-its-not-how-good-you-are-its-how-good-you](https://www.desertcart.gr/products/49395394-its-not-how-good-you-are-its-how-good-you)

---

*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-08-29*