--- product_id: 49009275 title: "Plum Semi-Permanent Hair Colour - 88ml Tub" brand: "directions" price: "€ 17.47" currency: EUR in_stock: true category: "Directions" url: https://www.desertcart.gr/products/49009275-plum-semi-permanent-hair-colour-88ml-tub store_origin: GR region: Greece --- # 100% ammonia & peroxide free conditioning cream formula 30 min full cure time Plum Semi-Permanent Hair Colour - 88ml Tub **Brand:** directions **Price:** € 17.47 **Availability:** ✅ In Stock ## Summary > 💜 Dare to Plum: Bold colour, zero damage, endless style! ## Quick Answers - **What is this?** Plum Semi-Permanent Hair Colour - 88ml Tub by directions - **How much does it cost?** € 17.47 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/49009275-plum-semi-permanent-hair-colour-88ml-tub) ## Best For - directions enthusiasts ## Why This Product - Trusted directions brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle Yet Bold:** Ammonia, peroxide & PPD free formula keeps hair healthy and vibrant - • **Long-Lasting Glow:** Semi-permanent colour that fades beautifully while conditioning your hair - • **Mix & Match Magic:** Easily blend with other Directions colours to create your unique shade - • **Vibrant Plum Power:** Rich, deep plum shade with blue undertones for a standout look - • **Effortless Application:** Creamy texture applies smoothly with a tint brush for salon-quality results ## Overview Directions Plum Semi-Permanent Hair Colour is a 100% ammonia and peroxide-free cream that delivers a vibrant, long-lasting plum shade with a conditioning effect. Ideal for all hair types, it can be mixed with other colours for custom looks and requires just 30 minutes for full development. Perfect for professionals and trendsetters seeking bold, healthy hair transformations without commitment. ## Description Product Description Directions semi permanent Plum hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Yellow 4, Basic Orange 31, Basic Violet 16, Basic Red 51, Ci60730, Basic Blue 99, Hc Blue 15, Ci42520. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Shampoo the hair with a PH balanced Shampoo and towel dry. Apply Directions with the aid of a tint brush evenly. Leave for approximately 15 minutes. Rinse thoroughly and dry. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Plum Semi-Permanent Hair Colour 89 ml See more ## Features - Long-lasting semi-permanent hair colour ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B001BFPG70 | | ASIN | B001BFPG70 | | Batteries | 1 A batteries required. | | Benefits | Provides excellent conditioning for hair | | Best Sellers Rank | 17,626 in Beauty ( See Top 100 in Beauty ) 125 in Semi-Permanent Hair Colour | | Brand Name | Directions | | Colour | Plum | | Container Type | Bottle | | Customer Reviews | 4.4 4.4 out of 5 stars (1,312) | | Customer reviews | 4.4 4.4 out of 5 stars (1,312) | | Full Cure Time | 30 Minutes | | Global Trade Identification Number | 05034843001158 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Plum, Pack of 1 (1 x 88 ml) | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Weight | 89 Grams | | Item model number | 4202 | | Manufacturer | La Riche | | Manufacturer | La Riche | | Manufacturer Part Number | 4202 | | Material Features | Ammonia free, Natural | | Material Type Free | Animal Derived Ingredients Free | | Model Number | 4202 | | Number of Items | 1 | | Package Size Name | 88ml | | Product Dimensions | 5.5 x 5.5 x 7 cm; 89 g | | Product Warranty | 2 year manufacturer | | Recommended Uses For Product | Hair colour | | Suitable Hair Colour | All Hair Colours | | UPC | 798627831236 755332185023 787734377430 785479159816 759894600543 | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** Directions - **Colour:** Plum - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Animal Derived Ingredients Free - **Material feature:** Ammonia free, Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Provides excellent conditioning for hair - **Unit count:** 100.0 millilitre ## Images ![Plum Semi-Permanent Hair Colour - 88ml Tub - Image 1](https://m.media-amazon.com/images/I/719g0u6A1BL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Do you put it straight on your hair or do you mix it with something?** A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed. **Q: How long does it last?** A: my pink one lasted over 2 months (faded but the colour stays long) **Q: Can u put it on wet hair or dry? Please which is better** A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick. **Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014** A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection ## Frequently Bought Together - DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub - DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub - Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/49009275-plum-semi-permanent-hair-colour-88ml-tub](https://www.desertcart.gr/products/49009275-plum-semi-permanent-hair-colour-88ml-tub) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-10-11*