---
product_id: 48590890
title: "Rimmel London Fix and Protect UV Shield Primer, 30 ml"
brand: "rimmel"
price: "€ 0.10"
currency: EUR
in_stock: false
reviews_count: 13
url: https://www.desertcart.gr/products/48590890-rimmel-london-fix-and-protect-uv-shield-primer-30-ml
store_origin: GR
region: Greece
---

# Extends Makeup Wear Lightweight Moisturizing Formula SPF 25 UV Protection Rimmel London Fix and Protect UV Shield Primer, 30 ml

**Brand:** rimmel
**Price:** € 0.10
**Availability:** ❌ Out of Stock

## Summary

> 🛡️ Lock in your look, unlock your glow with London’s ultimate skin shield!

## Quick Answers

- **What is this?** Rimmel London Fix and Protect UV Shield Primer, 30 ml by rimmel
- **How much does it cost?** € 0.10 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/48590890-rimmel-london-fix-and-protect-uv-shield-primer-30-ml)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Glow-Up:** Suitable for all skin types and tones, delivering a satin finish that fits your vibe.
- • **Effortless Removal:** Easy to cleanse off, so your skin breathes at night.
- • **Weightless Hydration:** Non-greasy, moisturizing primer keeps skin fresh without heaviness.
- • **Shield Your Skin All Day:** SPF 25 blocks harmful UV rays and pollution for lasting skin defense.
- • **Flawless Base, Every Time:** Creates a smooth, even canvas that perfects makeup application and wear.

## Overview

Rimmel London Fix & Protect UV Shield Primer is a lightweight, moisturizing base with SPF 25 that protects skin from UV damage and pollution while extending makeup wear. Its satin finish smooths and evens skin tone, suitable for all skin types, making it an essential step for a flawless, long-lasting makeup look.

## Description

Product Description Want the London look? Protect your skin against the everyday stresses of modern life it! Rimmel London’s Fix & Protect Makeup Primer with built-in SPF 25 helps your skin combat daily stresses like pollution and damaging UV rays. This beautifying primer prepares skin with an invisible lightweight moisturizing fluid that helps protect against pollution and filters out the sun’s damaging rays, preventing hyperpigmentation and skin dehydration. The result is beautifully even, smooth skin for easier make up application and hold that lasts all day long. One of the biggest keys to getting a smooth, long-lasting finish for your makeup is to begin with primer. So start your make-up regime each morning with Fix and Protect Make Primer from Rimmel London and not only perfect your skin but help protect it too. Apply a small amount before putting on your foundation and blend it evenly into your skin, paying special attention to your problem areas. To seal your pores and soften and protect your skin before applying your foundation, use Fix & Protect Makeup Primer from Rimmel London. Makes a lovely gift for a girlfriend, sister or even your mum! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK. Directions Apply a small amount before putting on your foundation and blend it evenly into your skin, paying special attention to your problem areas. To seal your pores and soften and protect your skin before applying your foundation, use Fix & Protect Makeup Primer from Rimmel London. Box Contains 1 x Rimmel Fix & Protect Primer

Review: The best primer! I wouldn’t use anything else now 😅 - It’s affordable and amazing 🤩 I love how it feels and glides on so silky Since I began using I have found my makeup sits much better, lasts longer and blends more easily I am not sure if it contains sun protection but I got caught on a day that looked overcast when it began at the seaside on holiday which turned into a scorcher… and had no sunblock in my handbag however whilst everywhere else on me is peeling now- my face hasn’t and has a lovely tan! I tend to use moisturiser, then the primer and a tinted moisturiser and really find I no longer need foundation when I use it under a tinted moisturiser, it just smooths everything perfectly and stops it slipping off or looking too greasy within a few hours but I have used it with full foundation and been amazed by the difference when I didn’t use this primer to using it. My cousin is a make up artist and introduced me to this one over much more expensive brands as this is her favourite too! My only gripe is I wish it was available in larger sizes although the convenience of carrying it in my handbag doesn’t disappoint me but since I use it everyday I wouldn’t mind a larger tube for at home as well as handbag sized - that said it does last me a month or two despite using everyday because you really don’t need that much with how it glides easily when you first apply it
Review: Fantastic product - better than Benefit! - This is by far the best primer I have used. I have tried: W7 Prime Magic Face Primer Camera Ready Rimmel Stay Matte Primer Revlon PhotoReady Perfecting Primer (around £12) and even the Benefit Porefessional Primer (which is over £20!) I actually prefer it to the Benefit primer! Primer is supposed to make your make-up go on smoothly, providing a dewy and even finish. It's also supposed to make your make-up last all day. This primer leaves my skin luxuriously soft without feeling greasy or heavy. I personally never have problems with my makeup going patchy and it does last a full 16 hour day for me (although I do use good makeup - i.e. Max Factor Face-finity All Day Flawless foundation and Estee Lauder double wear concealer). I am 21 years of age and have normal, healthy skin. How I use the product: I moisturise my face with Olay Total Effects 7-in-1 Anti-ageing moisturiser and wait around 20 seconds before applying a pea-sized amount to my face. I sweep it over the areas that I am going to be applying make-up to (my nose, cheeks, chin and forehead) and wait about 20 seconds before applying my foundation with a foundation brush. This really seems to sink into my skin and provide added moisture, making my skin look dewy and fresh. On days where I have been rushing or daydreaming whilst doing my makeup I have applied my foundation and wondered why my foundation hasn't glided on seamlessly and looks somewhat dull. Then I have realised that I forgot to put this primer on! Primer really does make a difference to your make-up and this one is perfect. It is the right consistency (thick and creamy but not heavy) and has no unpleasant smell and doesn't clog my pores since I rarely ever have spots or blemishes. As previously mentioned, I actually prefer it to the expensive Benefit Porefessional primer which did not leave my skin dewy. I have used this product for years, its perfect for me and I very much doubt I will find a better one :)

## Features

- Makeup extending base
- Protects skin against pollution and damaging UV rays
- Built-in complexion beautifier
- SPF 25
- Easy to remove

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01BBUHEK6 |
| Benefits | Protecting, Extending Makeup Wear, Moisturizing |
| Best Sellers Rank | 2,427 in Beauty ( See Top 100 in Beauty ) 9 in Face Primers |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Container Type | Tube |
| Coverage | Sensitive Skins |
| Customer Reviews | 4.4 out of 5 stars 19,500 Reviews |
| Finish Type | Satin |
| Global Trade Identification Number | 03614221103609 |
| Item Dimensions | 45 x 30 x 109 millimetres |
| Item Form | Cream |
| Item Type Name | Finishers |
| Item Volume | 30 Millilitres |
| Item Weight | 0.1 Grams |
| Item form | Cream |
| Item volume | 30 Millilitres |
| Manufacturer | Coty |
| Manufacturer Part Number | 34779165005 |
| Material Features | Lightweight, non-greasy liquid, easy to apply and remove |
| Material Type Free | No Rules |
| Model Number | 34779165005 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | Protecting, Extending Makeup Wear, Moisturizing |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Specialty | Mattifying, SPF |
| UPC | 709102220001 |
| Unit Count | 30.0 millilitre |

## Product Details

- **Brand:** Rimmel
- **Item form:** Cream
- **Item volume:** 30 Millilitres
- **Material Type Free:** No Rules
- **Material feature:** Lightweight, non-greasy liquid, easy to apply and remove
- **Package information:** Tube
- **Package type:** Tube
- **Product benefits:** Protecting, Extending Makeup Wear, Moisturizing
- **Skin type:** All
- **Speciality:** Mattifying, SPF

## Images

![Rimmel London Fix and Protect UV Shield Primer, 30 ml - Image 1](https://m.media-amazon.com/images/I/51C5wP2PLBL.jpg)
![Rimmel London Fix and Protect UV Shield Primer, 30 ml - Image 2](https://m.media-amazon.com/images/I/61iX7oqReJL.jpg)
![Rimmel London Fix and Protect UV Shield Primer, 30 ml - Image 3](https://m.media-amazon.com/images/I/51BcDow2PBS.jpg)
![Rimmel London Fix and Protect UV Shield Primer, 30 ml - Image 4](https://m.media-amazon.com/images/I/71ffb2YVP4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The best primer! I wouldn’t use anything else now 😅
*by J***H on 10 September 2021*

It’s affordable and amazing 🤩 I love how it feels and glides on so silky Since I began using I have found my makeup sits much better, lasts longer and blends more easily I am not sure if it contains sun protection but I got caught on a day that looked overcast when it began at the seaside on holiday which turned into a scorcher… and had no sunblock in my handbag however whilst everywhere else on me is peeling now- my face hasn’t and has a lovely tan! I tend to use moisturiser, then the primer and a tinted moisturiser and really find I no longer need foundation when I use it under a tinted moisturiser, it just smooths everything perfectly and stops it slipping off or looking too greasy within a few hours but I have used it with full foundation and been amazed by the difference when I didn’t use this primer to using it. My cousin is a make up artist and introduced me to this one over much more expensive brands as this is her favourite too! My only gripe is I wish it was available in larger sizes although the convenience of carrying it in my handbag doesn’t disappoint me but since I use it everyday I wouldn’t mind a larger tube for at home as well as handbag sized - that said it does last me a month or two despite using everyday because you really don’t need that much with how it glides easily when you first apply it

### ⭐⭐⭐⭐⭐ Fantastic product - better than Benefit!
*by K***E on 29 December 2015*

This is by far the best primer I have used. I have tried: W7 Prime Magic Face Primer Camera Ready Rimmel Stay Matte Primer Revlon PhotoReady Perfecting Primer (around £12) and even the Benefit Porefessional Primer (which is over £20!) I actually prefer it to the Benefit primer! Primer is supposed to make your make-up go on smoothly, providing a dewy and even finish. It's also supposed to make your make-up last all day. This primer leaves my skin luxuriously soft without feeling greasy or heavy. I personally never have problems with my makeup going patchy and it does last a full 16 hour day for me (although I do use good makeup - i.e. Max Factor Face-finity All Day Flawless foundation and Estee Lauder double wear concealer). I am 21 years of age and have normal, healthy skin. How I use the product: I moisturise my face with Olay Total Effects 7-in-1 Anti-ageing moisturiser and wait around 20 seconds before applying a pea-sized amount to my face. I sweep it over the areas that I am going to be applying make-up to (my nose, cheeks, chin and forehead) and wait about 20 seconds before applying my foundation with a foundation brush. This really seems to sink into my skin and provide added moisture, making my skin look dewy and fresh. On days where I have been rushing or daydreaming whilst doing my makeup I have applied my foundation and wondered why my foundation hasn't glided on seamlessly and looks somewhat dull. Then I have realised that I forgot to put this primer on! Primer really does make a difference to your make-up and this one is perfect. It is the right consistency (thick and creamy but not heavy) and has no unpleasant smell and doesn't clog my pores since I rarely ever have spots or blemishes. As previously mentioned, I actually prefer it to the expensive Benefit Porefessional primer which did not leave my skin dewy. I have used this product for years, its perfect for me and I very much doubt I will find a better one :)

### ⭐⭐⭐⭐ Good
*by E***I on 12 October 2025*

It is a great primer. It hydrates and feels great on the skin. Only negative is the strong smell. It makes my eyes water sometimes because of how strong it is. Otherwise, a good and cheap alternative for a primer.

## Frequently Bought Together

- Rimmel London Fix & Protect Primer, Transparent, 30 ml
- Rimmel Fix And Perfect Pro Primer, Foundation Primer, 1 Fluid Ounce
- Rimmel London Stay Matte - 003 - Primer, Ultra-Lightweight, Controls Shine, Doesn’t Feel Greasy, 1oz

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-07-06*