---
product_id: 48227470
title: "La Riche Directions Turquoise Semi-Permanent Hair Colour 89 ml"
brand: "directions"
price: "€ 20.42"
currency: EUR
in_stock: true
reviews_count: 11
category: "Directions"
url: https://www.desertcart.gr/products/48227470-la-riche-directions-turquoise-semi-permanent-hair-colour-89-ml
store_origin: GR
region: Greece
---

# Long-lasting vibrant colour 100% ammonia & peroxide free Deep conditioning formula La Riche Directions Turquoise Semi-Permanent Hair Colour 89 ml

**Brand:** directions
**Price:** € 20.42
**Availability:** ✅ In Stock

## Summary

> 🎨 Unleash your boldest turquoise yet—vibrant, healthy, and unapologetically you!

## Quick Answers

- **What is this?** La Riche Directions Turquoise Semi-Permanent Hair Colour 89 ml by directions
- **How much does it cost?** € 20.42 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/48227470-la-riche-directions-turquoise-semi-permanent-hair-colour-89-ml)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish While You Colour:** Infused with conditioning agents to leave your hair soft, shiny, and healthy after every application.
- • **Gentle on Your Hair & Scalp:** Free from harsh chemicals like ammonia, peroxide, and PPD—perfect for chemically treated hair and sensitive scalps.
- • **Vibrant Turquoise That Lasts:** Stand out with a bold, long-lasting semi-permanent hue that keeps your look fresh without fading fast.
- • **Mix & Match Your Signature Shade:** Customize your vibe by blending with other Directions colours for a unique, head-turning look.
- • **Effortless Application, Zero Damage:** No bleach needed—achieve vibrant colour without compromising hair integrity or texture.

## Overview

La Riche Directions Turquoise Semi-Permanent Hair Colour offers a vivid, long-lasting turquoise shade designed especially for chemically treated hair. This ammonia, peroxide, and PPD-free formula conditions hair while delivering rich colour that fades gracefully. Ideal for millennials seeking a damage-free, customizable hair colour experience that blends effortlessly with other shades for a personalized statement.

## Description

Product Description Directions semi permanent Turquoise hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4, Basic Yellow 40, Hc Yellow 2 , Ci42090. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions BP4: Comb economically into washed, dry hair, rinse immediately, towel dry. BP5: comb in the tint, blow dry immediately, rework defects, blow-dry, cool blow dry. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Turquoise Semi-Permanent Hair Colour 88 ml See more

Review: You do not need bleach. 😀 - I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.
Review: Love this dye - I have been using Rubine for 3 years now (and dying my hair unnatural colours for 28 cough*) and it’s the best one I’ve used (and I’ve used a lot!) , doesn’t dry the hair out, doesn’t stain the bath after rinsing and if you wash your hair once a week it lasts for ages, I will say that the photo shows it on bleached hair, the picture for the colour shows a deep purple colour but it isn’t, it is luminous pink! Photo shows it freshly died on faded bleached hair, it fades to a nice light pink unlike most that make you look like a fruit salad sweet where they fade to yellow, so even when it’s washed out it still looks nice, somethings I think it get more compliments when it need redoing that when it’s freshly done! I have thick shoulder length hair and the little pot is enough for my whole head, it goes so so far! If you’re hesitant, just go for it! It’s only hair, I’ve also used the white too that works so well on bleached hair. Just a great dye all round, never use anything else now.

## Features

- Long-lasting semi-permanent hair colour
- Best applied to chemically treated hair
- It has a great conditioning effect

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001IHBIZU |
| ASIN  | B001IHBIZU |
| Best Sellers Rank | 6,872 in Beauty ( See Top 100 in Beauty ) 62 in Semi-Permanent Hair Colour |
| Brand | Directions |
| Colour | Turquoise |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.3 4.3 out of 5 stars (15,182) |
| Customer reviews | 4.3 4.3 out of 5 stars (15,182) |
| Date First Available | 16 Jun. 2009 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.5 x 5.5 x 7 centimetres |
| Item model number | 4215 |
| Item model number  | 4215 |
| Item weight | 130 Grams |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 6.2 x 5.1 x 5 centimetres |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 130 g |
| Product Dimensions  | 5.5 x 5.5 x 7 cm; 130 g |
| Speciality | Semi,Semi-permanent |
| Target audience | women |
| Volume | 100 Millilitres |

## Product Details

- **Brand:** Directions
- **Colour:** Turquoise
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Animal-Derived Materials Free
- **Material feature:** Hypoallergenic
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Semi-permanent and nourishing
- **Unit count:** 89.0 millilitre

## Images

![La Riche Directions Turquoise Semi-Permanent Hair Colour 89 ml - Image 1](https://m.media-amazon.com/images/I/61VNnJrPWgL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ You do not need bleach. 😀
*by A***R on 5 June 2017*

I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.

### ⭐⭐⭐⭐⭐ Love this dye
*by B***S on 1 June 2023*

I have been using Rubine for 3 years now (and dying my hair unnatural colours for 28 cough*) and it’s the best one I’ve used (and I’ve used a lot!) , doesn’t dry the hair out, doesn’t stain the bath after rinsing and if you wash your hair once a week it lasts for ages, I will say that the photo shows it on bleached hair, the picture for the colour shows a deep purple colour but it isn’t, it is luminous pink! Photo shows it freshly died on faded bleached hair, it fades to a nice light pink unlike most that make you look like a fruit salad sweet where they fade to yellow, so even when it’s washed out it still looks nice, somethings I think it get more compliments when it need redoing that when it’s freshly done! I have thick shoulder length hair and the little pot is enough for my whole head, it goes so so far! If you’re hesitant, just go for it! It’s only hair, I’ve also used the white too that works so well on bleached hair. Just a great dye all round, never use anything else now.

### ⭐⭐⭐⭐⭐ Great colour that lasts!
*by V***Y on 6 May 2025*

Really impressed with this dye. Easy to apply and went a long way. I have blond hair naturally but did bleach the ends to give it the best start. Still going strong although less vibrant with nice pastor colour now after 20 washes! Very impressed.

## Frequently Bought Together

- La Riche Directions Hair Colour - Turquoise 88ml Pot
- La Riche Directions Hair Colour - Plum 88ml Tub

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-27*