--- product_id: 47926217 title: "Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown" brand: "color wow" price: "€ 42.34" currency: EUR in_stock: true category: "Color Wow" url: https://www.desertcart.gr/products/47926217-color-wow-root-cover-up-award-winning-root-touch-up store_origin: GR region: Greece --- # Lasts until shampooed out Reflective mineral powder for natural multi-dimensional finish Water & sweat resistant Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown **Brand:** color wow **Price:** € 42.34 **Availability:** ✅ In Stock ## Summary > 💥 Instant root magic that lasts till your next shampoo—because your hair deserves the wow factor! ## Quick Answers - **What is this?** Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown by color wow - **How much does it cost?** € 42.34 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/47926217-color-wow-root-cover-up-award-winning-root-touch-up) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Dual-Use Power:** Doubles as a brow powder to fill thinning areas—streamline your beauty routine effortlessly. - • **Instant Root Rescue:** Conceals greys and fills thin spots in seconds for a flawless, fuller hairline. - • **Swim-Proof Confidence:** Stay flawless through workouts and swims—won't budge until you shampoo. - • **Weightless & Flexible:** No waxes or dyes means no stiffness or dullness—just soft, touchable hair all day. - • **Natural Radiance Boost:** Reflective minerals create a multi-dimensional, natural-looking finish that blends seamlessly. ## Overview Color Wow Root Cover Up is an award-winning, medium brown root touch-up powder that instantly conceals greys and thin spots with a natural, multi-dimensional finish. Water and sweat resistant, it stays put until shampooed out, doubling as a brow powder for added versatility. Free from waxes and dyes, it leaves hair soft and full without stiffness or dullness, perfect for professionals seeking quick, flawless coverage that fits their active lifestyle. ## Description Product Description COLOR WOW Root Cover Up in Medium Brown is a salon-grade root touch up powder that instantly covers greys, disguises regrowth, and boosts the appearance of fuller, thicker hair. Infused with reflective pigments, this multi-award-winning formula creates natural-looking dimension without wax, dye, or residue. Whether filling in sparse areas or extending time between colour appointments, it offers long-lasting coverage that stays in place through sweat, water, and humidity — yet washes out easily with shampoo. The precise, dual-ended brush allows you to apply it exactly where needed with a mess-free finish. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Directions Apply the product to the roots with the included applicator, slide it down to the tips until the desired colour is achieved. ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. | | Best Sellers Rank | 1,626 in Beauty ( See Top 100 in Beauty ) 4 in Hair Mascaras | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Colour | Medium Brown | | Container Type | Box | | Country Of Origin | China | | Customer Reviews | 4.4 out of 5 stars 5,876 Reviews | | Full Cure Time | 7 Days | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | coloured | | Hair type | coloured | | Item Form | Powder | | Item Highlight | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant | | Item Weight | 5 g | | Item form | Powder | | Manufacturer | COLOR WOW | | Manufacturer Part Number | CW543 | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Package information | Box | | Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more | | Suitable Hair Colour | Medium Brown | | Unit Count | 2.1 gram | ## Product Details - **Brand:** COLOR WOW - **Colour:** Medium Brown - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown - Image 2](https://m.media-amazon.com/images/I/619Hqe5XO+L.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown - Image 3](https://m.media-amazon.com/images/I/81keJV900bL.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/47926217-color-wow-root-cover-up-award-winning-root-touch-up](https://www.desertcart.gr/products/47926217-color-wow-root-cover-up-award-winning-root-touch-up) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-09-27*