---
product_id: 4491466
title: "Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition"
price: "€ 77.55"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.gr/products/4491466-logo-design-love-a-guide-to-creating-iconic-brand-identities
store_origin: GR
region: Greece
---

# Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

**Price:** € 77.55
**Availability:** ✅ In Stock

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- **What is this?** Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
- **How much does it cost?** € 77.55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/4491466-logo-design-love-a-guide-to-creating-iconic-brand-identities)

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## Description

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition [Airey, David] on desertcart.com. *FREE* shipping on qualifying offers. Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Review: Love this book! - Been hearing good things about this book and was very eager to get my hands on it. When it came, it had i bit of a slice on the back cover-- nothing severe as to damage the pages inside. I won't deduct a star for that because these things happen. I'm more grateful that there's anything to read at all lol. It's undoubtedly an enjoyable book. Easy to understand breakdowns of some brand identities as well as very crucial tips and guides, such as "mind mapping" for example, to take into account when designing a brand identity that increases the possibility of producing greater results that hit the mark. The book really helps narrow things down from the initial meeting with the client on throughout the design phase and delivery. Usually when you observe a brand's identity, i.e. their logo or trademark, at times it can be difficult to comprehend aside from the obvious fact that it represents something. This book is just one of many capable of changing that perspective with numerous sketches, as one example, that give a hint of what it can take for a mark to get from concept to final design. Some of the other books out there are more portfolios in my opinion and that's fine, but any design book that includes the process will always be more valuable :)
Review: Opinion on a book - This is really amazing book, before I chose it I been selecting between 3-4 books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us. I'm a starting graphic designer, still learning and this my second book I bought but the first I read, it is an amazing and very helpful book indeed, reccomending to every graphic designer or any who wants to become a designer, I'm self-studying, so this book was a great start, I now have much better understanding of brand identity design and already putting everything on practice table, using his ideas to make logos, and yeah it is working very well and much more satisfying to do the whole process instead of working randomly. Anyway, this book has my reccomendations.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #180,545 in Books ( See Top 100 in Books ) #12 in Desktop Publishing #23 in Branding & Logo Design #26 in Design & Graphics Software Books |
| Customer Reviews | 4.7 out of 5 stars 889 Reviews |

## Images

![Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition - Image 1](https://m.media-amazon.com/images/I/5176ZejmyrL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love this book!
*by N***K on March 3, 2020*

Been hearing good things about this book and was very eager to get my hands on it. When it came, it had i bit of a slice on the back cover-- nothing severe as to damage the pages inside. I won't deduct a star for that because these things happen. I'm more grateful that there's anything to read at all lol. It's undoubtedly an enjoyable book. Easy to understand breakdowns of some brand identities as well as very crucial tips and guides, such as "mind mapping" for example, to take into account when designing a brand identity that increases the possibility of producing greater results that hit the mark. The book really helps narrow things down from the initial meeting with the client on throughout the design phase and delivery. Usually when you observe a brand's identity, i.e. their logo or trademark, at times it can be difficult to comprehend aside from the obvious fact that it represents something. This book is just one of many capable of changing that perspective with numerous sketches, as one example, that give a hint of what it can take for a mark to get from concept to final design. Some of the other books out there are more portfolios in my opinion and that's fine, but any design book that includes the process will always be more valuable :)

### ⭐⭐⭐⭐⭐ Opinion on a book
*by A***R on August 26, 2016*

This is really amazing book, before I chose it I been selecting between 3-4 books, after reading samples and reviews of them I decided to give it a try for this one, since it was easy to read and I found it pretty cool written with starting example of how logos surround us. I'm a starting graphic designer, still learning and this my second book I bought but the first I read, it is an amazing and very helpful book indeed, reccomending to every graphic designer or any who wants to become a designer, I'm self-studying, so this book was a great start, I now have much better understanding of brand identity design and already putting everything on practice table, using his ideas to make logos, and yeah it is working very well and much more satisfying to do the whole process instead of working randomly. Anyway, this book has my reccomendations.

### ⭐⭐⭐⭐⭐ Every graphic designer should read this.
*by M***T on December 23, 2014*

I am a graphic designer and I can not say enough good things about this book. It is a fantastic book for graphic designers and identity experts.I cannot attest to the difference between the first and second edition as I only read this one. The sheer quality of the advice and case studies in this book is incredible. The information in this book is presented in such a matter of fact manner that not only is it a pretty quick read but very easy to absorb. The only down side I could possibly think of for this book is that it could probably be twice as long if Airey went into more detail on some of the more complex theories in this book. I will definitely be coming back to this book again and again as a resource while designing my graphic identities.

## Frequently Bought Together

- Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
- Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
- Logo Modernism

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-07*