---
product_id: 440536989
title: "How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand Paperback – 21 Dec. 2021"
brand: "jody raynsford"
price: "€ 40.65"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.gr/products/440536989-how-to-start-a-cult-be-bold-build-belonging-attract
store_origin: GR
region: Greece
---

# How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand Paperback – 21 Dec. 2021

**Brand:** jody raynsford
**Price:** € 40.65
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand Paperback – 21 Dec. 2021 by jody raynsford
- **How much does it cost?** € 40.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/440536989-how-to-start-a-cult-be-bold-build-belonging-attract)

## Best For

- jody raynsford enthusiasts

## Why This Product

- Trusted jody raynsford brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand Paperback – 21 Dec. 2021 - Image 1](https://m.media-amazon.com/images/I/61ohIE6m+LL.jpg)
![How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand Paperback – 21 Dec. 2021 - Image 2](https://m.media-amazon.com/images/I/715WcikE4kL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Creating my Cult as we speak
*by L***H on 14 January 2025*

I've been waiting for this book my whole life! I run my own business and I'm bored sick of outdated mainstream marketing, stuffy strategies, underhanded fomo and bro marketing tactics - this book has a totally different flavour and I. for one, am loving it. Reading about Jody's inadvertent cult following is as funny as it is insightful - and to have the savvy to reverse-engineer it into an 'authentic' (if you know you know) marketing and brand strategy is simply genius. I'll be integrating the insights and abiding by the rules in my business and I've no doubt it's going to have an incredible impact on just how many people I can help with what I do .

### ⭐⭐⭐⭐⭐ I Never Thought I'd Be Seeing the Positives of a "Cult Mentality" Until this Book Came Along
*by T***H on 24 December 2021*

Let's face it - you hear "cult" and alarm bells start to ring pretty much immediately.When a book is titled "How to Start a Cult" then you'd definitely think that you're in for a concerning (or, at the very least, outlandish) read.Yet, the only thing concerning about this book is just how engaging it is from page one.Bold, well-composed, and a little bit cheeky in places (okay...maybe a lot), Jody Raynsford manages to effectively propose what sounds like an initially impossoble idea. Namely, that the "reel em in" approaches of recruiting cult members can create a positive and mutually beneficial framework for effective marketing and leadership strategies.Okay...the term "cult" will never sound 100% a-okay. But, to be frank, this book is much more about understanding and appealing to the human desire for connection as opposed to anything nefarious.It could just as easily have been called "How to Start a Community" but that's nowhere near as compelling a title, nor is it reflective of the author's quirky and professionally playful writing style.Jody Raynsford's particular brand of writing makes the book feel almost conversational and this really helps to make the content more digestible.With this book you're not wading through a dry business text because you know you can squeeze some very useful information out of it (despite hating every moment). Instead, it's more like you're chatting with your business-minded friend at the pub and happen to learn some highly useful skills as you share a round of beers.The case study of an accidental running cult was especially interesting and not at all what you'd get in your average business publication.At the end of the day I have to hold my hands up and say that Jody Raynsford makes a really good point. Long before the trap of a cult springs, there are typically some core elements that make them seem intriguing in the first place.Those elements (when used in a positive way) provide transferable skills for developing a successful business that will grow organically and self-sustain effectively.When it comes to business, we really could learn a whole lot from cults.A brilliant read and one I highly recommend.

### ⭐⭐⭐⭐⭐ Loo read
*by K***T on 2 January 2025*

Actually I loved this book and since reading it I realised I have already begun a cult with my business - I just need it to grow and indoctrinate my followers a bit more!Funny and inspiring. Also a bit scary: need to pull my big girls pants up and get on with the exercises.I have since joined Jody’s build a cult academy. Here is to mass indoctrination in 2025!

## Frequently Bought Together

- How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand
- Influence, New and Expanded UK: The Psychology of Persuasion

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.gr/products/440536989-how-to-start-a-cult-be-bold-build-belonging-attract](https://www.desertcart.gr/products/440536989-how-to-start-a-cult-be-bold-build-belonging-attract)

---

*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-02-21*