---
product_id: 421757053
title: "John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz"
brand: "john frieda"
price: "€ 12.70"
currency: EUR
in_stock: false
reviews_count: 13
url: https://www.desertcart.gr/products/421757053-john-frieda-violet-crush-purple-toning-mask-removes-brassy-tones
store_origin: GR
region: Greece
---

# Sulfate & paraben free, cruelty-free formula Powerful violet pigment dual toning system Crushes brassiness in under 1 minute John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz

**Brand:** john frieda
**Price:** € 12.70
**Availability:** ❌ Out of Stock

## Summary

> 💜 Crush Brassiness Fast, Shine Longer — Blonde Perfection in a Jar!

## Quick Answers

- **What is this?** John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz by john frieda
- **How much does it cost?** € 12.70 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/421757053-john-frieda-violet-crush-purple-toning-mask-removes-brassy-tones)

## Best For

- john frieda enthusiasts

## Why This Product

- Trusted john frieda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean Beauty Formula:** Free from sulfates, parabens, and cruelty—pure care for your hair and conscience.
- • **Trusted Blonde Savior:** Top-rated by thousands, this mask extends color life and keeps your blonde luminous and cool.
- • **Deep Conditioning Power:** Smooths damaged cuticles and boosts shine with intense hydration.
- • **Instant Brassiness Eraser:** Neutralizes unwanted yellow tones in just 60 seconds for salon-fresh blonde.
- • **Weightless Violet Infusion:** Delivers rich violet pigments without heaviness, preserving natural and color-treated blonde vibrancy.

## Overview

John Frieda Violet Crush Purple Toning Mask is a 6 oz salon-quality treatment designed to instantly neutralize brassy tones in blonde hair within one minute. Infused with violet pigments and a proprietary dual toning system, it deeply conditions damaged hair cuticles to enhance shine and texture. This sulfate, paraben-free, and cruelty-free formula is safe for both natural and color-treated blonde hair, delivering cooler, more luminous results that keep your blonde looking fresh and vibrant between salon visits.

## Description

Take care of your blonde hair with John Frieda Violet Crush! The experts in blonde hair care, John Frieda Violet Crush Purple Toning mask delivers cooler, salon-fresh color. This purple toner and deep conditioning treatment is infused with violet pigments to knock out brassy tones in just 1 minute! As a toner for blonde hair, this hair masque has a weightless feel, but delivers intense hydration to repair damaged hair and improve sheen. As a deep conditioner and brassy hair treatment, this blonde toner uses a proprietary dual toning system to increase dye penetration and neutralize brassy tones. Plus, this purple hair treatment is SLS/SLES Sulfate Free and Paraben Free, and makes your vibrant color last. Use with Violet Crush Shampoo & Conditioner for optimal results. Satisfaction Guaranteed. Limitations may apply.

Review: awsome when on sale. - i dont have $80-200 to go to a salon. this worked with my at home bleach. i dont have a high level of blonde . its a mixure of low and high lights and the shampoo and conditioner took all the brassy out! i live it. it was yellowish blonde now its creamy purple ashy blonde. wish i could share photo. i wash hair once a week so this doesnt dry me out like some people said ^^ also they say purple conditioner is a scam. id rather use it than not use it. why not have extra purple pigment???? the conditioner is good and moisturizing.... wish was on sale always..... id buy forever
Review: Best Purple Shampoo I've Tried - I've tried several other brands of purple shampoos since I first started dying and toning my hair platinum blonde a couple of years ago. Some have off-putting strong scents, some don't lather up that great, and some just don't do a great job counteracting the yellow tones to help toner last longer. That has never been the case with John Frieda's Violet Crush shampoo, and why it's the only purple shampoo brand I now buy. I've always had good luck with all of John Frieda's products and previously used the Sheer Blonde shampoo and conditioner when I used to color my hair with single process box color. The Violet Crush color is super concentrated so you're sure to get some good toning action from it. It lathers up nicely, has a pleasing, light scent that fades after you dry your hair, and it leaves my hair shiny and silverly. I not only use it for color maintenance after coloring, but I find it takes away a bit of the yellow when I use it after rinsing out the bleach from my hair's roots. I have never received any bottles that were damaged or leaking. Usually, they arrive in a plastic bag for added protection during shipping. It's true that purple shampoos can be a little drying, but I haven't found that to be the case with this particular product...however, I now only wash my hair twice a week since I began bleaching it. I use it with a good conditioner that helps repair the hair from damage and makes it soft.

## Features

- PURPLE TONER FOR BLONDE HAIR - Crush brassiness in just one wash with this purple toning mask for blonde hair
- DEEP CONDITIONING TREATMENT - Smooth damaged hair cuticles and improve overall sheen and texture for visibly healthier, cooler blonde hair with this deep toning and conditioning treatment
- CRUSH BRASSINESS IN UNDER 1 MINUTE - The John Frieda purple hair mask for blonde hair knocks out brassy tones in under one minute
- SLES/SULFATE AND PARABEN FREE - Beautifying blonde hair care, John Frieda Violet Crush is formulated without parabens or SLES/SLS sulfates and provides healthy texturized, silky hair
- CRUELTY FREE - With violet pigments, this damaged hair treatment and purple toner uses a proprietary dual toning system that is not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B09TDL56PF |
| Best Sellers Rank | #8,238 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,154 in Hair Treatment Masks |
| Customer Reviews | 4.5 4.5 out of 5 stars (9,181) |
| Department  | Women |
| Item model number  | 27864 |
| Manufacturer  | Kao USA Inc. |
| Product Dimensions  | 7.01 x 2.99 x 1.85 inches; 6 ounces |
| UPC  | 717226278624 |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** John Frieda
- **Hair Type:** Normal
- **Item Form:** Cream
- **Scent:** Orange, Jasmine, Sandalwood

## Images

![John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz - Image 1](https://m.media-amazon.com/images/I/31AnaOIQ-IL.jpg)
![John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz - Image 2](https://m.media-amazon.com/images/I/41ICFDT8-gL.jpg)
![John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz - Image 3](https://m.media-amazon.com/images/I/51PNZuEEynL.jpg)
![John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz - Image 4](https://m.media-amazon.com/images/I/51Z9ncW7RaL.jpg)
![John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz - Image 5](https://m.media-amazon.com/images/I/51ZOQdolFsL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: Can I use this immediately after bleaching?**
A: To keep blonde always looking salon fresh, it’s best to introduce Violet Crush Purple Shampoo from the first wash after a salon color application. We hope this helps!

**Q: Is this really cruelty free? I thought they did animal testing in China in order to sell there?**
A: We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals. We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. To sum up, John Frieda allows its materials to be tested on animals when required by law. Therefore, we would NOT consider John Frieda to be a cruelty-free brand.

**Q: Gluten free?**
A: Sure

**Q: Does this have any blue pigment?**
A: Not really sure what you mean. It is a deep purple color

## Customer Reviews

### ⭐⭐⭐⭐⭐ awsome when on sale.
*by G***N on October 16, 2025*

i dont have $80-200 to go to a salon. this worked with my at home bleach. i dont have a high level of blonde . its a mixure of low and high lights and the shampoo and conditioner took all the brassy out! i live it. it was yellowish blonde now its creamy purple ashy blonde. wish i could share photo. i wash hair once a week so this doesnt dry me out like some people said ^^ also they say purple conditioner is a scam. id rather use it than not use it. why not have extra purple pigment???? the conditioner is good and moisturizing.... wish was on sale always..... id buy forever

### ⭐⭐⭐⭐⭐ Best Purple Shampoo I've Tried
*by G***L on August 21, 2025*

I've tried several other brands of purple shampoos since I first started dying and toning my hair platinum blonde a couple of years ago. Some have off-putting strong scents, some don't lather up that great, and some just don't do a great job counteracting the yellow tones to help toner last longer. That has never been the case with John Frieda's Violet Crush shampoo, and why it's the only purple shampoo brand I now buy. I've always had good luck with all of John Frieda's products and previously used the Sheer Blonde shampoo and conditioner when I used to color my hair with single process box color. The Violet Crush color is super concentrated so you're sure to get some good toning action from it. It lathers up nicely, has a pleasing, light scent that fades after you dry your hair, and it leaves my hair shiny and silverly. I not only use it for color maintenance after coloring, but I find it takes away a bit of the yellow when I use it after rinsing out the bleach from my hair's roots. I have never received any bottles that were damaged or leaking. Usually, they arrive in a plastic bag for added protection during shipping. It's true that purple shampoos can be a little drying, but I haven't found that to be the case with this particular product...however, I now only wash my hair twice a week since I began bleaching it. I use it with a good conditioner that helps repair the hair from damage and makes it soft.

### ⭐⭐⭐⭐⭐ Works as adnertised
*by J***K on January 16, 2026*

It worked well to eliminate the brassiness in a couple uses!

## Frequently Bought Together

- John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz
- John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
- John Frieda Violet Crush Purple Shampoo and Conditioner Set - Blonde Toner Neutralizing Yellow Tones for Bleached and Platinum Hair, Enhancing Blonde Tones, 8.3 oz (2 Pack)

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-09*