---
product_id: 4134509
title: "The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs"
price: "€ 29.86"
currency: EUR
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reviews_count: 13
url: https://www.desertcart.gr/products/4134509-the-entrepreneur-mind-100-essential-beliefs-characteristics-and-habits-elite
store_origin: GR
region: Greece
---

# 4.6/5 rating from 963 reviews 100 key entrepreneurial lessons 7 essential business areas covered The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs

**Price:** € 29.86
**Availability:** ✅ In Stock

## Summary

> 🚀 Think like a founder, act like a leader, win like an elite entrepreneur.

## Quick Answers

- **What is this?** The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
- **How much does it cost?** € 29.86 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/4134509-the-entrepreneur-mind-100-essential-beliefs-characteristics-and-habits-elite)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Key Features

- • **Join a Thriving Community:** With nearly a thousand 5-star reviews, you’re in the company of ambitious, like-minded professionals.
- • **Proven Real-World Insights:** Learn from Kevin D. Johnson’s personal journey and stories of top business moguls.
- • **Master the Mindset of Titans:** Unlock the thought patterns behind Zuckerberg, Blakely, and Plank to elevate your entrepreneurial game.
- • **Actionable Habits for Success:** 100 essential beliefs and habits distilled into practical, easy-to-apply lessons.
- • **Comprehensive 7-Area Framework:** Strategy, Finance, Marketing, Leadership, and more—everything elite entrepreneurs swear by.

## Overview

The Entrepreneur Mind is a bestselling guide featuring 100 essential beliefs, characteristics, and habits distilled from elite entrepreneurs. Authored by serial entrepreneur Kevin D. Johnson, it covers seven critical business areas with actionable insights and real-world stories, empowering new and seasoned entrepreneurs to transform their mindset and accelerate success. Highly rated with 4.6 stars from 963 reviews, this used copy remains a must-have for anyone serious about entrepreneurial mastery.

## Description

To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

Review: IN BUSINESS FOR MONEY IS LIKE MARRYING FOR SEX - Born in 1979, currently the CEO of Atlanta's Johnson Media Inc., which he founded, Kevin D. Johnson had already established several successful enterprises while still in his twenties. In his excellent book, Johnson offers the would-be entrepreneur 100 guidelines, complete with apt quotations, and enriched by his personal experience, expressed candidly. I liked his comment that going into business to make money is like getting married to get sex. To succeed, one needs more admirable motives. He's not big on "follow your passion" nor "become your own boss," either. Rather, become an entrepreneur if you want to provide goods and services that others value and if you get real pleasure out of doing so. The money will likely follow. He writes well-clearly, interestingly, with many supporting quotes and examples. Neither overly modest nor unwilling to share his failures, Johnson presents some hard truths, including that the entrepreneur has got to be willing to put his business ahead of his family. Talk about not being politically correct! Fortunately, he married a woman in synch with his goals and lifestyle. Surprisingly to me, they have a mortgage. Though it is a form of financial diversification, when you owe money, you are less secure than when you do not. You have to be willing to take risks, Johnson notes, and he has been rich and nearly broke within the last decade or so. It will be interesting to see whether he continues his well-earned winning streak or runs into circumstances that even diligence and talent cannot overcome. Johnson's success is at a scale that puts him within reach of many potential readers. He has multi-million-dollar success rather than mega-million-dollar triumphs, much less the billion-dollar riches of Facebook's Mark Zuckerberg or of the founders of Microsoft, Apple, Netflix, desertcart, etc. If his level is hard for us to reach, it is not out of sight. His advice is relevant to the would-be captain of industry during those early years when such captaincy is just a distant goal. Sub-titled "100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs," his book delivers as promised. The 100 topics are categorized within seven chapters: Strategy, Education, People, Finance, Marketing & Sales, Leadership, and Motivation. Some of my favorites from the 100 are: Think Big; Create New Markets; Build a Company That Is Systems-Dependent, Not People-Dependent; Ask for Help; Business Comes First, Family Second; Hire a Good Lawyer; The Business Plan is Overrated; Fire Your Worst Customers; Technology is an Opportunity, Not a Threat; Always Follow Up; Failure Doesn't Kill You; An Idea's Execution, Not Its Uniqueness, Yields Success; Don't Underestimate Your Competition; School Is Not Necessarily Education; Spend the Majority of Your Time with People Smarter than You; People Don't Only Work for Money; Get the Right Mentor; A Check in Hand Means Nothing; The Biggest Investment in Your Company Is Yours; Your Customer Is Your Boss; Networking Isn't All About You; Act in Spite of How You Feel; Make Difficult Sacrifices; You Are Excited When Monday Morning Arrives; You Are Disappointed When Friday Arrives; You Feel Unequaled Joy When Your Idea Becomes Reality. The book ends with some valuable contact information for Kevin D. Johnson: at Twitter, he is @BizWizKevin; his email is kevin@johnsonmedia.com; not surprisingly, his web site is TheEntrepreneurMind.com. Mr. Johnson knew he wanted to be a businessman from early on, once he found he was too vertically challenged to make it into the National Basketball Association, even as a point guard. He now has the NBA as one of his premier accounts. He convinced me, however, that his is a route I was glad I had not taken: too much work, too many trivial issues, more stress than I would want. Still, he has hobnobbed with interesting people and seems to have enjoyed his choices. The audience for this book should be those who want to understand successful businessmen and those who are entrepreneurs or are thinking of running their own businesses.
Review: The Greatest Review EVER! - I have to thank Kevin dearly for this book. It was this book that helped me get my start as an entrepreneur. This book was the seed that started me on the right path of success. Because of the knowledge I gathered from this book, it has led me towards further development of myself and the molding of my entrepreneur mind. This is something that you should get if you want to be an entrepreneur. Successful people always talk about the importance of copying the steps of other successful people in order for you make it too and potentially a lot quickly, because a lot of the trails and errors have already been done. This book has given me nothing, but gold. This is one of the most valuable books that I own, because it has given me my start and provided the mind priming that I needed. This book has the basics that you need to create your foundation for success. It's also great for advanced people too, because it has some great reminders for you and some things that you didn't even think about trying out. Heck, I might go back and read it again. Let's just say this, if you don't want to be successful, then don't buy this book. Achieving success starts with the right mindset. Before pursuing a life as an entrepreneur you need to first think like one. You need to understand what habits they practice, what morals they follow, and what systems they use. This book provides all of that for you. This book is way underpriced. It could potentially be worth millions to you, if you follow the proven steps that this great book has to offer. The only reason I gave it 5 stars was, because they didn't have 6 stars as an option. Long story short, buy this book today and start your year right.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #535,573 in Books ( See Top 100 in Books ) #605 in Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 964 Reviews |

## Images

![The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs - Image 1](https://m.media-amazon.com/images/I/61Vo8vnXcZL.jpg)

## Available Options

This product comes in different **Media Language, Media Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ IN BUSINESS FOR MONEY IS LIKE MARRYING FOR SEX
*by D***R on August 3, 2014*

Born in 1979, currently the CEO of Atlanta's Johnson Media Inc., which he founded, Kevin D. Johnson had already established several successful enterprises while still in his twenties. In his excellent book, Johnson offers the would-be entrepreneur 100 guidelines, complete with apt quotations, and enriched by his personal experience, expressed candidly. I liked his comment that going into business to make money is like getting married to get sex. To succeed, one needs more admirable motives. He's not big on "follow your passion" nor "become your own boss," either. Rather, become an entrepreneur if you want to provide goods and services that others value and if you get real pleasure out of doing so. The money will likely follow. He writes well-clearly, interestingly, with many supporting quotes and examples. Neither overly modest nor unwilling to share his failures, Johnson presents some hard truths, including that the entrepreneur has got to be willing to put his business ahead of his family. Talk about not being politically correct! Fortunately, he married a woman in synch with his goals and lifestyle. Surprisingly to me, they have a mortgage. Though it is a form of financial diversification, when you owe money, you are less secure than when you do not. You have to be willing to take risks, Johnson notes, and he has been rich and nearly broke within the last decade or so. It will be interesting to see whether he continues his well-earned winning streak or runs into circumstances that even diligence and talent cannot overcome. Johnson's success is at a scale that puts him within reach of many potential readers. He has multi-million-dollar success rather than mega-million-dollar triumphs, much less the billion-dollar riches of Facebook's Mark Zuckerberg or of the founders of Microsoft, Apple, Netflix, Amazon, etc. If his level is hard for us to reach, it is not out of sight. His advice is relevant to the would-be captain of industry during those early years when such captaincy is just a distant goal. Sub-titled "100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs," his book delivers as promised. The 100 topics are categorized within seven chapters: Strategy, Education, People, Finance, Marketing & Sales, Leadership, and Motivation. Some of my favorites from the 100 are: Think Big; Create New Markets; Build a Company That Is Systems-Dependent, Not People-Dependent; Ask for Help; Business Comes First, Family Second; Hire a Good Lawyer; The Business Plan is Overrated; Fire Your Worst Customers; Technology is an Opportunity, Not a Threat; Always Follow Up; Failure Doesn't Kill You; An Idea's Execution, Not Its Uniqueness, Yields Success; Don't Underestimate Your Competition; School Is Not Necessarily Education; Spend the Majority of Your Time with People Smarter than You; People Don't Only Work for Money; Get the Right Mentor; A Check in Hand Means Nothing; The Biggest Investment in Your Company Is Yours; Your Customer Is Your Boss; Networking Isn't All About You; Act in Spite of How You Feel; Make Difficult Sacrifices; You Are Excited When Monday Morning Arrives; You Are Disappointed When Friday Arrives; You Feel Unequaled Joy When Your Idea Becomes Reality. The book ends with some valuable contact information for Kevin D. Johnson: at Twitter, he is @BizWizKevin; his email is kevin@johnsonmedia.com; not surprisingly, his web site is TheEntrepreneurMind.com. Mr. Johnson knew he wanted to be a businessman from early on, once he found he was too vertically challenged to make it into the National Basketball Association, even as a point guard. He now has the NBA as one of his premier accounts. He convinced me, however, that his is a route I was glad I had not taken: too much work, too many trivial issues, more stress than I would want. Still, he has hobnobbed with interesting people and seems to have enjoyed his choices. The audience for this book should be those who want to understand successful businessmen and those who are entrepreneurs or are thinking of running their own businesses.

### ⭐⭐⭐⭐⭐ The Greatest Review EVER!
*by L***D on January 1, 2017*

I have to thank Kevin dearly for this book. It was this book that helped me get my start as an entrepreneur. This book was the seed that started me on the right path of success. Because of the knowledge I gathered from this book, it has led me towards further development of myself and the molding of my entrepreneur mind. This is something that you should get if you want to be an entrepreneur. Successful people always talk about the importance of copying the steps of other successful people in order for you make it too and potentially a lot quickly, because a lot of the trails and errors have already been done. This book has given me nothing, but gold. This is one of the most valuable books that I own, because it has given me my start and provided the mind priming that I needed. This book has the basics that you need to create your foundation for success. It's also great for advanced people too, because it has some great reminders for you and some things that you didn't even think about trying out. Heck, I might go back and read it again. Let's just say this, if you don't want to be successful, then don't buy this book. Achieving success starts with the right mindset. Before pursuing a life as an entrepreneur you need to first think like one. You need to understand what habits they practice, what morals they follow, and what systems they use. This book provides all of that for you. This book is way underpriced. It could potentially be worth millions to you, if you follow the proven steps that this great book has to offer. The only reason I gave it 5 stars was, because they didn't have 6 stars as an option. Long story short, buy this book today and start your year right.

### ⭐⭐⭐⭐ It's a well-researched book
*by G***N on January 3, 2014*

Besides the classic advice 1) Think Big 7) Ask for Help 10) Hire a Good Lawyer 12) Require Criticism and Disagreement in Your Company 13) Fire Your Worst Customers 22) Always Follow Up, the author also offers 47) Don't Manage People, Manage Expectations, and other less often heard advice. My only issues were with rules 38) Spend the Majority of Your Time with People Smarter Than You and 48) Get the Right Mentor. I read this advice all the time, however, hundreds of small business owners will probably concur that the "right mentors" don't grow on trees, thus may not be available. In connection with 38) and 48) I missed a mentioning of the Internet as a resource. Pete Cashmore, the founder of Mashable, thought up his business concept alone, using only the world wide web as a resource. The author's very best advice: "Don't waste your Time on People Who Can't Say Yes". Gisela Hausmann, author & blogger

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*Last updated: 2026-10-18*