---
product_id: 4060216
title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "€ 33.40"
currency: EUR
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.gr/products/4060216-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color
store_origin: GR
region: Greece
---

# Care Supreme Conditioner with Shine Serum 50+ luminous shades Fade-defying gel formula L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** € 33.40
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your signature shine and never blend in again!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** € 33.40 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/4060216-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Technology:** Unique gel formula locks in color and shine for weeks of luminous vibrancy.
- • **Salon-Quality Color at Home:** Achieve professional, vibrant hair color without the salon price or hassle.
- • **Gray Coverage with Confidence:** Effectively covers stubborn grays for a natural, flawless finish every time.
- • **Over 50 Shades to Match Your Style:** From ultra light ash brown to fiery reds, find your perfect signature hue.
- • **Nourishing Care Supreme Conditioner:** Infused with shine serum to keep hair silky, soft, and full of dimension.

## Overview

L'Oreal Paris Superior Preference UL61 Ultra Light Ash Brown is a permanent hair color kit featuring a fade-defying gel formula paired with a Care Supreme Conditioner enriched with Shine Serum. Trusted since 1973, it offers over 50 vibrant shades, superior gray coverage, and long-lasting color with salon-quality shine and dimension—all in a convenient at-home box.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Great at home hair dye to cover your gray hair - I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004IN8ZJ8 |
| Best Sellers Rank | #144 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | UL61 Ultra Light Ash Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 55,136 Reviews |
| Global Trade Identification Number | 00071249253434 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 8.1 Ounces |
| Manufacturer | L'Oreal Paris |
| Material Features | Gluten Free |
| Material Type Free | Sodium Chloride Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| UPC | 071249253434 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** UL61 Hi-Lift Ash Brown
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81eRMePZlAL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/91gbe25wMmL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/81i3PGN81WL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/71Z1X07RV3L.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/911XYlr6txL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Great at home hair dye to cover your gray hair
*by A***F on October 15, 2025*

I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

### ⭐⭐⭐⭐⭐ Covers grey and doesn’t make hair too dark
*by L***S on February 19, 2026*

I am a natural redhead, and even though I have mostly grey hair now, have always had a very hard time finding hair color that wouldn’t make my hair too dark. This is the first product that actually covers the grey and delivers a light reddish blond color. Yay!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6A Light Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Hair Color Root Cover Up Temporary Gray Concealer Spray, Light Brown, 2 Ounce

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-07*