--- product_id: 394508659 title: "Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons" price: "€ 51.23" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.gr/products/394508659-principles-of-logo-design-a-practical-guide-to-creating-effective store_origin: GR region: Greece --- # Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons **Price:** € 51.23 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - **How much does it cost?** € 51.23 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/394508659-principles-of-logo-design-a-practical-guide-to-creating-effective) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design , noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time . Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection. Review: Great book. Great design - Beatifully diagrammed & designed. Gorgeus paper. Review: Must have - Great book. While I've been a designer for years, this book intrigued me and found it really helpful. Believe it's great for just starting out designers and even veteran designers like myself. Great tips and explanations ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #43,157 in Books ( See Top 100 in Books ) #6 in Branding & Logo Design #116 in Design & Decorative Arts | | Customer Reviews | 4.6 out of 5 stars 336 Reviews | ## Images ![Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Image 1](https://m.media-amazon.com/images/I/61MQRFjRlWL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book. Great design *by J***S on May 4, 2026* Beatifully diagrammed & designed. Gorgeus paper. ### ⭐⭐⭐⭐⭐ Must have *by P***1 on March 19, 2025* Great book. While I've been a designer for years, this book intrigued me and found it really helpful. Believe it's great for just starting out designers and even veteran designers like myself. Great tips and explanations ### ⭐⭐⭐⭐⭐ There is much to learn from this book for any level of designer. *by A***E on July 26, 2024* I am a graphic designer who loves designing symbols and simplified images. I bought this book when it first came out and thoroughly enjoyed it. Two years later, I pulled it off the shelf and read it again, and enjoyed it even more. George Bokhua is a talented and skilled logo designer who has great attention to detail. In his book, he shares a wealth of knowledge about logos and is generous with his personal design methods. I particularly liked "the bone effect in logo design"—subtle but effective if you have an eye for such things. I had never heard of it before and have since used it in my work. There is much to learn from this book for any level of designer. I highly recommend it. ## Frequently Bought Together - Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Logos that Last: How to Create Iconic Visual Branding - Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.gr/products/394508659-principles-of-logo-design-a-practical-guide-to-creating-effective](https://www.desertcart.gr/products/394508659-principles-of-logo-design-a-practical-guide-to-creating-effective) --- *Product available on Desertcart Greece* *Store origin: GR* *Last updated: 2026-05-24*