---
product_id: 389740961
title: "Color Charm Wella Permanent Liquid Creme Hair 5A/246 Light Ash Brown Cendre Clair"
brand: "colorcharm"
price: "€ 29.15"
currency: EUR
in_stock: true
reviews_count: 7
category: "Colorcharm"
url: https://www.desertcart.gr/products/389740961-color-charm-wella-permanent-liquid-creme-hair-5a-246-light
store_origin: GR
region: Greece
---

# Up to 43% more shine 62 mixable shades in 5 tonal families Liquifuse tech for deep saturation Color Charm Wella Permanent Liquid Creme Hair 5A/246 Light Ash Brown Cendre Clair

**Brand:** colorcharm
**Price:** € 29.15
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your hair game with color that shines as bright as your ambition.

## Quick Answers

- **What is this?** Color Charm Wella Permanent Liquid Creme Hair 5A/246 Light Ash Brown Cendre Clair by colorcharm
- **How much does it cost?** € 29.15 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/389740961-color-charm-wella-permanent-liquid-creme-hair-5a-246-light)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensory Upgrade:** Gentle floral fragrance transforms coloring into a luxurious, enjoyable ritual.
- • **Endless Customization:** 62 shades across neutral, ash, gold, warm, and red families let you create your signature look.
- • **Flawless Gray Coverage:** Liquifuse technology ensures every strand is perfectly covered, no patchiness.
- • **Quick & Easy Application:** Simple 1:2 mix ratio and fast 15-45 minute development for efficient at-home or professional use.
- • **Vibrant, Fade-Resistant Color:** Enjoy long-lasting, salon-quality color that stays vivid wash after wash.

## Overview

Wella ColorCharm Permanent Liquid Creme Hair Color with advanced Liquifuse technology delivers superior gray coverage and up to 43% more shine compared to untreated hair. Featuring 62 easily intermixable shades across five tonal families, it offers vibrant, fade-resistant color with a gentle floral scent. Designed for quick development with a 1:2 mix ratio, this product is a top choice for professionals and trendsetters seeking reliable, customizable hair color results.

## Description

Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.

Review: Nice - The best
Review: You need an additional developer - Whats out guys in ordering Its mentioned nowhere but you need an additional developer, so its pretty frustrating ordering and waiting for it just to find out 10 days+ later that you cannot apply the product. Requested refund.

## Features

- Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs untreated hair)
- Vibrant long lasting fade resistant results Excellent gray coverage
- 62 easily intermixable shades come in 5 tonal families - neutral ash gold warm and red providing endless color possibilities
- Mix Ratio: 1 part haircolor 2 parts developer Develop for 15 minutes then process up to an additional 30 minutes
- Gentle floral fragrance

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07Q58S3LX |
| ASIN  | B07Q58S3LX |
| Best Sellers Rank | #31,450 in Beauty ( See Top 100 in Beauty ) #462 in Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (8,338) |
| Date First Available  | 6 June 2019 |
| Item model number | 99240013887 |
| Item model number  | 99240013887 |
| Product Dimensions | 4.75 x 2.46 x 9.3 cm; 59 g |
| Product Dimensions  | 4.75 x 2.46 x 9.3 cm; 59 g |

## Product Details

- **Brand:** COLORCHARM
- **Colour:** Light Brown Ash 5a
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Long-lasting colour and excellent grey coverage

## Images

![Color Charm Wella Permanent Liquid Creme Hair 5A/246 Light Ash Brown Cendre Clair - Image 1](https://m.media-amazon.com/images/I/91uES42L+PL.jpg)

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Nice
*by O***E on 19 October 2020*

The best

### ⭐ You need an additional developer
*by C***O on 4 October 2024*

Whats out guys in ordering Its mentioned nowhere but you need an additional developer, so its pretty frustrating ordering and waiting for it just to find out 10 days+ later that you cannot apply the product. Requested refund.

### ⭐⭐⭐⭐⭐ Review
*by A***R on 31 December 2025*

I used 7AA on what was a level 6-7 after bleaching. My hair is a natural 4-5 brown. I used the whole tiny bottle (should have gotten two) focusing on mainly my fresh bleached blonde. I left it on for about 45 minutes after washing my bleach out. Since I only lightened about 2-3 levels higher and toned with this permanent color my hair still feels super soft! I used 20 volume developer for both my bleach and for this color. It did lift my roots to an auburny color that you only really see in person. I’m not mad about it.

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.gr/products/389740961-color-charm-wella-permanent-liquid-creme-hair-5a-246-light](https://www.desertcart.gr/products/389740961-color-charm-wella-permanent-liquid-creme-hair-5a-246-light)

---

*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-03-02*