---
product_id: 38859708
title: "wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "€ 12.44"
currency: EUR
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.gr/products/38859708-wet-n-wild-photo-focus-matte-liquid-foundation-soft-beige
store_origin: GR
region: Greece
---

# Vegan & cruelty-free formula Tested under 7 lighting conditions Matte, light-diffusing complex wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** € 12.44
**Availability:** ✅ In Stock

## Summary

> 📸 Capture your flawless, filter-free glow every time!

## Quick Answers

- **What is this?** wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** € 12.44 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.gr](https://www.desertcart.gr/products/38859708-wet-n-wild-photo-focus-matte-liquid-foundation-soft-beige)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty Choice:** 100% vegan, cruelty-free, and hypoallergenic for conscious skincare lovers.
- • **Inclusive Shade Matching:** Soft Beige crafted to complement all undertones flawlessly.
- • **Matte, No-Filter Perfection:** Light-diffusing complex delivers a smooth, shine-free second-skin finish.
- • **Flawless Camera-Ready Finish:** Road-tested under 7 photo lighting conditions for perfect selfies anytime.
- • **Lightweight & Buildable Coverage:** Medium coverage that feels weightless and can be layered for full coverage.

## Overview

wet n wild Photo Focus Matte Liquid Foundation in Soft Beige is a vegan, cruelty-free, and hypoallergenic foundation designed for all skin types. Tested under seven different lighting conditions, it features a matte, light-diffusing formula that provides medium, buildable coverage with a natural second-skin finish, ensuring a flawless, camera-ready look without white cast or shine.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear! - Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on desertcart for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
Review: Perfect shade match and medium buildable coverage. - One of the few products that matches my skin tone exactly!! I’m so happy and it’s buildable coverage while starting at medium coverage. Great product and inexpensive. Amazing how you can get such a good product and be budget friendly.

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01MY7M3R8 |
| Additional Features | Hypoallergenic, Not-Tested-On-Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #8,677 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #82 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Beige |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.3 out of 5 stars 24,964 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00077802536532 |
| Item Dimensions | 3.97 x 1.53 x 3.97 inches |
| Item Form | Liquid |
| Item Type Name | Matte Liquid Foundation |
| Item Weight | 8.21 g |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | D365C |
| Material Type Free | Gluten Free |
| Model Number | D365C |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Oil Control |
| Recommended Uses For Product | Moisturizing |
| Skin Tone | Medium |
| Skin Type | All, Combination, Dry, Oily |
| Specialty | Oiliness & Visible Pores |
| UPC | 077802536532 |

## Product Details

- **Color:** Soft Beige
- **Item Form:** Liquid
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Moisturizing
- **Skin Type:** All, Combination, Dry, Oily

## Images

![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/713PLASil4L.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/51I8pQcKCeL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/71UjsZoeHRL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/61x08vTuhQL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/61zLa1b8H6L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what is the spatula for**
A: IDK but I just use the spatula to take out FOUNDATION and put it on the back of my hand. Then I apply to face.

**Q: Is porcelain or shell ivory lighter? I don't get a lot of sun**
A: I use cover girl bisque ivory powder over this. I use shell ivory...which I can't believe fir first time matches my skin exactly.  I have light to medium skin with hint of rosiness in my face. Which I hate.  This coverage is definitely lighter skin...lIke a sand color without any red tone or yellow tone.  SHELL IVORY = SAND COLOR.  THEY HAVE MATTE OR DEWY LUMINEUX VERSION.  I am currently using the dewy version...not matte.  It seems a bit heavy..but the magic is how u apply.  Buy one of those silicone tools to spread foundation. Dont use sponges.  U waste alot!  On my chin..I put 3 dots across chin. With silicone spatula spreader tool I can lightly spread it from chin up to above lips and right below eyes.  A little goes a long way and...it stays on all day!  I think it's slightly water proof.  It doesn't smear off when I sweat.  My skin tends to be dry. I'm 50.  It makes my skin very sift..perhaps oil in it?  Might be too much if your young and have oily skin.  God for mid range oily to dry skin or dry skin.

**Q: Which is less yellow/orange, golden beige or bronze beige?**
A: Bronze beige

**Q: Is this matte or dewy?**
A: It’s matte! There is also a dewy line too tho!

## Customer Reviews

### ⭐⭐⭐⭐⭐ A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
*by T***G on February 27, 2018*

Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

### ⭐⭐⭐⭐⭐ Perfect shade match and medium buildable coverage.
*by J***N on July 20, 2026*

One of the few products that matches my skin tone exactly!! I’m so happy and it’s buildable coverage while starting at medium coverage. Great product and inexpensive. Amazing how you can get such a good product and be budget friendly.

### ⭐⭐⭐⭐ Love it!
*by L***. on June 18, 2026*

Good value l

## Frequently Bought Together

- wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Warm

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*Product available on Desertcart Greece*
*Store origin: GR*
*Last updated: 2026-09-02*